{"id":10628,"date":"2019-10-02T00:00:00","date_gmt":"2019-10-01T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/10628\/"},"modified":"2020-05-20T15:32:20","modified_gmt":"2020-05-20T07:32:20","slug":"the-secret-trick-in-the-advertising-industry","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/10628\/","title":{"rendered":"The Secret Trick in the Advertising Industry"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/db\/editor\/VOL.86\/VOL.86-%E6%A9%98%E6%8E%A8%E8%96%A6-1-1.jpg\" alt=\"\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\u25b2 The close-out report of Cannes Creative Lions 2018<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Today, I would like to recommend a book, a book that is a shared secret in the advertising industry &#8211; &#8220;The close-out report of Cannes Creative Lions 2018&#8221;.\u00a0 <\/p>\n\n\n\n<p class=\"has-normal-font-size\">It is written by Jacqueline Lai, also known as Xiaoyu, the Taiwanese official representative at the Cannes Lions Festival, and the curator of the Taiwan Creativity Week, too.&nbsp; <\/p>\n\n\n\n<p class=\"has-normal-font-size\">Cannes Lions has always been the Oscars of advertising industries around the world. It is held in June each year in Cannes, France, where the world&#8217;s most outstanding advertisement creations are presented. In addition to technology and innovation, it also aims to commemorate creativity that truly benefits human life.&nbsp; &nbsp; <\/p>\n\n\n\n<p class=\"has-normal-font-size\">The analysis of festival&#8217;s award-winning advertisements are all written in English and scattered around the corners of Internet. Jacqueline devoted herself to finding all the pieces and organizing them into a book so that every creative worker can read all the excellent cases examples and creative ideas with Chinese. There are 352 pages of great content in this year&#8217;s version. Unfortunately, the book is not released to book stores this year. Those who are eager to read the amazing collection will have to use any means you could imagine, for instance: ask Google. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25b2 The close-out report of Cannes Creative Lions 2018 To [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1982],"tags":[1147],"class_list":["post-10628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-columns_en","category-2-4-columns_recommendation_en","tag-mz_vol_86_en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>The Secret Trick in the Advertising Industry - \u6a58\u4eba\u8a8c G!VOICE<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/brand.gamania.com\/gvoice\/en\/10628\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The Secret Trick in the Advertising Industry - 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