{"id":10427,"date":"2014-07-09T00:00:00","date_gmt":"2014-07-08T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10427\/"},"modified":"2020-04-13T07:01:41","modified_gmt":"2020-04-12T23:01:41","slug":"the-slender-vender-the-worlds-slimmest-vending-machine","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10427\/","title":{"rendered":"The Slender Vender – The World\u2019s Slimmest Vending Machine"},"content":{"rendered":"

\n\t<\/span><\/p>\n

\n\tHow do you associate “Coke” with “staying fit”?<\/span><\/span><\/p>\n

\n\tWe all know that Diet Coke might a better choice than regular Coke for one’s guilty pleasure. But did you know that the brand of Diet Coke now stands for slimness?  Diet Coke’s latest publicity stunt in Paris is the “Slender Vendor,” a vending machine that’s only 7 inches wide to show how “famously fit and elegant” Diet Coke is. Get it? Not only does it fit nicely in narrow spaces, it is now everywhere: in the middle of sidewalks, in bowling allies, between treadmills in fitness centers… etc. In short, Diet Coke is in it to “fit beautifully into one's lifestyle.” The Slender Vendor achieved the impossible: It presents itself with a novel idea that stands out among traditional marketing attempts. By “keeping it thin”, Diet Coke reminds you it saves sugar and calories compared to a regular soda.<\/span><\/span><\/p>\n

\n\t<\/span><\/p>\n

\n\t<\/span><\/p>\n

\n\t<\/span><\/p>\n

\n\tDiet Coke Presents:  The Slender Vender<\/span><\/span><\/h1>\n

\n\t <\/p>\n

\n\t<\/embed><\/p>\n

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\n\t—————————————————————-<\/span><\/span><\/p>\n

\n\tAbout the author<\/span><\/span><\/p>\n

\n\t <\/p>\n

\n\tgamaniabrandcenter<\/span><\/span><\/p>\n

\n\tA blog created together by the brand center team.
\n\tThis team includes designers, projects, musicians, planners, innovators, aliens… etc.<\/span><\/span><\/p>\n

\n\tThey demonstrate their critique and observation on marketing, brand, and design.<\/span><\/span><\/p>\n

\n\t <\/p>\n

\n\tOur blog: gamaniabrandcenter. blogspot. com<\/span><\/span><\/p>\n

\n\t—————————————————————–<\/span><\/span><\/p>\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

How do you associate “Coke” with “sta […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1973],"tags":[],"class_list":["post-10427","post","type-post","status-publish","format-standard","hentry","category-2-columns_en","category-2-3-columns_on_branding_en"],"acf":[],"yoast_head":"\r\nThe Slender Vender - The World\u2019s Slimmest Vending Machine - \u6a58\u4eba\u8a8c G!VOICE<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/brand.gamania.com\/gvoice\/en\/10427\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The Slender Vender - The World\u2019s Slimmest Vending Machine - \u6a58\u4eba\u8a8c G!VOICE\" \/>\r\n<meta property=\"og:description\" content=\"How do you associate “Coke” with “sta […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/brand.gamania.com\/gvoice\/en\/10427\/\" \/>\r\n<meta property=\"og:site_name\" content=\"\u6a58\u4eba\u8a8c G!VOICE\" \/>\r\n<meta property=\"article:published_time\" content=\"2014-07-08T16:00:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-04-12T23:01:41+00:00\" \/>\r\n<meta name=\"author\" content=\"admin_CAL\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_CAL\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10427\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10427\/\"},\"author\":{\"name\":\"admin_CAL\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/person\/4685ff8d01aee7a0b2ad40de8ef1d405\"},\"headline\":\"The Slender Vender – The World\u2019s Slimmest Vending Machine\",\"datePublished\":\"2014-07-08T16:00:00+00:00\",\"dateModified\":\"2020-04-12T23:01:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10427\/\"},\"wordCount\":233,\"publisher\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#organization\"},\"articleSection\":[\"Columns\",\"On Branding\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10427\/\",\"url\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10427\/\",\"name\":\"The Slender Vender - 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