{"id":10483,"date":"2014-07-22T00:00:00","date_gmt":"2014-07-21T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10483\/"},"modified":"2020-09-15T10:39:38","modified_gmt":"2020-09-15T02:39:38","slug":"human-factors-design-center-ux-lab-user-experience-laboratory-the-new-gamania-has-been-completed","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10483\/","title":{"rendered":"Human Factors Design Center UX LAB (User Experience Laboratory) The new Gamania has been completed."},"content":{"rendered":"\n
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Introducing the new optimized tool for human factors design \u2013 UX LAB!<\/strong><\/p>\n\n\n\n

Human Factors Design Center\u2019s UX LAB is officially launched to assist all research units in conducting user experience studies and help integrate user-centered UI design concepts into the entire research team\u2019s output.  UX LAB\u2019s services, features and laboratory facilities are discussed in the article.<\/p>\n\n\n\n

UX LAB Research Scope<\/strong><\/p>\n\n\n\n

ser Experience Laboratory) is created based on user experience which consists of \u201cExpert Review\u201d, \u201cFocus Group Discussion\u201d and \u201cUsability test\u201d.<\/p>\n\n\n\n

In terms of game development, experts evaluate the completeness and scope of the game\u2019s UI design flow during the development stage.  To quantify the project development stage (i.e. the content is relatively complete), players are recruited for testing purposes and for gathering their response to each UI design.<\/p>\n\n\n\n

What different services can UX LAB provide?<\/strong><\/p>\n\n\n\n

UX LAB\u2019s commitment is based on specialized implementation and scientific analysis.<\/p>\n\n\n\n

Specialized <\/strong>implementation-<\/strong> a professional research team plans and conducts the research.<\/strong><\/p>\n\n\n\n

A development team may be familiar with the questions it has, but it does not necessarily know the systematic way of gathering answers for these questions. Therefore, it needs the help of a professional research team.  By interviewing the development team\u2019s researchers, the appropriate research methods can be designed according to their requirements. These research methods may include In-Depth Interviews, Focus Group Discussion, etc.<\/p>\n\n\n\n

Through specialized research, an objective observation is made on the subjects\u2019 user experience (game experience) in order to explore, determine and analyze the subjects\u2019 response, and to transform this into a language that developers can understand.  This would assist the development team in creating products and enhancing the usability of existing products, so as to provide better user experience.<\/p>\n\n\n\n

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\u25b2In-Depth Interviews: one-to-one and face-to-face unstructured interviews that encourage subjects to describe their user experience on a particular research topic.\u00a0 These help gather multiple perspectives by exploring and analyzing the subjects\u2019 motive, attitude, behavior, etc. <\/p>\n\n\n\n

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\u25b2Focus Group Discussion: 6-8 subjects based on a target group are invited to discuss a specific topic and to share their experiences, opinions and expectations; they are guided by a facilitator. \u00a0 \u00a0 <\/p>\n\n\n\n

Scientific analysis- user testing through eye tracking<\/strong><\/p>\n\n\n\n

People can say or describe their feelings. For instance, one can feel that a button is hard to press or one can find the script task vague. How can these subjective narratives be presented objectively using scientific figures?  There should be an integration of advanced hardware and software. Game developers are able to understand the players\u2019 behavioral context more clearly by means of scientific figures and research analysis.<\/p>\n\n\n\n

Introduction to the eye tracker<\/strong><\/p>\n\n\n\n

With the demand of scientific research, the Human Factors Design Center\u2019s UX LAB is equipped with various technologies such as advanced eye tracker, Video Sync Pro and specialized analysis software that enable monitoring and tracking of users\u2019 (players\u2019) eye movement and attention span during game testing by means of scientific analysis; these allow game developers to receive accurate information on the players\u2019 actual feelings and to determine the compatibility of the game\u2019s UI design with the users. All these are applied in game development to ensure the design\u2019s compatibility with the players.<\/p>\n\n\n\n

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\u25b2Eye tracker <\/p>\n\n\n\n

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\u25b2Eye tracker analysis\u00a0 <\/p>\n\n\n\n

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\u25b2Graphic Analysis <\/p>\n\n\n\n

Introduction to the UX LAB facility<\/strong><\/p>\n\n\n\n

Now, learn about UX LAB from this video presentation.<\/p>\n\n\n\n

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