{"id":10501,"date":"2014-07-24T00:00:00","date_gmt":"2014-07-23T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10501\/"},"modified":"2020-09-15T18:23:22","modified_gmt":"2020-09-15T10:23:22","slug":"make-consumers-happy-they-will-come-back-for-more","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10501\/","title":{"rendered":"Make Consumers Happy, They will Come Back for More"},"content":{"rendered":"\n
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If one wants to compare the key differences between digital time and traditional marketing, one of which would be \u201cConsumer Control Right.\u201d<\/p>\n\n\n\n

Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn\u2019t even matter if you are the target customer of such product. <\/p>\n\n\n\n

Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not because there are no advertisements on the web, but because you\u2019re clearly aware where they\u2019ll be and you just tactfully ignore them and treat them nothing more than the background. <\/p>\n\n\n\n

In the digit age, we went from passive receivers (during TV watching) to active controllers (through clicking of mouse). If we are not interested in the content, we won\u2019t even waste our time to click on it! <\/p>\n\n\n\n

On the other side, if your content grab the attention of the consumers, they will not only click on it but voluntarily want to know more or even help you publicize it for free. <\/p>\n\n\n\n

Two recent examples aptly illustrate such phenomenon. They are not corporate brands but two individuals. First of which is British artist, Greg Burney. He vowed to draw each of his twitter follower a profile picture illustration using his unique style.  (note)<\/p>\n\n\n\n

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Greg Burney posted a tweet on October 31st<\/sup> saying, \u201cFollow me within next 2 weeks and I will hand-draw your profile picture and tweet it to you.\u201d Before he posted this tweet, he only had 70 followers, after much word-of-mouth between net users, Greg\u2019s tweeps (followers) surged. His unique illustration style made the mundane profile picture alive. Even I couldn\u2019t resist to join the \u201cfollowship\u201d. <\/p>\n\n\n\n

Greg hopes that by executive this project \uff03drawmyfollowers, he may gain something unexpected in return, such as attention from publishing company, major brands or job opportunity as an illustrator. <\/p>\n\n\n\n

The second person is Dutch director, Eddy Terstall. He wanted to make a small film, Deal but he didn\u2019t have the budget to do it. He went to a cinema network site, Cine Crowd to look for possible sponsors. The result only landed him 1\/10 of the filming budget, around 20,000 Euro. Therefore, he changed his strategy. He posted a campaign on twitter, \u201cIf you donate 10 Euro (NTD 400) and I will make you a 10 second twit flick based on your tweets which you can then share on Facebook; if you donate 60 Euro(NTD 2400), the customized film will be extended to 1 minute.\u201d<\/p>\n\n\n\n

A Tweet post that reads, \u201cTwo people watch too much violent films and they start to copy what\u2019s happening in the films\u201d which was made into a film as below.  <\/p>\n\n\n\n

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