{"id":10594,"date":"2017-04-01T00:00:00","date_gmt":"2017-03-31T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10594\/"},"modified":"2020-06-03T17:21:27","modified_gmt":"2020-06-03T09:21:27","slug":"sensational-appeal-to-the-younger-generation","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/","title":{"rendered":"Sensational Appeal to the Younger Generation"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">Brand communication can be used to pack new products as well as to enhance the brand image. Recently, more and more issues concerning the elderly have been discussed vividly. Many advertisements use grannies as the leading roles, exploring the cross-generational communication. In addition to arousing the empathy among different generations, it also continues to transform consumers\u2019 cognition of brand, motivating their brand identification.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Among the advertisements in 2017 Super Trophy, Audi appeals differently from other automobile manufacturers, which tend to focus on engines, speed, car body design, interior design, and more. Audi\u2019s ad proposes the issues of gender equality, approaching the story from the perspective of the family. A father sees the inequality judgment in a competition, attracting the society\u2019s attention to this issue.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">To deal with incorporate contemporary issues, brands have to integrate the right elements. A close symbiosis with filming techniques and advertising presentation is also required. If these elements are missing, even a full movie is just casting pearls before swine.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1. VOLVO-Alice\u2019s Wedding<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">We still remember Volvo\u2019s ad a couple of years ago. After Eddie Yu-yen Peng completed the words, \u201cVolvo is not my style. But I love it.\u201d &nbsp;The new interpretation of Volvo constituted great effects. Suddenly Volvo had become a hot automobile in the market. And we could see more and more of them on the road.&nbsp; <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"\/gvoice\/wp-content\/uploads\/gvoice\/db\/editor\/VOL.77-Column-%E5%93%81%E7%89%8C%E8%A7%80%E5%AF%9F-1-1.png\" alt=\"\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size\">In the past, the look of Volvo was always associated with negative impressions, such as old-fashioned, investment from China, and more. This ad of S90 choose not to use the urban style as the tone. Instead it employs dementia as the theme, packing it in an innovative manner \u2013 legacy of the generation. It touches many people\u2019s heart. The intellectual and fresh image of Janine Chang, the endorser, multiplies the ad\u2019s effects, rendering this micro-film more appealing. &nbsp; <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/db\/editor\/VOL.77-Column-%E5%93%81%E7%89%8C%E8%A7%80%E5%AF%9F-1-2.PNG\" alt=\"\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size\">The neat arrangement in this micro film allows the images of two cars 240 and S90 appear in turn. In the past, the father picked up his daughter when she was small. When he grows old, his adult daughter holds his hand. Although his memory fades, breaking people\u2019s hearts, love continues. Like the brand of Volvo, classics persist.&nbsp; <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"\/gvoice\/wp-content\/uploads\/gvoice\/db\/editor\/VOL.77-Column-%E5%93%81%E7%89%8C%E8%A7%80%E5%AF%9F-1-3.png\" alt=\"\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2. Toyota \u2013 Two Dads<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">Starting from the year before, Toyota called for many stories, and made micro films with the award-winning ones. In 2016, it released the micro film \u2013 \u201cTwo Dads\u201d that was adapted from the work \u201cA Family\u2019s Calendar\u201d selected from the entries of \u201cGreat Toyota Story Tellers\u201d. It mainly discusses the issue of cross-generation communication, communicating the issue Toyota had been attempting to present \u2013 love and a warm image, with 3 million viewing. This micro film was successful in creating red-hot discussions.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">It develops from the names on the calendar bringing out the theme of two dads and its further development. There aren\u2019t too many products in the film. Nor is there any logo. Instead, it starts from driving from home to find grandad. Later, the picture of going out in three appear. The sub-consciousness is stacked with emotions \u2013 the car and intimacy blend in perfectly. &nbsp; <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"\/gvoice\/wp-content\/uploads\/gvoice\/db\/editor\/VOL.77-Column-%E5%93%81%E7%89%8C%E8%A7%80%E5%AF%9F-1-4.png\" alt=\"\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size\">In the end, the slogan \u201cLove, although he can\u2019t recognize, but he remembers\u201d. It is similar with the few other earlier movies \u2013 it appeals with love, presenting the needs for a family to own a car. It also creates the beautiful imagination of a perfect family.&nbsp; <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"\/gvoice\/wp-content\/uploads\/gvoice\/db\/editor\/VOL.77-Column-%E5%93%81%E7%89%8C%E8%A7%80%E5%AF%9F-1-5.png\" alt=\"\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-color has-very-light-gray-color\"><br><br><br><br>Sources:&nbsp; <br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=EFeO36x8qSA\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=EFeO36x8qSA<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=wD2CRvXXWQY\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=wD2CRvXXWQY<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand communication can be used to pack new products as [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1973],"tags":[1079],"class_list":["post-10594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-columns_en","category-2-3-columns_on_branding_en","tag-mz_vol_77_en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Sensational Appeal to the Younger Generation - \u6a58\u4eba\u8a8c G!VOICE<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Sensational Appeal to the Younger Generation - \u6a58\u4eba\u8a8c G!VOICE\" \/>\r\n<meta property=\"og:description\" content=\"Brand communication can be used to pack new products as [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/\" \/>\r\n<meta property=\"og:site_name\" content=\"\u6a58\u4eba\u8a8c G!VOICE\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-03-31T16:00:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-06-03T09:21:27+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"726\" \/>\r\n\t<meta property=\"og:image:height\" content=\"399\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"admin_CAL\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_CAL\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\u9418\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/\"},\"author\":{\"name\":\"admin_CAL\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/person\/4685ff8d01aee7a0b2ad40de8ef1d405\"},\"headline\":\"Sensational Appeal to the Younger Generation\",\"datePublished\":\"2017-03-31T16:00:00+00:00\",\"dateModified\":\"2020-06-03T09:21:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/\"},\"wordCount\":586,\"publisher\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#organization\"},\"image\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png\",\"keywords\":[\"VOL. 77\"],\"articleSection\":[\"Columns\",\"On Branding\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/\",\"url\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/\",\"name\":\"Sensational Appeal to the Younger Generation - \u6a58\u4eba\u8a8c G!VOICE\",\"isPartOf\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png\",\"datePublished\":\"2017-03-31T16:00:00+00:00\",\"dateModified\":\"2020-06-03T09:21:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#primaryimage\",\"url\":\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png\",\"contentUrl\":\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png\",\"width\":726,\"height\":399},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u7576\u671f\u7e3d\u89bd\",\"item\":\"https:\/\/brand.gamania.com\/gvoice\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sensational Appeal to the Younger Generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#website\",\"url\":\"https:\/\/brand.gamania.com\/gvoice\/\",\"name\":\"\u6a58\u4eba\u8a8c G!VOICE\",\"description\":\"Read it, Know it, Love it!\",\"publisher\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brand.gamania.com\/gvoice\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#organization\",\"name\":\"\u6a58\u4eba\u8a8c G!VOICE\",\"url\":\"https:\/\/brand.gamania.com\/gvoice\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/03\/logo.png\",\"contentUrl\":\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/03\/logo.png\",\"width\":320,\"height\":93,\"caption\":\"\u6a58\u4eba\u8a8c G!VOICE\"},\"image\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/person\/4685ff8d01aee7a0b2ad40de8ef1d405\",\"name\":\"admin_CAL\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7395194d29138c710a5385102f95c8753874965e1e1b2c83e40c9c1cfe361c9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7395194d29138c710a5385102f95c8753874965e1e1b2c83e40c9c1cfe361c9d?s=96&d=mm&r=g\",\"caption\":\"admin_CAL\"},\"url\":\"https:\/\/brand.gamania.com\/gvoice\/author\/calvin\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sensational Appeal to the Younger Generation - \u6a58\u4eba\u8a8c G!VOICE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/","og_locale":"zh_TW","og_type":"article","og_title":"Sensational Appeal to the Younger Generation - \u6a58\u4eba\u8a8c G!VOICE","og_description":"Brand communication can be used to pack new products as [&hellip;]","og_url":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/","og_site_name":"\u6a58\u4eba\u8a8c G!VOICE","article_published_time":"2017-03-31T16:00:00+00:00","article_modified_time":"2020-06-03T09:21:27+00:00","og_image":[{"width":726,"height":399,"url":"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png","type":"image\/png"}],"author":"admin_CAL","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"admin_CAL","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"3 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#article","isPartOf":{"@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/"},"author":{"name":"admin_CAL","@id":"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/person\/4685ff8d01aee7a0b2ad40de8ef1d405"},"headline":"Sensational Appeal to the Younger Generation","datePublished":"2017-03-31T16:00:00+00:00","dateModified":"2020-06-03T09:21:27+00:00","mainEntityOfPage":{"@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/"},"wordCount":586,"publisher":{"@id":"https:\/\/brand.gamania.com\/gvoice\/#organization"},"image":{"@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#primaryimage"},"thumbnailUrl":"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png","keywords":["VOL. 77"],"articleSection":["Columns","On Branding"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/","url":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/","name":"Sensational Appeal to the Younger Generation - \u6a58\u4eba\u8a8c G!VOICE","isPartOf":{"@id":"https:\/\/brand.gamania.com\/gvoice\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#primaryimage"},"image":{"@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#primaryimage"},"thumbnailUrl":"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png","datePublished":"2017-03-31T16:00:00+00:00","dateModified":"2020-06-03T09:21:27+00:00","breadcrumb":{"@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brand.gamania.com\/gvoice\/en\/10594\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#primaryimage","url":"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png","contentUrl":"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2017\/04\/VOL.77-Column-\u54c1\u724c\u89c0\u5bdf-1-1.png","width":726,"height":399},{"@type":"BreadcrumbList","@id":"https:\/\/brand.gamania.com\/gvoice\/en\/10594\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u7576\u671f\u7e3d\u89bd","item":"https:\/\/brand.gamania.com\/gvoice\/"},{"@type":"ListItem","position":2,"name":"Sensational Appeal to the Younger Generation"}]},{"@type":"WebSite","@id":"https:\/\/brand.gamania.com\/gvoice\/#website","url":"https:\/\/brand.gamania.com\/gvoice\/","name":"\u6a58\u4eba\u8a8c G!VOICE","description":"Read it, Know it, Love it!","publisher":{"@id":"https:\/\/brand.gamania.com\/gvoice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brand.gamania.com\/gvoice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Organization","@id":"https:\/\/brand.gamania.com\/gvoice\/#organization","name":"\u6a58\u4eba\u8a8c G!VOICE","url":"https:\/\/brand.gamania.com\/gvoice\/","logo":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/logo\/image\/","url":"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/03\/logo.png","contentUrl":"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/03\/logo.png","width":320,"height":93,"caption":"\u6a58\u4eba\u8a8c G!VOICE"},"image":{"@id":"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/person\/4685ff8d01aee7a0b2ad40de8ef1d405","name":"admin_CAL","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7395194d29138c710a5385102f95c8753874965e1e1b2c83e40c9c1cfe361c9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7395194d29138c710a5385102f95c8753874965e1e1b2c83e40c9c1cfe361c9d?s=96&d=mm&r=g","caption":"admin_CAL"},"url":"https:\/\/brand.gamania.com\/gvoice\/author\/calvin\/"}]}},"_links":{"self":[{"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/posts\/10594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/comments?post=10594"}],"version-history":[{"count":4,"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/posts\/10594\/revisions"}],"predecessor-version":[{"id":30586,"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/posts\/10594\/revisions\/30586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/media\/30585"}],"wp:attachment":[{"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/media?parent=10594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/categories?post=10594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand.gamania.com\/gvoice\/wp-json\/wp\/v2\/tags?post=10594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}