{"id":10538,"date":"2014-08-01T00:00:00","date_gmt":"2014-07-31T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10538\/"},"modified":"2020-08-27T15:57:18","modified_gmt":"2020-08-27T07:57:18","slug":"alessis-designer-water-boiler-a-beautiful-day-starts-with-bird-whistle","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10538\/","title":{"rendered":"Alessi\u2019s Designer Water Boiler: A Beautiful Day Starts with Bird Whistle"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/08\/VOL.-37-COL_BRAND-1-1.jpg\" alt=\"\" class=\"wp-image-34775\" width=\"720\"\/><\/figure>\n\n\n\n<p> Design critic, Donald Norman once said, \u201cA product that has good functions is important; a product that is easy to learn and use is also important. However, what\u2019s more important is that the product has to make people feel a sense of pleasure.\u201d The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that. \u00a0 <\/p>\n\n\n\n<p>Alessi\u2019s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, \u201clook for fun stuff in life.\u201d \u00a0This water boiler with bird whistle design precisely embodies this charming element. Architect Michael Graves successfully incorporated his own design language into the water boiler of retro shape. More impressively, he proposed this delightful idea to create something practical yet also enjoyable for people\u2019s daily routine.\u00a0 \u00a0 <\/p>\n\n\n\n<p class=\"has-normal-font-size\">How so? Well, apparently, the boiler\u2019s most ingenious design is its bird whistle on the mouth of the boiler. Without it, you could still appreciate the beautiful line and rivet design around the side, but it would be merely a beautiful and practical water boiler. Added with the symbolic design of the bird whistle, the whole thing becomes different. It makes the life more fun and enjoyable. Imagine when you wake up in the morning to make some breakfast, when the boiler\u2019s heated, you could hear the sound of the bird loud and clear. Then you pour a cup of high grade Ceylon tea for yourself or your loved one and welcome the beginning of a brand new day. This is such a charming picture to imagine! The whistle of the bird suggests the a lovely and fresh morning.\u00a0 \u00a0 <\/p>\n\n\n\n<p class=\"has-normal-font-size\">According to the April issue of Monocle, this classic water boiler has been sold over 1,435,000 pieces since its production in 1985, thus becoming the most successful product of Alessi. I think the only reasonable explanation is that, perhaps like Norman said, \u201cA design that makes you happy is the best design\u201d and subsequently a \u201csellable\u201d design.\u00a0 <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/08\/VOL.-37-COL_BRAND-1-2.jpg\" alt=\"\" class=\"wp-image-34774\" width=\"720\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"> \u25b2Without the bird whistle at the mouth of the boiler, Michael Grave\u2019s design would be at best a beautiful design piece that does not leave people with much imagination.\u00a0 \u00a0 \u00a0 <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>About Author <\/p>\n\n\n\n<p>gamaniabrandcenter \u00a0 <\/p>\n\n\n\n<p style=\"font-size:14px\">A blog jointly written by members of Gamania brand center provides insights and observation about brand, marketing and design by designers, project drafters, musicians, exhibition planners, creative minds and aliens\u2026 \u00a0 Blog:gamaniabrandcenter.blogspot.com <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design critic, Donald Norman once said, \u201cA product that [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1973],"tags":[2616],"class_list":["post-10538","post","type-post","status-publish","format-standard","hentry","category-2-columns_en","category-2-3-columns_on_branding_en","tag-donald-norman-michael-graves-alessi-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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