{"id":10078,"date":"2014-07-25T00:00:00","date_gmt":"2014-07-24T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10078\/"},"modified":"2020-04-13T06:59:59","modified_gmt":"2020-04-12T22:59:59","slug":"mm%ef%bd%93%e3%83%81%e3%83%a7%e3%82%b3%e3%83%ac%e3%83%bc%e3%83%88%e3%81%8b%e3%82%89%e8%a6%8b%e3%82%8b%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%ae%e7%b5%8c%e5%96%b6%e7%89%b9%e6%80%a7","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/jp\/10078\/","title":{"rendered":"M&M\u2018\uff53\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u304b\u3089\u898b\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u7d4c\u55b6\u7279\u6027"},"content":{"rendered":"
\n\t\"\"<\/span><\/div>\n
\n\t <\/div>\n
\n\t\u7686\u3055\u3093\u3082\u3054\u5b58\u77e5M&M’s\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u4e09\u5927\u7279\u8272\u3001\u624b\u3067\u6301\u3063\u3066\u3082\u6eb6\u3051\u305a\u53e3\u306e\u4e2d\u3067\u6eb6\u3051\u51fa\u3057\u3001\u4e00\u888b\u306e\u4e2d\u306b\u4f55\u901a\u308a\u3082\u306e\u5473\u304c\u5165\u3063\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u8272\u306e\u9055\u3046\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306f\u72ec\u7279\u306e\u64ec\u4eba\u5316\u3055\u308c\u305f\u500b\u6027\u3092\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u72ec\u7279\u306a\u8ca9\u58f2\u624b\u6cd5\u306b\u3088\u308aM&M’s\u306f\u71be\u70c8\u306a\u7af6\u4e89\u7387\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u5e02\u5834\u3092\u52dd\u3061\u629c\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u4e2d\u3067\u3082\u9855\u8457\u306a\u3082\u306e\u306f\u30d6\u30e9\u30f3\u30c9\u7279\u6027\u306e\u5275\u9020\u3067\u3059\u3002<\/div>\n
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\n
\n\t\t\u88fd\u83d3\u306f\uff13C\u985e\u88fd\u54c1\u306e\u3088\u3046\u306b\u65b0\u6280\u8853\u3084\u305d\u308c\u306e\u9032\u6b69\u3092\u4f34\u3044\u3001\u6bce\u56de\u65b0\u88fd\u54c1\u306e\u767a\u8868\u3067\u300c\u524d\u30e2\u30c7\u30eb\u3088\u308a\u66f4\u306b\u901f\u304f\u3001\u66f4\u306b\u4fbf\u5229\u306a\u6a5f\u80fd\u300d\u3092\u58f2\u308a\u6587\u53e5\u306b\u3001\u88fd\u54c1\u306e\u898f\u683c\u305d\u306e\u3082\u306e\u3067\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3068\u8a71\u984c\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u88fd\u83d3\u306a\u3069\u3053\u308c\u3089\u304a\u3084\u3064\u306e\u4e00\u822c\u7684\u306a\u8ca9\u58f2\u65b9\u6cd5\u306f\u3001\u65b0\u3057\u3044\u5473\u3092\u58f2\u308a\u51fa\u3057\u8208\u5473\u3092\u5f15\u304d\u4ed8\u3051\u307e\u3059\u304c\u3001M&M’s\u306f\u305d\u3046\u3044\u3063\u305f\u624b\u6cd5\u3067\u306f\u306a\u304f\u3001\u5546\u54c1\u305d\u306e\u3082\u306e\u306b\u306f\u91cd\u70b9\u3092\u7f6e\u304b\u305a\u30d6\u30e9\u30f3\u30c9\u7279\u6027\u306b\u3088\u308b\u8a34\u3048\u306b\u6bd4\u91cd\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/div>\n
\n\t\t <\/div>\n<\/div>\n
\n
\n\t\tM&M’s\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u8272\u304c\u7570\u306a\u3063\u305f\u6027\u683c\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u3055\u3089\u306b\u305d\u308c\u3089\u6027\u683c\u306b\u5b8c\u74a7\u3055\u306f\u6c42\u3081\u3066\u3044\u307e\u305b\u3093\u3002\u6b20\u70b9\u3092\u96a0\u305d\u3046\u3068\u306f\u305b\u305a\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u751f\u6d3b\u50cf\u3092\u53cd\u6620\u3055\u305b\u3001\u305f\u3060\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306b\u4eba\u60c5\u5473\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<\/div>\n
\n\t\t\u4f8b\u3048\u3070\u3001\u30a4\u30a8\u30ed\u30fc\uff2d\u306f\u7d14\u771f\u3067\u5584\u826f\u306a\u5fc3\u3092\u6301\u3063\u3066\u3044\u3066\u4f55\u4e8b\u3082\u524d\u5411\u304d\u306b\u6349\u3048\u307e\u3059\u3001\u30ec\u30c3\u30c9\uff2d\u306f\u7269\u77e5\u308a\u3067\u8ce2\u3044\u3067\u3059\u304c\u7406\u5c48\u3063\u307d\u3044\u306e\u304c\u73e0\u306b\u30ad\u30ba\u3067\u3059\u3001\u30d6\u30eb\u30fc\uff2d\u306f\u30b5\u30c3\u30af\u30b9\u3092\u64cd\u308a\u5973\u306e\u5b50\u3092\u5f15\u304d\u4ed8\u3051\u308b\u306e\u304c\u597d\u304d\u3067\u3001\u5c0f\u60aa\u9b54\u306e\u4e00\u9762\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/div>\n<\/div>\n
\n\t <\/div>\n
\n\t\"\"<\/span><\/div>\n
\n
\n\t\tYellow’s Profile<\/span><\/span><\/div>\n
\n\t\tAge: Unknown, but he’s in touch with his inner child.<\/span><\/span><\/div>\n
\n\t\tWeight: Around average…for a peanut with milk chocolate padding. <\/span><\/span><\/div>\n
\n\t\tLikes: Pretty ladies and fluffy things.<\/span><\/span><\/div>\n
\n\t\tBest Friend: Red, because he seems to know a lot. <\/span><\/span><\/div>\n
\n\t\tBest Attribute: Sees the good in everything.<\/span><\/span><\/div>\n
\n\t\tShortcomings: Nice guys finish last. <\/span><\/span><\/div>\n
\n\t\tAppearance: Plump, yellow, and all smiles.<\/span><\/span><\/div>\n
\n\t\tPet Phrase: Inside everyone there’s a little nut. <\/span><\/span><\/div>\n
\n\t\t <\/div>\n<\/div>\n
\n\tThis year, M&M first launched ‘Green’ then a second female character ‘Brown’ (Ms. Brown). She is M&M’s CCO (Chief Chocolate Officer) who propels the launch of many new products for the past 70 years and makes M&M the best-selling chocolate in the history. She feels that in the face of this ever competitive market, she shouldn’t be sitting in the office so it is time for her to face the audience and shoulder the role of ‘chocolate spokesperson’. (After such description, don’t you just feel that Ms. Brown is an ‘actual’ person?)<\/div>\n
\n\t <\/div>\n
\n\tM&M does not just tell good stories, most importantly, it reinforce and refreshes consumers’ impression through series of marketing campaigns. <\/div>\n
\n\t <\/div>\n
\n\tMs. Brown’s first commercial was launched during the prime time ad time of Super Bowl. The commercial carries M&M’s light-hearted and humorous tone of which Brown said, “What’s up with that guy?” A lady audience, “he thinks you’re naked.” Brown said to the guy, seriously, “My shell is brown, it just looks like I have my chocolate showing, only a fool will actually think I’d show up naked.”<\/div>\n
\n\t <\/div>\n
\n\t\uff08\u8acb\u5d4c\u5165\u5f71\u7247\uff1ahttp:\/\/youtu.be\/yn3mktl30iw\uff09<\/span><\/div>\n
\n\t <\/div>\n
\n\tAt the meantime, a huge Ms. Brown statue was erected in the Grave Square in L.A, introducing the 6th chocolate figure in the history.  <\/div>\n
\n\t <\/div>\n
\n\t\"\"<\/span><\/div>\n
\n\t <\/div>\n
\n
\n\t\tIn addition, M&M also did not forget to promote Ms. Brown with hot social media like Facebook or twitter. Don’t forget, Ms. Brown’s title is the spokesperson, which means she has to stand on the front line to answer queries. You may raise any M&M related questions on Facebook, and Ms. Brown will answer you with filmed video. For example, someone asked, “What the hell is CCO, what does it entail? What is your favorite flavor of chocolate?” etc. The films are usually simple computer animation with a fixed setting, with Ms. Brown speaking in front of the camera. However, her actions, lips and facial expression fit perfectly. <\/div>\n
\n\t\t <\/div>\n<\/div>\n
\n\tM&M especially set up a temporary chocolate art museum in New York to exhibit some works related to Ms. Brown’s life. The show is free of charge and many of the artworks were actually made by real chocolate. <\/div>\n
\n\t <\/div>\n
\n\t<\/embed><\/div>\n
\n\t <\/div>\n
\n\tThe series of campaign made Ms. Brown a real ‘person’, M&M builds her character with ads, exhibitions and live interactions with consumers. We have to applaud her for being ‘in the character’. The reason we’d purchase M&M is not only because it tastes good, but because we like or identify with those adorable, kind, and sometimes a bit evil chocolate characters. <\/div>\n
\n\t <\/div>\n
\n\tRunning and shaping brand characters is a long-term and costly investment, but come to think of it, if you only focus on the change of flavors, people are more likely to sidetrack and maybe even start to buy competitor’s brand since it’s all very similar. Marketers could also come to their wits’ ends because ‘you can’t teach an old dog new tricks’. <\/div>\n
\n\t <\/div>\n
\n\t——–<\/span><\/div>\n
\n\tAbout Author<\/div>\n
\n\t <\/div>\n
\n\tMika, Internet Marketing Observer <\/div>\n
\n\tBorn in the 60s, Mika has worked in the field of consumption marketing for decades. He experienced brand strategy, product concept all the way to official launch. He cars about traditional marketing model as well as the changes arise from Web2.0 and social media.<\/div>\n
\n\t <\/div>\n
\n\tBlog: jabamay.blogspot.com<\/div>\n
\n\t———<\/span><\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\t\u5f9eM&M’s\u5de7\u514b\u529b\u770b\u54c1\u724c\u6027\u683c\u7d93\u71df<\/div>\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\t\u5927\u5bb6\u90fd\u77e5\u9053M&M’s\u5de7\u514b\u529b\u7684\u4e09\u5927\u7279\u8272\uff0c\u53ea\u6eb6\u4f60\u53e3\u4e0d\u6eb6\u4f60\u624b\u3001\u6bcf\u4e00\u5305\u90fd\u6709\u8a31\u591a\u4e0d\u540c\u7684\u53e3\u5473\u3001\u4ee5\u53ca\u6bcf\u500b\u984f\u8272\u7684\u5de7\u514b\u529b\u90fd\u5404\u81ea\u64c1\u6709\u7368\u7279\u7684\u64ec\u4eba\u5316\u500b\u6027\u3002\u6b63\u56e0\u70baM&M’s\u9019\u4e9b\u7368\u7279\u7684\u884c\u92b7\u64cd\u4f5c\uff0c\u624d\u8b93\u5979\u80fd\u5920\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5de7\u514b\u529b\u7cd6\u679c\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5176\u4e2d\uff0c\u6700\u7a81\u51fa\u7684\u8868\u73fe\u5c31\u5c6c\u54c1\u724c\u6027\u683c\u7684\u5851\u9020\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\t\u7cd6\u679c\uff0c\u4e0d\u50cf3C\u985e\u7522\u54c1\uff0c\u6709\u65b0\u79d1\u6280\u3001\u65b0\u6280\u8853\u7684\u4e0d\u65b7\u9032\u6b65\uff0c\u6bcf\u4e00\u6b21\u7684\u65b0\u7522\u54c1\u767c\u8868\u90fd\u80fd\u6709“\u6bd4\u4e0a\u4e00\u4ee3\u66f4\u5feb\u3001\u66f4\u5f37\u7684\u529f\u80fd”\uff0c\u5149\u9760\u7522\u54c1\u898f\u683c\u672c\u8eab\uff0c\u5c31\u80fd\u5f15\u8d77\u6d88\u8cbb\u8005\u7684\u95dc\u5fc3\u8207\u8a0e\u8ad6\u3002\u800c\u7cd6\u679c\u9019\u985e\u96f6\u98df\u6700\u666e\u904d\u7684\u884c\u92b7\u6a21\u5f0f\uff0c\u4f3c\u4e4e\u5c31\u662f\u63a8\u51fa\u65b0\u53e3\u5473\u9019\u4e00\u62db\u4e86\uff0c\u4f46M&M’s \u4e0d\u9019\u9ebc\u505a\uff0c\u4e0d\u628a\u91cd\u9ede\u653e\u5728\u7522\u54c1\u672c\u8eab\uff0c\u800c\u653e\u5728\u54c1\u724c\u6027\u683c\u7684\u8a34\u6c42\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\tM&M’s\u5de7\u514b\u529b\uff0c\u6bcf\u4e00\u500b\u984f\u8272\u90fd\u64c1\u6709\u4e0d\u540c\u7684\u500b\u6027\uff0c\u800c\u4e14\u523b\u610f\u4e0d\u8ffd\u6c42\u5b8c\u7f8e\uff0c\u4e0d\u63a9\u98fe\u81ea\u5df1\u7684\u7f3a\u9ede\uff0c\u71df\u9020\u5979\u76ee\u6a19\u5c0d\u8c61\u751f\u6d3b\u7fa4\u50cf\u7684\u53cd\u5c04\uff0c\u8b93\u539f\u672c\u53ea\u662f\u7cd6\u679c\u7684\u5de7\u514b\u529b\u591a\u4e86\u4e00\u4e9b\u4eba\u5473\u3002\u4f8b\u5982\uff1a\u9ec3M\uff0c\u6709\u8457\u8d64\u5b50\u4e4b\u5fc3\uff0c\u5584\u826f\u3001\u51e1\u4e8b\u5f80\u597d\u8655\u60f3\uff1b\u7d05M\uff0c\u6a5f\u667a\u8070\u660e\uff0c\u4f46\u8aaa\u5f97\u6bd4\u505a\u5f97\u591a\uff1b\u85cdM\uff0c\u559c\u6b61\u5439\u85a9\u514b\u65af\u98a8\u628a\u59b9\uff0c\u6709\u6210\u70ba\u60e1\u9b54\u7684\u6f5b\u80fd…\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\t\u4eca\u5e74\uff0cM&M’s\u63a8\u51fa\u7e7c\u7da0M\u4e4b\u5f8c\u7684\u7b2c\u4e8c\u4f4d\u5973\u6027\u89d2\u8272\u68d5M\uff08Ms. Brown\uff09\u3002\u5979\u662fM&M’s\u7684\u5de7\u514b\u529b\u9577CCO\uff08Chief Chocolate Officer\uff09\uff0c\u904e\u53bb70\u5e74\u4f86\u5e6b\u516c\u53f8\u6210\u529f\u7684\u63a8\u51fa\u4e86\u8a31\u591a\u65b0\u7522\u54c1\u4e0a\u5e02\uff0c\u8b93M&M’s\u6210\u70ba\u53f2\u4e0a\u6700\u66a2\u92b7\u7684\u5de7\u514b\u529b\u3002\u5979\u89ba\u5f97\u5728\u9762\u81e8\u8d8a\u4f86\u8d8a\u7af6\u722d\u7684\u5e02\u5834\uff0c\u5979\u4e0d\u61c9\u8a72\u7e7c\u7e8c\u5750\u5728\u8fa6\u516c\u5ba4\uff0c\u662f\u6642\u5019\u8a72\u8d70\u51fa\u4f86\u9762\u5c0d\u7fa4\u773e\uff0c\u64d4\u4efb“\u767c\u8a00\u5de7\u514b\u529b”\u7684\u89d2\u8272\u4e86\u3002\uff08\u770b\u5b8c\u9019\u6bb5\u63cf\u8ff0\uff0c\u662f\u4e0d\u662f\u8b93\u4eba\u4e00\u6642\u9593\u6709\u300c\u68d5M\u662f\u500b\u771f\u5be6\u4eba\u7269\u300d\u7684\u932f\u89ba\uff01\uff09<\/div>\n
\n\t\t\u4eca\u5e74M&M’s\u306f\u30b0\u30ea\u30fc\u30f3\uff2d\u306b\u7d9a\u3051\u3066\u7b2c2\u306e\u5973\u6027\u30ad\u30e3\u30e9\u3001\u30d6\u30e9\u30a6\u30f3\uff2d\uff08Ms.Brown\uff09\u3092\u9001\u308a\u51fa\u3057\u307e\u3059\u3002\u5f7c\u5973\u306fM&M’s\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u9577CCO\uff08Chief Chocolate Officer\uff09\u3067\u3001\u904e\u53bb\uff17\uff10\u5e74\u306b\u308f\u305f\u308a\u4f1a\u793e\u304c\u5e02\u5834\u306b\u9001\u308a\u51fa\u3057\u305f\u88fd\u54c1\u306e\u6210\u529f\u3092\u624b\u52a9\u3051\u3057\u3001M&M’s\u3092\u53f2\u4e0a\u6700\u3082\u58f2\u308a\u4e0a\u3052\u306e\u3042\u308b\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3078\u3068\u6210\u9577\u3055\u305b\u307e\u3057\u305f\u3002\u5f7c\u5973\u306f\u307e\u3059\u307e\u3059\u7af6\u4e89\u6027\u306e\u5f37\u3044\u5e02\u5834\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u30aa\u30d5\u30a3\u30b9\u306b\u5ea7\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u6642\u306b\u306f\u8db3\u3092\u904b\u3073\u6d88\u8cbb\u8005\u3068\u5411\u304d\u5408\u3044\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u30b9\u30fc\u30dd\u30fc\u30af\u30b9\u30de\u30f3\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002\uff08\u3053\u306e\u6587\u7ae0\u3092\u8aad\u307f\u7d42\u308f\u3063\u3066\u3001\u300cMs. Brown\u306f\u5b9f\u5728\u306e\u4eba\u7269\u300d\u3068\u3044\u3046\u932f\u899a\u3092\u611f\u3058\u307e\u305b\u3093\u3067\u3057\u305f\u304b\uff1f\uff09<\/div>\n
\n\t\t <\/div>\n
\n\t\tM&M’s\u7576\u7136\u4e0d\u53ea\u8aaa\u4e86\u4e00\u5634\u597d\u6545\u4e8b\uff0c\u66f4\u91cd\u8981\u7684\uff0c\u662f\u900f\u904e\u9577\u671f\u4e14\u4e00\u9023\u4e32\u7684\u884c\u92b7\u6d3b\u52d5\u4f86\u52a0\u6df1\u6d88\u8cbb\u8005\u7684\u5370\u8c61\u3002<\/div>\n
\n\t\tM&M’s\u306f\u3001\u305f\u3060\u9762\u767d\u3044\u30b9\u30c8\u30fc\u30ea\u3092\u8a9e\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u66f4\u306b\u91cd\u8981\u306a\u3053\u3068\u306f\u4e00\u9023\u306e\u9577\u671f\u306b\u308f\u305f\u308b\u8ca9\u58f2\u6d3b\u52d5\u3092\u901a\u3057\u3066\u6d88\u8cbb\u8005\u306e\u5370\u8c61\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u9996\u5148\uff0c\u5728\u5168\u7f8e\u5e74\u5ea6\u6700\u9ad8\u6536\u8996\u7387\uff0c\u6709\u8d85\u904e\u4e00\u5104\u89c0\u773e\u6536\u770b\u7684\u7f8e\u5f0f\u8db3\u7403\u8d85\u7d1a\u76c3\u6bd4\u8cfd\u8f49\u64ad\u6642\u6bb5\uff0c\u9996\u6b21\u64ad\u51faMs. Brown\u4e0a\u5e02\u7684\u5ee3\u544a\uff0c\u4e00\u6a23\u627f\u8972M&M’s\u6163\u6709\u7684\u8f15\u9b06\u8a7c\u8ae7\u8a9e\u8abf\u3002\u5728\u7247\u4e2dMs. Brown\u5c0d\u8457\u5169\u4f4d\u5973\u58eb\u4f83\u4f83\u800c\u8ac7\uff0c\u800c\u6709\u4f4d\u7537\u58eb\u4e0d\u65b7\u770b\u8457\u68d5M\u7aca\u7b11\u8457\uff0c\u68d5M\uff1a\u300c\u90a3\u50a2\u4f19\u5230\u5e95\u662f\u600e\u9ebc\u56de\u4e8b\u554a\uff1f\u300d\uff0c\u5973\u58eb\uff1a\u300c\u4ed6\u89ba\u5f97\u59b3\u6c92\u7a7f\u8863\u670d\u300d\uff0c\u68d5M\u5f88\u6b63\u7d93\u7684\u5c0d\u90a3\u7537\u7684\u8aaa\uff1a\u300c\u6211\u7684\u5916\u8863\u662f\u68d5\u8272\u7684\uff0c\u6211\u7684\u5167\u5728\u4e5f\u662f\u68d5\u8272\u7684\uff0c\u90fd\u662f\u7d14\u6b63\u5de7\u514b\u529b\uff0c\u53ea\u6709\u7b28\u86cb\u624d\u6703\u4ee5\u70ba\u6211\u662f\u88f8\u9ad4\u300d\u3002<\/div>\n
\n\t\t\u5168\u7c73\u5e74\u9593\u6700\u9ad8\u8996\u8074\u7387\u3067\u4e00\u5104\u4eba\u3092\u8d85\u3048\u308b\u89b3\u8846\u304c\u898b\u5b88\u308b\u30a2\u30e1\u30ea\u30ab\u30f3\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb\u306e\u30b9\u30fc\u30d1\u30fc\u30dc\u30a6\u30eb\u4e2d\u7d99\u306e\u969b\u3001\u307e\u305a\u6700\u521d\u306bMs. Brown\u65b0\u767b\u5834\u306e\uff23\uff2d\u304cM&M’s\u306e\u304a\u6c7a\u307e\u308a\u306e\u30e6\u30fc\u30e2\u30a2\u3042\u308b\u53e3\u8abf\u3067\u6d41\u308c\u307e\u3059\u3002<\/div>\n
\n\t\t\u6620\u50cf\u306e\u4e2d\u3067Ms. Brown\u306f\uff12\u540d\u306e\u5973\u6027\u3068\u548c\u3084\u304b\u306b\u8a71\u3092\u3057\u3066\u3044\u308b\u3068\u3001\u3042\u308b\u7537\u6027\u304cMs. Brown\u3092\u898b\u3066\u30af\u30b9\u30af\u30b9\u7b11\u3044\u307e\u3059\u3001\u3059\u308b\u3068Ms. Brown\u306f\u300c\u3042\u306e\u4eba\u4e00\u4f53\u3069\u3046\u3057\u3061\u3083\u3063\u305f\u306e\uff1f\u300d\u5973\u6027\u306f\u300c\u5f7c\u65b9\u304c\u670d\u3092\u7740\u3066\u3044\u306a\u3044\u304b\u3089\u3088\u300d\u3059\u308b\u3068Ms. Brown\u306f\u771f\u9762\u76ee\u306b\u7537\u6027\u306b\u5bfe\u3057\u300c\u79c1\u306e\u670d\u306f\u8336\u8272\u306a\u306e\u3088\u3001\u305d\u3057\u3066\u5185\u9762\u3082\u306d\u3002\u5168\u90e8\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306a\u306e\u3088\u3001\u30d0\u30ab\u306a\u4eba\u306f\u79c1\u304c\u88f8\u3060\u3068\u601d\u3046\u307f\u305f\u3044\u3060\u3051\u3069\u300d<\/div>\n
\n\t\t <\/div>\n
\n\t\t\uff08\u8acb\u5d4c\u5165\u5f71\u7247\uff1ahttp:\/\/youtu.be\/yn3mktl30iw\uff09<\/div>\n
\n\t\t\uff08\u30e0\u30fc\u30d3\u30fc\u3092\u30ea\u30f3\u30af\u3057\u3066\u304f\u3060\u3055\u3044: http:\/\/youtu.be\/yn3mktl30iw\uff09<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u540c\u6642\uff0c\u5728\u6d1b\u6749\u78ef\u7684The Grove\u5ee3\u5834\uff0c\u8a2d\u7f6e\u4e86\u4e00\u5ea720\u544e\u9ad8\u7684\u5de8\u578bMs. Brown\u7684\u96d5\u50cf\uff0c\u4ecb\u7d39\u9019\u4f4d\u53f2\u4e0a\u7b2c\u516d\u4f4d\u5de7\u514b\u529b\u4eba\u7269\u3002<\/div>\n
\n\t\t\u540c\u6642\u306b\u30ed\u30b5\u30f3\u30b8\u30a7\u30eb\u30b9\u306eThe Grove\u5e83\u5834\u306b\u306f\u3001\uff12\uff10\u30d5\u30a3\u30fc\u30c8\u306e\u5de8\u5927\u306aMs. Brown\u5f6b\u523b\u304c\u8a2d\u7f6e\u3055\u308c\u3001\u53f2\u4e0a\u516d\u756a\u76ee\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3068\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t <\/div>\n
\n\t\t\u9664\u6b64\u4e4b\u5916\uff0c\u7576\u7136\u4e5f\u6c92\u6f0f\u6389\u904b\u7528\u7576\u7d05\u7684 facebook\u3001twitter\u7b49\u793e\u7fa4\u5a92\u9ad4\uff0c\u4f86\u63a8\u5ee3\u9019\u6b21\u7684\u6d3b\u52d5\u3002\u5225\u5fd8\u4e86Ms. Brown\u7684\u8077\u52d9\u662f\u767c\u8a00\u5de7\u514b\u529b\uff0c\u5979\u5fc5\u9808\u7ad9\u5728\u7b2c\u4e00\u7dda\u89e3\u7b54\u5927\u773e\u7684\u7591\u554f\uff0c\u6240\u4ee5\u5728facebook \u4e0a\uff0c\u4f60\u53ef\u4ee5\u63d0\u51fa\u4efb\u4f55M&M’s\u76f8\u95dc\u7684\u554f\u984c\uff0c\u68d5M\u6703\u7528\u62cd\u651d\u5f71\u7247\u4f86\u56de\u7b54\u3002\u4f8b\u5982\uff1a\u300cCCO\u7684\u8077\u52d9\u5167\u5bb9\u5230\u5e95\u662f\u4ec0\u9ebc\u9b3c\uff1f\u6700\u559c\u6b61\u4ec0\u9ebc\u6a23\u53e3\u5473\u7684\u5de7\u514b\u529b\u300d\u7b49\u7b49\u3002\u5f71\u7247\u96d6\u7136\u662f\u7c21\u55ae\u7684\u96fb\u8166\u52d5\u756b\uff0c\u4e00\u500b\u56fa\u5b9a\u7684\u4f48\u666f\uff0c\u53ea\u6709Ms. Brown\u5728\u93e1\u982d\u524d\u8aaa\u8a71\uff0c\u4f46\u662f\u4e0d\u8ad6\u52d5\u4f5c\u3001\u5634\u5f62\u6216\u8868\u60c5\u90fd\u914d\u5408\u7684\u5f88\u597d\u3002<\/div>\n
\n\t\t\u3053\u308c\u4ee5\u5916\u306b\u3082\u3001\u3082\u3061\u308d\u3093\u4eba\u6c17\u306e\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u3084\u30c4\u30a4\u30c3\u30bf\u30fc\u7b49\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308b\uff30\uff32\u6d3b\u52d5\u3082\u5fd8\u308c\u3066\u306f\u3044\u307e\u305b\u3093\u3002Ms. Brown\u306e\u4ed5\u4e8b\u306f\u7b2c\u4e00\u7dda\u306b\u7acb\u3061\u6d88\u8cbb\u8005\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u30b9\u30dd\u30fc\u30af\u30b9\u30de\u30f3\u3068\u3044\u3046\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u4e0a\u3067M&M’s\u306b\u95a2\u3059\u308b\u8272\u3005\u306a\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u300cCCO\u306e\u4ed5\u4e8b\u5185\u5bb9\u306f\u4f55\u3067\u3059\u304b\uff1f\u4f55\u5473\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u304c\u597d\u304d\u3067\u3059\u304b\uff1f\u300d\u7b49\u3005\u3002Ms. Brown\u304c\u6620\u50cf\u3092\u901a\u3057\u3066\u7b54\u3048\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u52d5\u753b\u306f\u56fa\u5b9a\u306e\u30bb\u30c3\u30c8\u3067\u5f7c\u5973\u304c\u30ab\u30e1\u30e9\u306b\u5411\u304b\u3044\u8a71\u3059\u3060\u3051\u306e\u7c21\u5358\u306a\uff23\uff27\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u52d5\u304d\u3060\u3051\u3067\u306a\u304f\u53e3\u5143\u3084\u8868\u60c5\u306e\u8868\u73fe\u306a\u3069\u3001\u3068\u3066\u3082\u826f\u304f\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u5728\u7d10\u7d04\u9084\u958b\u7279\u5225\u8a2d\u4e86\u4e00\u9593\u81e8\u6642\u7684\u5de7\u514b\u529b\u85dd\u8853\u535a\u7269\u9928\uff0c\u5c55\u793a\u4e00\u4e9b\u8207Ms. Brown\u751f\u5e73\u76f8\u95dc\u7684\u4f5c\u54c1\uff0c\u4e26\u4e14\u958b\u653e\u514d\u8cbb\u53c3\u89c0\uff0c\u9019\u4e9b\u9928\u85cf\u54c1\u6709\u8a31\u591a\u90fd\u662f\u7528\u771f\u7684\u5de7\u514b\u529b\u88fd\u4f5c\u7684\u3002<\/div>\n
\n\t\t\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u306f\u81e8\u6642\u306e\u7279\u8a2d\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u82b8\u8853\u535a\u7269\u9928\u3092\u958b\u50ac\u3057\u3066\u3044\u3066\u3001\u6765\u9928\u306f\u7121\u6599\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002Ms. Brown\u306e\u751f\u3044\u7acb\u3061\u306b\u95a2\u3059\u308b\u4f5c\u54c1\u3082\u5c55\u793a\u3055\u308c\u3066\u3044\u3066\u3001\u5c55\u793a\u54c1\u306e\u591a\u304f\u306f\u672c\u7269\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u88fd\u4f5c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t\uff08\u8acb\u5d4c\u5165\u5f71\u7247\uff1ahttp:\/\/youtu.be\/WjF8KyalbxA\uff09<\/div>\n
\n\t\t\uff08\u30e0\u30fc\u30d3\u30fc\u3092\u30ea\u30f3\u30af\u3057\u3066\u304f\u3060\u3055\u3044:http:\/\/youtu.be\/WjF8KyalbxA\uff09<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u9019\u4e00\u7cfb\u5217\u7684\u6d3b\u52d5\u628aMs. Brown\u6f14\u5f97\u8ddf\u771f\u7684\u4e00\u6a23\uff0c\u5f9e\u89d2\u8272\u6027\u683c\u958b\u59cb\uff0c\u7528\u5ee3\u544a\u3001\u7528\u5c55\u89bd\u3001\u8207\u6d88\u8cbb\u8005\u5c0d\u8ac7\u804a\u5929\u7b49\u4f86\u7d93\u71df\uff0c\u4e0d\u5f97\u4e0d\u8aaa\u300cM&M’s\uff0c\u59b3\u771f\u7684\u5f88\u5165\u6232\u300d\u3002\u4f46\u6211\u5011\u6703\u8cb7M&M’s\u4f86\u5403\uff0c\u9664\u4e86\u597d\u5403\u4e4b\u5916\uff0c\u4e0d\u6b63\u662f\u56e0\u70ba\u90a3\u7fa4\u53ef\u611b\u3001\u5584\u826f\u3001\u53c8\u6709\u9ede\u5c0f\u58de\u7684\u5de7\u514b\u529b\u6027\u683c\u55ce\uff1f<\/div>\n
\n\t\t\u3053\u308c\u3089\u4e00\u9023\u306e\u6d3b\u52d5\u3067Ms. Brown\u304c\u6f14\u3058\u308b\u3082\u306e\u306f\u672c\u7269\u3068\u540c\u69d8\u3001\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306e\u6027\u683c\u8a2d\u5b9a\u304b\u3089\u59cb\u3081\u3001\u5e83\u544a\u3084\u5c55\u89a7\u4f1a\u3042\u308b\u3044\u306f\u6d88\u8cbb\u8005\u3068\u306e\u5bfe\u8ac7\u306a\u3069\u3092\u7528\u3044\u305f\u904b\u55b6\u3067\u300c\u5f7c\u5973\u306f\u672c\u5f53\u306b\u6f14\u3058\u3066\u3044\u308b\u300d\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002M&M’s\u3092\u8cb7\u3044\u6c42\u3081\u308b\u306e\u306f\u5473\u306f\u3082\u3061\u308d\u3093\u3001\u305d\u306e\u898b\u305f\u76ee\u304c\u53ef\u611b\u304f\u3001\u7d14\u6734\u3067\u5c11\u3057\u5c0f\u60aa\u9b54\u7684\u306a\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u6027\u683c\u304c\u3042\u308b\u304b\u3089\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u7d93\u71df\u54c1\u724c\u6027\u683c\u662f\u500b\u9577\u671f\u4e14\u5de8\u5927\u7684\u6295\u8cc7\uff0c\u4f46\u4ed4\u7d30\u60f3\u60f3\uff0c\u5982\u679c\u4e0d\u9019\u6a23\u505a\uff0c\u53ea\u5c08\u6ce8\u505c\u7559\u5728\u65b0\u7522\u54c1\u7684\u53e3\u5473\u8b8a\u5316\u4e0a\uff0c\u4e0d\u4f46\u6d88\u8cbb\u8005\u5bb9\u6613\u56e0\u70ba\u8207\u7af6\u722d\u8005\u7684\u898f\u683c\u6bd4\u8f03\u800c\u8f49\u63db\u54c1\u724c\uff0c\u884c\u92b7\u4eba\u4e5f\u5bb9\u6613\u56e0\u70ba\u9ed4\u9a62\u6280\u7aae\uff0c\u53cd\u800c\u8d70\u5165\u300c\u5e74\u5fa9\u4e00\u5e74\uff0c\u6700\u5f8c\u8b8a\u4e0d\u51fa\u628a\u6232\u300d\u7684\u7a98\u5883\u554a\u3002<\/div>\n
\n\t\t\u30d6\u30e9\u30f3\u30c9\u7279\u6027\u306e\u904b\u7528\u306f\u9577\u671f\u7684\u304b\u3064\u5927\u898f\u6a21\u306a\u6295\u8cc7\u304c\u5fc5\u8981\u3067\u3059\u3002\u3067\u3059\u304c\u3088\u304f\u8003\u3048\u3066\u307f\u308b\u3068\u3001\u3082\u3057\u3053\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u4f7f\u308f\u305a\u3001\u65b0\u3057\u3044\u5473\u306e\u5909\u5316\u306e\u307f\u306b\u57f7\u7740\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6d88\u8cbb\u8005\u306f\u30e9\u30a4\u30d0\u30eb\u793e\u88fd\u54c1\u3068\u306e\u6bd4\u8f03\u3067\u5bb9\u6613\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5909\u3048\u3001\u88fd\u9020\u5074\u3082\u5c0f\u624b\u5148\u306e\u6280\u306b\u3068\u3089\u308f\u308c\u300c\u5e74\u3092\u91cd\u306d\u6700\u5f8c\u306b\u306f\u30a2\u30a4\u30c7\u30a3\u30a2\u304c\u5c3d\u304d\u308b\u300d\u3068\u3044\u3063\u305f\u82e6\u5883\u306b\u7acb\u305f\u3055\u308c\u624b\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t——–<\/div>\n
\n\t\t\u4f5c\u8005\u4ecb\u7d39<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u7db2\u8def\u884c\u92b7\u89c0\u5bdf\u5bb6 Mika<\/div>\n
\n\t\t5\u5e74\u7d1a\u751f\uff0c\u5728\u6d88\u8cbb\u6027\u7522\u696d\u7684\u884c\u92b7\u9818\u57df\u5de5\u4f5c\u4e86\u6578\u5341\u5e74\u3002<\/div>\n
\n\t\t\u6b77\u7d93\u5f9e\u54c1\u724c\u7b56\u7565\u3001\u7522\u54c1\u6982\u5ff5\u4e00\u8def\u4e0a\u5e02\u5230Launch\u3002<\/div>\n
\n\t\t\u95dc\u5fc3\u50b3\u7d71\u7684\u884c\u92b7\u6a21\u5f0f\uff0c\u4e5f\u95dc\u6ce8Web2.0\u3001Social Media\u7684\u8b8a\u5316\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u90e8\u843d\u683c:jabamay.blogspot.com<\/div>\n
\n\t\t———<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u7b46\u8005\u306b\u3064\u3044\u3066<\/div>\n
\n\t\t\u30cd\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30d6\u30b6\u30fc\u30d0\u30fc Mika<\/div>\n
\n\t\t1960\u5e74\u4ee3\u751f\u307e\u308c\u3002\u6d88\u8cbb\u8ca1\u7523\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u6570\u5341\u5e74\u306e\u5b9f\u52d9\u7d4c\u9a13\u3002<\/div>\n
\n\t\t\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3001\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u5e02\u8ca9\u304b\u3089\u767a\u8868\u307e\u3067\u643a\u308f\u308b\u3002<\/div>\n
\n\t\t\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3064\u3064\u3001Web2.0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5909\u5316\u306b\u3082\u6ce8\u76ee\u3002\u3002<\/div>\n
\n\t\t <\/div>\n
\n\t\t\u30d6\u30ed\u30b0\uff1ajabamay.blogspot.com<\/div>\n
\n\t\t <\/div>\n<\/div>\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

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