▲Hunny Tea and Chef André Chiang of “RAW” cross collaborate in a new-concept drink that purely embodies the Taiwan style from the inside out. In
The global coronavirus pandemic has forced brands to face more than the issue of reduced sales. As mentioned in the article “The Brand Challenges from
“Tonight, I’ll be eating…Kebuke bubble milk tea without ice.” “Tonight, I’ll be eating…Jin Feng braised pork rice with an egg.” Do these two sentences immediately
What is IP? IP is the abbreviation for intellectual property, and its literal translation in Chinese is “智慧財產” . In the early days, it referred
▲ Netflix leases 70s old cinema “Paris Theatre” in New York to show its own movies causing a huge external buzz (Source of the photo:
Social media topics replace and alternate each other at a rapid speed. Traditional TV commercials was used to be broadcasting for a year, and one
▲ After Lunar New Year, Taipei Metro launched “Finding the 10 Billionth Passenger” as the first wave of a series of events. For most brands,
The term growth hacker, coined by Sean Ellis in 2010, has not been gradually introduced to Taiwan until the last two years. The first Growth
It may seem like artificial intelligence (AI) only exists in movies, but in fact, AI has already infiltrated our lives. It could even be said
▲Photo from the Associated Press The changing algorithm of Facebook is no longer news, and no longer surprising to us editors or any digital marketing
After Facebook’s launch of the “Facebook Messenger Platform” to provide developers with free access to various chat bots and LINE’s launch of the “Messaging API”,
The highly anticipated launch of “Lineage M” was a immediate hit on the market. The sophisticated game design is one thing, but the choice of
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Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms
In a democratic country, its government is not only a political or administrative body, but also a brand that requires honing. In 2017, let’s take
Brand communication can be used to pack new products as well as to enhance the brand image. Recently, more and more issues concerning the elderly
For the last few years, Taiwan Beer has successfully rejuvenated its brand image by launching new packaging designs. The Original brew is known for its
Virtual reality and artificial intelligence are the key trends in Cannes Lions this year. “The Displaced” by New York Times is the most eye-catching work
The concept of Internet of Things can be first found in the movie. Bill Gates puts on a discussion about this concept in his book
How often do you go to convenience stores a week? Taiwan has the highest density of convenience stores on the planet. The number of them
As the new year approaches, many companies aspire to spread the joy of the season by activating something sentimental for their customers. Christmas is a
Time Magazine is one of the most recognizable, influential contemporary publication brands. Many of its tasteful cover photos have become classics. However, Time surprised the
The marketing of product features and quality is now old-school. The challenge for marketing now is creating a brand that touches the heart by capturing
Adam Garone founded Movember, a charity brand from Australia, in 2003. At first, he came up with the idea to combine a moustache growing movement
In the past two years, the term “co-creation” had emerged frequently. Michael Dell believed that co-creation could create excellent opportunities for Dell. A.G. Lafley, former
You’ve probably seen it all when it comes to brand marketing for merchandise. You can probably think of solutions like advertisements, PR events, spokesperson and
▲（Source︰www.moleskine.com） Mobile device has been hot for years. Many paper-backed magazines were terminated accordingly and even the paper-backed notebooks are required to find an alternative
Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also
If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing
The one and only: Collette, established on Saint-Honoré Street, Paris, in March 1997, is definitely the coolest, raddest fashion shop in the world. Combining creativity
“As the clock is ticking, skin becomes saggy. Why do I realize its importance only after time has passed?” The line from Tourbillon by Eason
HOLE IN ELEVEN The Japanese ladies who sell matches: こけしマッチ manufacturer It is alleged that majority of Japanese people have A
Shakespeare said, "That which we call a rose, by any other name would smell as sweet" but in this time and period, smelling ‘sweet’
Will we enter the "Post-PC Age" in just another few years? I am not sure myself, but the laptop is still the best option for
“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women
“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor
I don't remember who was it that told me it was best to sell water, if I had to sell anything at all. Why is
Speaking of “Commerce”, it inevitably comes to the paradigm that “it scurries towards the crowd.” These past decade saw the global economic downturn. Consumers’ wallets
In recent years, “MIT” has suddenly become every brand’s effective marketing slogan. In the past, Taiwanese preferred to buy imported goods, including Italian, German, French
圖片來源：http://postcardsfromwildwood.wordpress.com/2012/07/14/olympic-flame-on-the-isle-of-wight/ Home education has taught us since we were kids that carbonated drinks are detrimental to our health. In recently years, Coca Cola extended the
“The smell of a freshly printed book is the best smell in the world”
The new private hospital in Villeneuve d’Ascq in northern France is a hospital like one you’ve never seen before. Who said a health institute had
Mother’s day is around the corner, as the official partner of 2012 London Olympics, P&G (Procter & Gamble) released a commercial about mothers. The commercial
Here is a brand that stands for the everyman, generated from the notion of being “cooperative”. The chain store The People’s Supermarket (TPS) in
When we were young, we all had the experience of looking into a kaleidoscope with one eye– Remember how it felt like to be fascinated
Ernest Hemingway sitting alone at a café in Paris in 1920, he wrote this down on his notebook, “You belong to me, the whole Paris
▲Lego master, Nathan Sawaya pieced up many seemingly petty Lego bricks into artworks full of life force! In 2008, Lego, a brand originated from Denmark
Can a simple bottle be an instrument too? Although all we learn from physics class tell us otherwise, nothing is impossible in the minds of
Sanuk is a renowned handmade shoe brand in California, U.S. The word is originally Thai, meaning ‘pleasant and wonderful’. This brand won the grand prize
Work is an important place in business professionals’ lives, therefore the setting of the office more or less affects their lives. Magic mirror on the
How do you associate “Coke” with “staying fit”? We all know that Diet Coke might a better choice than regular Coke for one’s guilty pleasure.
Have you ever wished that you could just make your drawing walk off the paper and come to life on your table? It dreams is
We tend to define at a brand from the message its tries to deliver. However, has it ever occurred to you that a product can
You must be used to the dull printing routines for charts and reports. Guess what: 3D printing is here to spice up your office life!
