{"id":10529,"date":"2014-07-31T00:00:00","date_gmt":"2014-07-30T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10529\/"},"modified":"2020-09-08T14:26:37","modified_gmt":"2020-09-08T06:26:37","slug":"collette-the-away-project-killer-cross-over-shop","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10529\/","title":{"rendered":"Collette The Away Project: Killer Cross-Over Shop"},"content":{"rendered":"\n<p> The one and only: Collette, established on Saint-Honor\u00e9 Street, Paris, in March 1997, is definitely the coolest, raddest fashion shop in the world. Combining creativity from fields of lifestyle, culture, design, music, aesthetics, trend, vogue and gourmet, Collette is the first \u201cConcept\u201d shop in the world and the first extreme \u201ccross-over\u201d brand. \u00a0 \u00a0 <\/p>\n\n\n\n<p>Not so long ago, Collette just finished its garage shop front renovation project with its neighbor, Chanel. It is now ready to launch its new vigorous fashion concept shop, \u201cThe Away Project\u201d on March 28<sup>th<\/sup> 2011. Collette packed a solid legion of brand power as if announcing to shops around the world that \u201cI, am the best. I, have what it takes to lead the trend.\u201d\u00a0 \u00a0<\/p>\n\n\n\n<p> \u201cThe Away Project\u201d series was inspired by the classic navy stripes that represents French Chic. The cross-over products it has launched include: NIKE jerseys with FIFA, Chanel classic interlaced chain bags, Colorware mobile phone covers, Comme Des Gar\u00e7ons perfume, Herm\u00e8s scarves, Ladur\u00e9e Macaron gift baskets, Longchamp concept bags, MontBlonc fountain pens, Swatch watches, Trousselier stuffed toys and Yves Saint Laurent fashion make-up kit etc, the quantity and quality of which razzle-dazzle one\u2019s eyes.\u00a0 <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/07\/VOL.-35_COL_BRAND-1-1.jpg\" alt=\"\" class=\"wp-image-36265\" width=\"720\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\n\u25b2Fashion landmark standing tall on Saint-Honor\u00e9 Street: Collette\n&nbsp;\n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/07\/VOL.-35_COL_BRAND-1-2.jpg\" alt=\"\" class=\"wp-image-36269\" width=\"720\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/07\/VOL.-35_COL_BRAND-1-4.jpg\" alt=\"\" class=\"wp-image-36267\" width=\"720\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/07\/VOL.-35_COL_BRAND-1-4.jpg\" alt=\"\" class=\"wp-image-36267\" width=\"720\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\n\u25b2Collette not only sells books, water, music, design and cosmetics, but life style and attitude.&nbsp;\n&nbsp;\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"589\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/07\/VOL.-35_COL_BRAND-1-55.png\" alt=\"\" class=\"wp-image-36266\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\"> \u25b2Just think of how many mega brands that The Away Project could rally, one couldn\u2019t help but feel amazed.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/p>\n\n\n\n<p class=\"has-text-align-left\">&#8212;&#8212;&#8211; <\/p>\n\n\n\n<p style=\"font-size:14px\">About Author \u00a0 <\/p>\n\n\n\n<p style=\"font-size:14px\">gamaniabrandcenter <\/p>\n\n\n\n<p style=\"font-size:14px\">A blog jointly written by members of Gamania brand center provides insights and observation about brand, marketing and design by designers, project drafters, musicians, exhibition planners, creative minds and aliens\u2026 \u00a0 <br>Blog:gamaniabrandcenter.blogspot.com &#8212;&#8212;&#8212; \u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The one and only: Collette, established on Saint-Honor\u00e9 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1973],"tags":[2772],"class_list":["post-10529","post","type-post","status-publish","format-standard","hentry","category-2-columns_en","category-2-3-columns_on_branding_en","tag-mz_vol_35_en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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