{"id":10492,"date":"2014-07-22T00:00:00","date_gmt":"2014-07-21T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10492\/"},"modified":"2020-09-14T14:58:43","modified_gmt":"2020-09-14T06:58:43","slug":"green-in-hand-deserves-applause","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10492\/","title":{"rendered":"Green in Hand Deserves Applause"},"content":{"rendered":"\n
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In recent years, \u201cMIT\u201d has suddenly become every brand\u2019s effective marketing slogan. In the past, Taiwanese preferred to buy imported goods, including Italian, German, French and Japanese products. However, the trend seems to have changed in recent years. As if finally waking up to reality, the government started to encourage enterprises to promote local brands and the media suddenly shifted a positive attitude towards \u201cProud of Taiwan\u201d and is now advocating it energetically. Even consumers have started to become more patriotic by acknowledging \u201cMIT\u201d products. We never realized that Taiwan finally has what is called a \u201cnational brand\u201d until this time. And Taiwan brands seem to start telling its stories.<\/p>\n\n\n\n

Among the Taiwan Brands that have created a name for themselves, there is one brand in particular that impresses me. Just like its performance, which deserves applause, its name is \u201cGreen in Hand\u201d.<\/p>\n\n\n\n

\u201cWe put on an agricultural spirit and discover a life of cultural creativity\u2026\u201d is the first line that can be read in the Green in Hand website, which is also what their vision is about. In fact, they have indeed made it because Green in Hand has mastered the skill to create product value inspired with cultural creativity, not only in brand image and the packaging of their products, but also in their communication with the consumers. This provides the products with functionality, and at the same time makes it emotionally appealing.<\/p>\n\n\n\n

For each kind of rice introduced, Green in Hand not only gives much thought to the packaging of the product, but also narrates heart-warming stories of farming families: \u201cMr. Fan\u201d is about an old farmer named Mr. Fan in Degao Borough, Taitung County; \u201cYIqi Rice\u201d is about a revolutionary story of organic farming in Yuli t\u00ecn, Hualien County; \u201cCang Yumi\u201d is about the persistence of the people in Yuli t\u00ecn, Hualien County\u2026. Jiann-Der Lee and Yunyi Cheng, the founders, transform their patriotism into products through the use of images, characters and packaging design and exhibit the brand spirit of \u201ccounting one\u2019s blessings and being grateful\u201d successfully through the brand. Reading these stories of farming families written by Yunyi Cheng and looking at the photos taken by Jiann-Der Lee, one can really feel the joy as if you\u2019re tumbling and jumping in the rice fields. At the same time, it also conveys the emotionally moving ways of the world.<\/p>\n\n\n\n

This August, \u201cYIqi Rice\u201d of Green in Hand will be given recognition by Red Dot of Germany with its breathing kraft bag and the well thought of copy in the packaging. This will help promote Taiwanese brands and designs to the world, making more people understand the culture of Taiwan. Such products and brands really deserve everyone\u2019s applause.<\/p>\n\n\n\n

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\u25b2 Both images and texts displayed in the official website (www.greeninhand.com<\/a>) are excellent, and the content deeply moving. \u00a0 \u00a0
\u25b2The packaging and copywriting of Green in Hand are thought-provoking. \u00a0 <\/p>\n\n\n\n

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\n\u25b2The steam pot, food steamer and spoon designed by Green in Hand in collaboration with JIA Inc., a design brand in Taiwan.
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\n\u25b2\u201cYIqi Rice\u201d which has just gained the recognition of Red Dot of Germany\n\n<\/p>\n\n\n\n

The Journey of Rice – Green in Hand \u2013 Let\u2019s give a big hand for it<\/strong><\/p>\n\n\n\n

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