{"id":10536,"date":"2014-08-01T00:00:00","date_gmt":"2014-07-31T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10536\/"},"modified":"2020-08-31T13:40:40","modified_gmt":"2020-08-31T05:40:40","slug":"the-it-field-in-design-user-experience-2","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10536\/","title":{"rendered":"The \u201cIt\u201d Field in Design: User Experience"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

What is User Experience?\u00a0<\/strong> \u00a0 <\/p>\n\n\n\n

We often here friends saying, \u201cThis thing is rad!\u201d or \u201cFeeling awesome!\u201d to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that the user experience while using a certain product (or service). Because it is purely subjective, there are bound to be some uncertainties. Individual difference also suggests that the way each user feels cannot be simulated or reproduced through other methods. However, for a well-defined user group, the similarities or the common ground of user experience can be studied and understood through careful research.\u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n\n\n\n

Features of User Experience Design<\/strong> \u00a0 <\/p>\n\n\n\n

1. User Experience Design is a new and upcoming inter-disciplinary science \u00a0 <\/p>\n\n\n\n

User experience design is not just a science of design, it includes professional fields such as psychology, computer science, and social science. It also covers application, interaction and service of the product, and process, service, events and environmental practice. Therefore, a user experience design team often incorporates professionals of different expertise such as interaction designer, program designer, psychologist and anthropologist etc.\u00a0 \u00a0 <\/p>\n\n\n\n

2. User experience design is an innovative design method as opposed to the traditional \u201cshape determines the function\u201d method \u00a0 <\/p>\n\n\n\n

For example, button keyboard will change its shape\/appearance to accommodate the original structure and size, whereas touch screen virtual keyboard will bring forth a whole new operation experience for users. The traditional design change is merely the change of exterior look while the makeover of user experience can make the product more user-friendly and may even surprise the users.\u00a0 \u00a0 <\/p>\n\n\n\n

3. User experience design\u2019s focus has shifted from functional realization and satisfying demands to sheer user experience \u00a0 <\/p>\n\n\n\n

Suppose a train company commissions a designer to design its products, then the shape or appearance of train tickets may not be the key focus. The key focus lies in \u201cHow to create a pleasant train ride experience\u201d which means you want to make the passengers feel that boarding the train is the beginning of a vacation rather than the destination. This is the core concept emphasized by user experience design!\u00a0 \u00a0 <\/p>\n\n\n\n

4. User experience design discovers demands through scenarios and provide solutions \u00a0<\/p>\n\n\n\n

From persona setting to scenario which include names, gender, age, occupation, environment, characters, life style, user experience design use stories to convey its design \u00a0concept.\u00a0 \u00a0 <\/p>\n\n\n\n

5. User experience\u2019s design focus lies in the process of experience, not the final result \u00a0 <\/p>\n\n\n\n

Therefore it is imperative that the user understand \u201cwhat we could do for them and not what we give them.\u201d For example, the sales volume of fast food restaurant decreased significantly, the key problem may not necessarily be the higher cost, but it is not conveniently portable, therefore spilling often occurs. To design a probable solution that rids this problem for good may be more effective than lower the drink price. \u00a0\u00a0 \u00a0 <\/p>\n\n\n\n

The above are some of the basic concept introduction about user experience design. Next, we\u2019ll talk about how exactly should we design it and what are the differences between the current design method and that of user experience design.\u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n\n\n\n

Process of User Experience Design\u00a0<\/strong> \u00a0 <\/p>\n\n\n\n

In the field of user experience design, most of what people do is interactive design work. This kind of work involves designers to gain a deeper understanding of the product and user group features based on the result of previous user research. Then the designers proceed with some typical user persona and scenario simulation which is called the personal and scenario design. Through representation of the scenario, the designers summarize and analyze various interactive demands from the process of usage which is called task analysis. Finally, they use flow charts and illustration to present the design result. One thing worth mentioning is that the flow chart is user\u2019s usage process, not program\u2019s logical operation. The difference between the two is that \u201cuser flow chart\u201d is created based on user\u2019s perspective, describing the interaction and demands between the user and the product.\u00a0 \u00a0 <\/p>\n\n\n\n

However, \u201cprogram\u2019s logical operation flow chart \u201c is created based on technological realization with the purpose to satisfy users\u2019 demands. Therefore, we can say that transforming user\u2019s usage process to program\u2019s logical operation process is to satisfy users\u2019 demands, whereas the other way around is to force users to use the product based on the original set design. But the thing is a product created under this kind of design may not be what the users want and may not be a product that is easy to use.\u00a0 \u00a0 <\/p>\n\n\n\n

After the explanation, do you have an initial understanding of user experience design? The poster \u201cDesigning the User Experience\u201d (illustration 1) published by Usability Professional\u2019s Association (UPA) in 2000 also depicts different stages of user experience design in detail, including activities involved in each phase. For further information, please go on UPA\u2019s website.\u00a0 <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u25b2Illustration 1: Designing the User Experience (source: http:\/\/www.mprove.de\/) \u00a0 <\/p>\n\n\n\n

Below is a list of power point slides and videos about user experience. They are self-explanatory and easy to understand, perfect for beginners who are interested in the field of user experience design:\u00a0 <\/p>\n\n\n\n

1. What is User Experience? \u00a0
http:\/\/www.slideshare.net\/haunanipao\/what-is-user-experience <\/p>\n\n\n\n

2. User Experience & Design \u00a0 http:\/\/www.slideshare.net\/priiti\/presentation1-5087292 <\/p>\n\n\n\n

3. David Kelley on human-centered design http:\/\/www.ted.com\/talks\/lang\/eng\/david_kelley_on_human_centered_design.html <\/p>\n\n\n\n

4. Introduction to User Experience and Experience Design http:\/\/www.youtube.com\/watch?v=lEvhxJKTQK8 \u00a0 \u00a0 \u00a0 \u00a0 <\/p>\n\n\n\n

<\/div>\n\n\n\n

About Author \u00a0 <\/p>\n\n\n\n

Gamania UI Designer Center\/ Chase \u00a0 <\/p>\n\n\n\n

Adopting a User-Center Design approach, the Center seeks to improve upon Group initiated projects to promote Gamania self-produced products and give the players the best user experience.\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"

What is User Experience?\u00a0 \u00a0 We often here friends sayin […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1979],"tags":[2774],"class_list":["post-10536","post","type-post","status-publish","format-standard","hentry","category-2-columns_en","category-2-1-columns_on_ux_en","tag-mz_vol_37_en"],"acf":[],"yoast_head":"\r\nThe \u201cIt\u201d Field in Design: User Experience - \u6a58\u4eba\u8a8c G!VOICE<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/brand.gamania.com\/gvoice\/en\/10536\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The \u201cIt\u201d Field in Design: User Experience - 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