{"id":37794,"date":"2020-12-07T16:36:16","date_gmt":"2020-12-07T08:36:16","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/?p=37794"},"modified":"2020-12-07T16:38:08","modified_gmt":"2020-12-07T08:38:08","slug":"discussion-about-the-current-rise-of-brands-featuring-taiwan-style-design-sense-by-the-michelin-standard-hand-shaken-style-drink-evoking-common-people-memory","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/37794\/","title":{"rendered":"Discussion about the current rise of brands featuring Taiwan style design sense by the Michelin-standard hand-shaken-style drink evoking common people memory"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/09\/vol.-91_brand-1-1.jpg\" alt=\"\" width=\"720\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\"> \u25b2Hunny Tea and Chef Andr\u00e9 Chiang of \u201cRAW\u201d cross collaborate in a new-concept drink that purely embodies the Taiwan style from the inside out. <\/p>\n\n\n\n<p class=\"has-normal-font-size\">In recent years, it could be said that \u201cTaiwan style\u201d has become the hottest key word in the design world. \u201cI am proud of being a Taiwanese\u201d has long replaced \u201cthe grass is always greener on the other side\u201d and become the trendiest aesthetics.<\/p>\n\n\n\n<p>                                                                    <br>In 2018, designer Godkidlla stepped onto the stage to receive the Golden Melody Award for Best Design with a pair of blue-and-white slippers. His unruliness, his strong grass-root dress-up and works all seem to be announcing to the entire island: Taiwan style civilian culture is the latest trend. Compared to the minimalist style of the designer Aaron Nieh, who rose to prominence a few years earlier, we can also see an interesting shift of aesthetic taste in Taiwanese people.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/09\/vol.-91_brand-1-2-1.jpg\" alt=\"\" width=\"720\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\"> \u25b2The album design made by Godkidlla for the up-and-coming band \u201cSorry Youth\u201d uses the vigorous lines making you think of traditional prints to show Taiwan\u2019s mountain and sea sceneries. It has won multiple major awards, including the Golden Melody Award for Best Album Design and Golden Pin Design Award. <\/p>\n\n\n\n<p>The appeal of this Taiwan style trend is not just about \u201cvulgar\nbut powerful\u201d. When a design evokes the warm common people memory or the nostalgia\nfor traditional things, making us realize \u201chow wonderful the familiar and unremarkable\nthings are\u201d, therein lies a great power.<\/p>\n\n\n\n<p>Design is not merely art \u2013 it\u2019s also a part of the product.\nWhen Taiwan style designs are being incorporated into daily products and food and\npeople have a certain trust in the products that are \u201cMade in Taiwan\u201d, the \u201cTaiwan\nproducts\u201d market with the combination of local quality, local culture and local\ndesign has potential that cannot be ignored. It is also the focus that many brands\nshape themselves now.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Hand-shaken drinks upgraded from grocery-store drinks<\/strong><\/h5>\n\n\n\n<p>The drink to be launched at the end of September is a typical\ncase. The hand-shaken drink brand \u201cHUNNY TEA\u201d invited sought-after Michelin Chef\nAndr\u00e9 Chiang for a cross collaboration to reinterpret three common local drinks\nusing French cuisine techniques. The premium packaging and the eco-friendly reusable\nPET bottles aim to gain whole new experience for everyone in the similar hand-shaken\ndrink market.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p>Chef Andr\u00e9 Chiang\u2019s French restaurant \u201cRAW\u201d is known as the\nhardest-to-book restaurant in Taiwan. This restaurant, with the title of 2 Michelin\nstars, uses French cooking techniques to reinterpret local Taiwanese food. This\nis the first time the successful and popular Chef Andr\u00e9 Chiang crossover to tea\ndrink, making people newly expect the familiar hand-shaken drinks in lives. This\ncan be called the best presentation of the \u201cTaiwan quality\u201d.<\/p>\n\n\n\n<p>\u201cI have chosen 3 best-selling classic drinks from the 1960s to 1980s in Taiwan. As soon as Taiwanese people sip them, they will think of classic memory from growing up.\u201d From the clues given on the official video, we can find that the drinks are Yakult, guava juice and asparagus juice. These drinks are the memory of childhood &#8211; that can be bought with just a couple of coins at any roadside grocery stores. Also, Guava juice is often seen in Taiwanese weddings.<\/p>\n\n\n\n<p>The package for the three drinks is inspired by the colors and outlines. The greenish and reddish florescent colors are eye-catching but not tacky, which are wonderful presentation of the \u201cTaiwan style design sense\u201d. The reusable PET bottles quality is not only great but it is also environmentally friendly. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/09\/vol.-91_brand-1-3-1.jpg\" alt=\"\" width=\"720\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\"> \u25b2The clear and identifiable colors and outlines of three classic drinks are axiomatic of the origin of Taiwanese memory. <\/p>\n\n\n\n<p>\u201cHunny Tea\u2019s\u201d founder used to work in advertisement and is meticulous\nabout brand design. The brand is known for high-quality local food, such as the\nmilk part in all drinks. It uses Xiuguluan Milk, the so called the best milk in\nTaiwan, from JJ Farm in Hualien. The \u201csuper mango pomelo sago\u201d launched in this\nJune is an upgrade of a familiar traditional drink. The collaboration with Chef\nAndr\u00e9 Chiang has effectively reinforced the brand\u2019s image and enhanced media exposure.\nThe idea of \u201cUse local food to create a premium Taiwan taste\u201d has thus left a deep\nimpression on people\u2019s mind. <\/p>\n\n\n\n<p>\u201cTaiwan style\u201d is in vogue that cannot be ignored. To make people\nfeel a brand has a caring bond with local lands, to promote self-identity and to\nbring back and sublimate collective memories are believed to be lessons many brands\nare working on. In an age of globalization, finding our own unique voice is the\nkey to being seen by the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25b2Hunny Tea and Chef Andr\u00e9 Chiang of \u201cRAW\u201d cross collabo [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":37774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1973],"tags":[2890],"class_list":["post-37794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-columns_en","category-2-3-columns_on_branding_en","tag-mz_vol_91_en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Discussion about the current rise of brands featuring Taiwan style design sense by the Michelin-standard hand-shaken-style drink evoking common people memory - \u6a58\u4eba\u8a8c G!VOICE<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/brand.gamania.com\/gvoice\/en\/37794\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Discussion about the current rise of brands featuring Taiwan style design sense by the Michelin-standard hand-shaken-style drink evoking common people memory - 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