{"id":10524,"date":"2014-07-30T00:00:00","date_gmt":"2014-07-29T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10524\/"},"modified":"2020-09-10T18:37:28","modified_gmt":"2020-09-10T10:37:28","slug":"gdc-2011-observation-and-sharing","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10524\/","title":{"rendered":"GDC 2011\u2014 Observation and Sharing"},"content":{"rendered":"\n

This year\u2019s Game Developer Conference (GCD) was held in San Francisco Moscone Center from end of February to early March 2011. UI Design Center was very fortunate to have caught up and attended this gathering of global professional game designers. In fact, the gathering was filled with riveting experience sharing, ranging from casual to hardcore; from mobile, console to online games; from program, art, sound effect to marketing, covering each and every professional aspect in game industry. \u00a0 \u00a0 <\/p>\n\n\n\n

However, we are not here to talk about what we\u2019ve learned from that week in GDC (I\u2019m sensing slight disappointment?) The proper course sharing session will be organized in the near future (wait and see!) In this piece, we\u2019ll talk about something more light-hearted. \u00a0 \u00a0 <\/p>\n\n\n\n

Design In SF, design in life\u00a0<\/strong> \u00a0 <\/p>\n\n\n\n

Located in the west coast of United States, San Francisco does not possess that classical-modern fusion of artistic direction like big east coast cities such as New York or Boston; nor was it baptized by profound layers of history and humanities like other European cities such as Paris or Rome. Experienced early western colonization, gold rush, immigration fever, post-war Hippie culture and the most recent Dot Com industry, San Francisco was shaped and molded into a unique artistic and design style: a style fused with multi-ethnic landscape, mainstream and subcultures, tradition and anti-tradition. Art is not an out-of-reach symbol for people to worship. Art and creativity that we saw and experience in San Francisco exists not only in the museums and galleries but on the streets and everywhere we went. \u00a0\u00a0 <\/p>\n\n\n\n

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\u25b2If you\u2019re going to San Francisco, be sure to stop by Independent Games Festival \u00a0 <\/p>\n\n\n\n

Independent Games Festival<\/strong><\/p>\n\n\n\n

Originally established in 1998, Independent Games Festival (IGF) has been around for 13 years now. The purpose of hosting this festival is to encourage innovative game production and to give these independent game producers a change to shine. \n\n \nThis year\u2019s award event was still hustling and bustling and inundated with applauses and whistling. We could literally feel the passion and drive of every game producer there. As a member of game industry, we couldn\u2019t help but also feel good about ourselves: game producers are truly a group of smart, creative, adorable and humorous bunch! \n \n\n<\/p>\n\n\n\n

This year in IGF, the following awards were conferred to independent game producers:\u00a0<\/p>\n\n\n\n

Seumas McNally Grand Prize\u00a0<\/strong>
Audience Award<\/strong>
MINECRAFT by Mojang, Sweden<\/strong> \u00a0
The biggest award was won by MINECRAFT produced by a Swedish team. MINECRAFT is a sandbox style adventure game. Using the Lego-like wood chunks, players could stack and build their own castles, or excavate cellar through destruction and experience the fun through creation, adventure and puzzle solving.\u00a0 \u00a0\u00a0 \u00a0 <\/p>\n\n\n\n

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