{"id":31415,"date":"2020-06-23T17:48:24","date_gmt":"2020-06-23T09:48:24","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/?p=31415"},"modified":"2020-09-11T18:15:59","modified_gmt":"2020-09-11T10:15:59","slug":"%e4%bb%a5%e3%80%8c%e4%bd%bf%e7%94%a8%e8%80%85%e3%80%8d%e7%82%ba%e4%b8%ad%e5%bf%83%e7%9a%84%e8%a8%ad%e8%a8%88%e6%80%9d%e8%80%835%e6%ad%a5%e9%a9%9f","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/31415\/","title":{"rendered":"\u4ee5\u300c\u4f7f\u7528\u8005\u300d\u70ba\u4e2d\u5fc3\u7684\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/06\/VOL.90-ux-1-1.jpeg\" alt=\"\" class=\"wp-image-31416\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\u25b2\u540c\u7406(Emphathize)\u2192\u5b9a\u7fa9(Define)\u2192\u767c\u60f3(Ideate)\u2192\u539f\u578b(Prototype)\u2192\u6e2c\u8a66(Test)<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u8a2d\u8a08\u601d\u8003\u662f\u4e00\u500b\u300c\u4ee5\u4f7f\u7528\u8005\u70ba\u4e2d\u5fc3\u300d\u7684\u65b9\u6cd5\uff0c\u900f\u904e\u5f9e\u4eba\u7684\u9700\u6c42\u51fa\u767c\uff0c\u4f86\u5275\u9020\u66f4\u591a\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u672c\u65b9\u6cd5\u7684\u5275\u59cb\u8005\u70ba\u7f8e\u570b\u77e5\u540d\u8a2d\u8a08\u516c\u53f8IDEO\u5275\u8fa6\u4eba\u2014David Kelley\uff0c\u5728\u64d4\u4efb\u53f2\u4e39\u4f5b\u5927\u5b78\u8a2d\u8a08\u5b78\u9662\u9662\u9577\u6642\uff0c\u628a\u904e\u53bb\u5f9e\u8a2d\u8a08\u89d2\u5ea6\u601d\u8003\u89e3\u6c7a\u554f\u984c\u7684\u7d93\u9a57\uff0c\u8403\u53d6\u6210\u4e00\u9580\u78a9\u58eb\u5b78\u7a0b\uff0c\u5efa\u7acb\u8d77\u300c\u8a2d\u8a08\u601d\u8003\u300d\u7684\u5b78\u8853\u5730\u4f4d\u3002<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u800c IDEO \u7684\u57f7\u884c\u9577 Tim Brown \u4e5f\u66fe\u5728\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u63d0\u51fa\u6700\u521d\u8877\u7684\u5b9a\u7fa9\uff1a\uff62\u8a2d\u8a08\u601d\u8003\u662f\u4ee5\u4eba\u70ba\u672c\u7684\u8a2d\u8a08\u7cbe\u795e\u8207\u65b9\u6cd5\uff0c\u8003\u616e\u4eba\u7684\u9700\u6c42\u3001\u884c\u70ba\uff0c\u4e5f\u8003\u91cf\u79d1\u6280\u6216\u5546\u696d\u7684\u53ef\u884c\u6027\u3002\uff63<\/p>\n\n\n\n<figure class=\"wp-block-embed-ted aligncenter wp-block-embed is-type-video is-provider-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tim Brown: Designers -- think big!\" src=\"https:\/\/embed.ted.com\/talks\/tim_brown_designers_think_big\" width=\"800\" height=\"451\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\u25b2Tim   Brown\u57282009\u5e74\u7684TED talk , \u547c\u7c72\u8a2d\u8a08\u5e2b\u5011\u61c9\u8f49\u79fb\u5230\u5340\u57df\u6027\u3001\u5408\u4f5c\u6027\u3001\u53c3\u8207\u6027\u7684\u300c\u8a2d\u8a08\u601d\u8003\u300d\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u300c\u8a2d\u8a08\u601d\u8003\u300d\u7a76\u7adf\u61c9\u8a72\u5982\u4f55\u9032\u884c\u5462?<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">\u300c\u8a2d\u8a08\u601d\u8003\u300d\u7e3d\u5171\u67095\u500b\u6b65\u9a5f\uff0c\u5206\u5225\u662f&nbsp;\u540c\u7406(Emphathize)\u2192\u5b9a\u7fa9(Define)\u2192\u767c\u60f3(Ideate)\u2192\u539f\u578b(Prototype)\u2192\u6e2c\u8a66(Test)\uff0c\u900f\u904e\u90195\u500b\u6b65\u9a5f\u7684\u8a2d\u8a08\u6d41\u7a0b\uff0c\u4e0d\u65b7\u7684\u53cd\u8986\u6e2c\u8a66\u8207\u56de\u982d\u4fee\u6539\u5f8c\uff0c\u6211\u5011\u5c07\u53ef\u4ee5\u66f4\u6709\u6548\u7387\u7684\u8a2d\u8a08\u51fa\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u9700\u6c42\u7684\u7522\u54c1\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1.\u540c\u7406(Emphathize)<br>   \u767c\u63ee\u540c\u7406\u5fc3\uff0c\u7ad9\u5728\u4f7f\u7528\u8005\u7684\u89d2\u5ea6\u601d\u8003<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">\u85c9\u7531\u89c0\u5bdf(Observe)\u3001\u63a5\u89f8(Engage)\u3001\u770b\u8207\u8046\u807d(Watch   and Listen)\u7684\u65b9\u5f0f\uff0c\u4ed4\u7d30\u89c0\u5bdf\u4f7f\u7528\u8005\u751f\u6d3b\u4e2d\u7684\u884c\u70ba\u8207\u80a2\u9ad4\u8a9e\u8a00\uff0c\u4e26\u78ba\u5be6\u8a18\u9304\u4f7f\u7528\u8005\u7684\u9ad4\u9a57\u6216\u60c5\u7dd2\u611f\u53d7\uff0c\u4e26\u4e14\u591a\u8a62\u554f\u300c\u70ba\u4ec0\u9ebc?\u300d\u4f86\u627e\u51fa\u4f7f\u7528\u8005\u7684\u771f\u5be6\u9700\u6c42\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/06\/VOL.90-ux-1-2.jpeg\" alt=\"\" class=\"wp-image-31418\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\u25b2\u8a2a\u8ac7\u6642\uff0c\u591a\u8a62\u554f\u300c\u70ba\u4ec0\u9ebc?\u300d\u4f86\u627e\u51fa\u4f7f\u7528\u8005\u7684\u771f\u5be6\u9700\u6c42\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2.\u5b9a\u7fa9(Define)<br>   \u6e05\u695a\u5b9a\u7fa9\u95dc\u9375\u554f\u984c\u9ede<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">\u5c07\u4e0a\u500b\u968e\u6bb5\u8490\u96c6\u5230\u7684\u8cc7\u6599\u9032\u884c\u5206\u985e\u6536\u6582\u4e4b\u5f8c\uff0c\u5f9e\u4e2d\u6316\u6398\u51fa\u4f7f\u7528\u8005\u7684\u5be6\u969b\u9700\u6c42\u8207\u6d1e\u898b\uff0c\u627e\u51fa\u4f7f\u7528\u8005\u7684\u300c\u75db\u9ede\u300d\uff0c\u4e26\u4f7f\u7528\u7c21\u77ed\u7684\u4e00\u53e5\u8a71\u4f86\u53bb\u5b9a\u7fa9\u4f7f\u7528\u8005\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u5728\u9019\u500b\u6d41\u7a0b\u53ef\u4ee5\u5229\u7528\u300c\u8a2d\u8a08\u89c0\u9ede\u586b\u7a7a(Point-of-View madlib)\u300d\u65b9\u6cd5\uff0c\u4f86\u5c07\u540c\u7406\u968e\u6bb5\u6240\u5f97\u5230\u7684\u8cc7\u8a0a\u505a\u6574\u5408\uff0c\u4e26\u8f49\u63db\u6210\u554f\u984c\u63cf\u8ff0\u3002<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u8a2d\u8a08\u89c0\u9ede\u586b\u7a7a\u7684\u5167\u5bb9\uff1a\u4f7f\u7528\u8005\u662f\u4ec0\u9ebc\u6a23\u7684\u4eba\u3001\u4f7f\u7528\u8005\u6709\u4ec0\u9ebc\u9700\u6c42\uff0c\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u4f7f\u7528\u8005\u6703\u6709\u9019\u6a23\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/06\/VOL.90-ux-1-3.jpeg\" alt=\"\" class=\"wp-image-31419\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\u25b2\u53ef\u4ee5\u7c21\u55ae\u7684\u7d00\u9304\u4f7f\u7528\u8005\u7684\u57fa\u672c\u8cc7\u6599\uff0c\u4e26\u8cbc\u4e0a\u4f7f\u7528\u8005\u6240\u5e0c\u671b\u7684\/\u5bb3\u6015\u7684\u4e8b\u60c5<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3.\u767c\u60f3(Ideate)<br>    \u8166\u529b\u6fc0\u76ea\uff0c\u5feb\u901f\u767c\u60f3\u89e3\u6c7a\u65b9\u6848<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">\u5728\u9019\u500b\u968e\u6bb5\u53ef\u4ee5\u5929\u99ac\u884c\u7a7a\u3001\u76e1\u60c5\u4e1f\u51fa\u6240\u6709\u60f3\u5230\u7684\u9ede\u5b50\uff0c\u5148\u4e0d\u7528\u601d\u8003\u53ef\u884c\u6027\u6216\u80fd\u5426\u9054\u5230\u76ee\u6a19\uff0c\u91cd\u9ede\u5728\u65bc\u76e1\u91cf\u53bb\u63a2\u7d22\u4e0d\u540c\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u9019\u500b\u968e\u6bb5\u4e5f\u5efa\u8b70\u5229\u7528\u4fbf\u5229\u8cbc\u6216\u767d\u677f\uff0c\u5c07\u6bcf\u500b\u4eba\u6240\u6709\u60f3\u5230\u7684\u9ede\u5b50\u90fd\u8cbc\u5728\u7246\u4e0a\u3002\u9019\u6a23\u53ef\u4ee5\u65b9\u4fbf\u5927\u5bb6\u700f\u89bd\uff0c\u4e5f\u80fd\u9806\u5229\u7684\u9032\u884c\u5f8c\u9762\u968e\u6bb5\u7684\u6295\u7968\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/06\/VOL.90-ux-1-4.jpeg\" alt=\"\" class=\"wp-image-31420\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size\">\u8981\u6ce8\u610f\u7684\u662f\u5343\u842c\u4e0d\u53ef\u4ee5\u5c0d\u5176\u4ed6\u5718\u968a\u6210\u54e1\u6240\u63d0\u51fa\u7684\u9ede\u5b50\u9032\u884c\u6279\u5224\uff0c\u6bcf\u500b\u4eba\u5728\u7576\u4e0b\u6240\u63d0\u51fa\u7684\u767c\u60f3\u5fc5\u5b9a\u6703\u6709\u4ed6\u672c\u8eab\u7684\u7406\u7531\uff0c\u800c\u5e36\u6709\u904e\u591a\u500b\u4eba\u4e3b\u7fa9\u8272\u5f69\u7684\u6279\u5224\u53ea\u6703\u5f71\u97ff\u5927\u5bb6\u53c3\u8207\u8a0e\u8ad6\u7684\u7a4d\u6975\u6027\u8207\u6d3b\u8e8d\u6027\u3002<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u767c\u60f3\u5b8c\u7562\u5f8c\uff0c\u53ef\u4ee5\u5229\u7528\u5c0f\u5713\u9ede\u8cbc\u7d19\u63d0\u4f9b\u7d66\u5718\u968a\u6210\u54e1\u9032\u884c\u6295\u7968\uff0c\u9078\u51fa\u9ede\u9ede\u6578\u6700\u9ad8\u76842\uff5e3\u500b\u65b9\u6848\u88fd\u4f5c\u539f\u578b\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4.\u539f\u578b(Prototype)<br>    \u88fd\u4f5c\u539f\u578b\uff0c\u6a21\u64ec\u6d41\u7a0b<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">\u70ba\u4e86\u9806\u5229\u7684\u5c07\u8166\u4e2d\u7684\u60f3\u6cd5\u300c\u5177\u9ad4\u5316\u300d\uff0c\u9019\u908a\u7684\u539f\u578b\u76e1\u53ef\u80fd\u4ee5\u6700\u300c\u5feb\u901f\u3001\u4fbf\u5b9c\u300d\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u4e0d\u65b7\u5730\u6839\u64da\u5718\u968a\u6210\u54e1\u6216\u6e2c\u8a66\u4eba\u54e1\u7684\u56de\u994b\u4f5c\u4fee\u6b63\u3002<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u800c\u7528\u6700\u4f4e\u7684\u6210\u672c\u6a21\u64ec\u60f3\u6cd5\uff0c\u53ef\u4ee5\u6700\u5c0f\u5316\u5931\u6557\u6240\u9700\u627f\u64d4\u7684\u6642\u9593\u548c\u91d1\u9322\uff0c\u4e5f\u53ef\u4ee5\u8b93\u5718\u968a\u5927\u81bd\u7684\u6e2c\u8a66\u4e0d\u540c\u7684\u60f3\u6cd5\u3002<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u539f\u578b\u901a\u5e38\u662f\u7531\u7c21\u7565\u7684\u8349\u5716\u5448\u73fe(\u6210\u672c\u4f4e\u4e14\u65b9\u4fbf\u8fc5\u901f\u4fee\u6b63)\uff0c\u7d93\u904e\u6e9d\u901a\u8a0e\u8ad6\u5f8c\u4e0d\u65b7\u4fee\u6b63\uff0c\u9032\u800c\u9054\u5230\u66f4\u5b8c\u7f8e\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/06\/VOL.90-ux-1-5.jpeg\" alt=\"\" class=\"wp-image-31421\" width=\"720\"\/><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>5.\u6e2c\u8a66(Test)<br>    \u900f\u904e\u6e2c\u8a66\uff0c\u78ba\u8a8d\u662f\u5426\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42<\/strong><\/h5>\n\n\n\n<p class=\"has-normal-font-size\">\u900f\u904e\u6e2c\u8a66\u53bb\u91cd\u65b0\u6aa2\u8996\u5718\u968a\u7684\u539f\u578b\u6216\u89e3\u6c7a\u65b9\u6848\uff0c\u662f\u5426\u771f\u6b63\u7684\u89e3\u6c7a\u4e86\u4f7f\u7528\u8005\u7684\u9700\u6c42\uff1f\u540c\u6642\u4e5f\u53ef\u5229\u7528\u9019\u968e\u6bb5\u7684\u53cd\u994b\uff0c\u4f86\u512a\u5316\u7522\u54c1\uff0c\u9032\u884c\u56de\u6eaf\u6b65\u9a5f\u7684\u8fed\u4ee3\u66f4\u65b0\u3002<\/p>\n\n\n\n<p 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