{"id":10626,"date":"2019-06-28T00:00:00","date_gmt":"2019-06-27T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10626\/"},"modified":"2020-05-20T17:14:35","modified_gmt":"2020-05-20T09:14:35","slug":"a-must-learn-move-for-april-fools-day-as-an-good-opportunity-to-play-tricks-and-to-promote-new-products","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10626\/","title":{"rendered":"A Must-Learn Move for April Fool\u2019s Day: As an Good Opportunity to Play Tricks and to Promote New Products"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/db\/editor\/VOL.86\/VOL.86-%E8%A1%8C%E9%8A%B7-1-1.png\" alt=\"\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size\">We all know that April Fool\u2019s day is a great opportunity for brands to pull off some \u201centertainment\u201d.&nbsp; On this day, customers tend to just laugh at the silly or goofy things done or tricks pulled off by the suppliers after they find out the truth. However, to imagine that if a brand seriously launched an unbelievable product on April Fool\u2019s day, and it wasn\u2019t meant to be a joke, what would you think?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Burger King\u2019s Whopper Goes Meatless!?<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">What if someone told you that Burger King\u2019s Whopper doesn\u2019t really a beef-contained burger but a vegetarian burger, and you are considered to fail about the truth, wouldn\u2019t you think it\u2019s just some kind of April Fool\u2019s day joke?<\/p>\n\n\n\n<p class=\"has-normal-font-size\">We\u2019re talking about Burger King\u2019s new product: they go all out to launch the meatless burger, the Impossible Whopper, on April Fool\u2019s day without hesitation. Not only the self-proclaimed die-hard fans of Burger King\u2019s who visit everyday couldn\u2019t notice the difference, but also refused to believe that the \u201cbeef\u201d in the new Whopper was not a real meat but a 100% plant-based compound. (See video below). Their reactions were the best promotion to the product!<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/N9FED3jkNTo\" width=\"720\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">Burger King declared, \u201cThis is not a joke. It\u2019s all real.\u201d (However, Burger King doesn\u2019t necessarily have a good record in this regards. Making a joke has already been part of its brand image. XD)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>The Plant-based Substitute Meat<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">This has been a collaboration between Burger King and \u201cImpossible Foods\u201d, which is a company known for its plant-based vegetarian meat and dairy products. The new Whopper is identical to the old version, except that the meat is vegetarian (Let\u2019s just use \u201csubstitute meat\u201d to represent it here).<\/p>\n\n\n\n<p class=\"has-normal-font-size\">According to a report by the New York Times, the new Whopper would first be launched in the 59 branches in Saint Louis, US. If it was well-received, Burger King planned to sell it all across the US. Not only does this new burger have no beef, it even costs 1 US dollar more. Guess what the market reaction has been? According to a report by CNBC, these 59 branches saw an increase of customer flows by 18.5% compared to other branches, a 1.75% decrease! In mid-May Burger King announced it would begin a trial sale in three more cities. It is scheduled that customers will be able to buy the Impossible Whopper in all 7200 Burger Kings in the US by the end of year.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Whether Eating a Real Meat or not is a Choice<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">This type of products targets vegetarians who don\u2019t consume meat out of specific reasons: they find meat production inefficient and environmental unfriendly, not to mention that this is a gospel for them. In the past, to get meat, we required large patches of lands to plant foods for feeding animals. We feed the animals for quite a while until they grow big enough to eat their meat. This is not only a slow and inefficient process, but also a burden to the earth; in addition, killing animals just to satisfy human\u2019s appetite is immoral&#8230; These reasons above led to the advent of substitute meat consisting of plants that is mimic to real meat. The plant-based ingredients are added water and reconstituted according to animal meat\u2019s structure (amino acids, fats, minerals, vitamins), creating the so called \u201cmeat\u201d that we know. The vegetarian meat not only doesn\u2019t have the drawbacks of traditional meat, but&nbsp; even have the same nutritional values as them. Even I, a meat eater, am keen to try it!&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/db\/editor\/VOL.86\/VOL.86-%E8%A1%8C%E9%8A%B7-1-2.jpg\" alt=\"\" width=\"500\" height=\"500\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\u25b2The substitute meat is found in Taiwan now. \u300aV Burger\u300b@ Breeze<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Seriously launching \u201creal\u201d products that seem unbelievable on April Fool\u2019s would sure stir up discussions, comparisons and unboxing on social media. If you search the key words \u201cimpossible whopper taste\u201d, you will see a loads of positive reviews. The foodies either couldn\u2019t tell that the burger meat was a substitute or thought that it tasted very similar to the real meat. In any case, most reviews say it\u2019s \u201creally worth trying\u201d. So, how popular has the service become? To answer this question, let\u2019s look at one other substitute meat company, \u201cBeyond Meat\u201d. It became listed recently (June, 2019) and its share price has risen by 600%. The number speaks for itself.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Burger King was clever for choosing to release this incredible new product on April Fool\u2019s day. The ambiguity between truth and lies has pushed the popularity to another level. Unbelievable!<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Told you, there\u2019s more to do on April Fool\u2019s than playing tricks. If you have brand image awareness, the marketing campaign you do will not only \u201centertain people\u201d but also promote new products!<\/p>\n\n\n\n<p class=\"has-normal-font-size\">You\u2019ve got to learn this move.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that April Fool\u2019s day is a great opportunit [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1976],"tags":[1147],"class_list":["post-10626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-columns_en","category-2-2-columns_on_market_trend_en","tag-mz_vol_86_en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>A Must-Learn Move for April Fool\u2019s Day: As an Good Opportunity to Play Tricks and to Promote New Products - 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