{"id":37798,"date":"2020-12-07T16:43:45","date_gmt":"2020-12-07T08:43:45","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/?p=37798"},"modified":"2020-12-07T16:43:48","modified_gmt":"2020-12-07T08:43:48","slug":"the-pinnacle-of-online-shopping-dogs-shopping-for-themselves-online","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/37798\/","title":{"rendered":"The Pinnacle of Online Shopping \u2014 Dogs Shopping for Themselves Online"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/09\/vol.-91_market-1-1.png\" alt=\"\" width=\"720\"\/><\/figure>\n\n\n\n<p>The saying \u201cTime is advancing\u201d doesn\u2019t only apply on humans, but on dogs as well. Don\u2019t you see videos on YouTube channels about how pet keepers show off their adorable pets who often have unexpected special talents. Nowadays, even dogs can shop online. It\u2019s not degrading anyone; it\u2019s an actual service from a website. <\/p>\n\n\n\n<p>\u300a<a href=\"https:\/\/www.petz.com.br\">Petz<\/a>\u300b, a Brazilian online shopping brand for pets, claims that \u201ctheir website allows dog to shop; more impressively, it can recognize dogs\u2019 preferences. Whatever the dogs like will be automatically added to cart.\u201d How about that? So magic, right? <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"> Facial Recognition for Humans Is Nothing; Facial Recognition for Dogs Is the Real Deal <\/h5>\n\n\n\n<p><a href=\"https:\/\/www.petz.com.br\/petcommerce\/\">Pet Commerce<\/a> utilizes the \u201ccanine facial recognition\u201d technology. Anyone who\u2019s ever had dogs knows that they actually do have facial expressions. You can tell whether they are happy, concentrated, nervous or scared from the motions of their ears, eyes, and mouth. By utilizing this principle, Petz cooperated with\u300a<a href=\"https:\/\/www.tudodecao.com.br\">Tudo De Cao<\/a>\u300b, a unit specialized in pet behavior training. They established a database of different expressions with \u201cears, mouth, tongue, head, and eyes\u201d, and finally got an overall rating in the dog\u2019s interest level on the product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/09\/vol.-91_market-1-2.png\" alt=\"\" width=\"720\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\"> \u25b2Canine facial recognition uses various breeds and facial expressions as criteria. <\/p>\n\n\n\n<p>This is how it works:<\/p>\n\n\n\n<p>1. First, turn on the sound on your computer and turn\nit up. <\/p>\n\n\n\n<p>2. Place your lovely dog right in front of the camera\non your computer; his\/her image will then appear on the upper right corner of\nthe screen.<\/p>\n\n\n\n<p>3. You don\u2019t need to grab hold of your pet\u2019s head.\nJust make sure he\/she feels relaxed and comfortable.<\/p>\n\n\n\n<p>4. The system will automatically detect the products\nwhich your dog has an interest, and add them to cart automatically.<\/p>\n\n\n\n<p>The system is divided into three categories \u2014 toys,\nballs, and bones. After selection, the video showing a series of products will\nbe playing on screen. The dog\u2019s attention will then be drawn by the pressing on\ntoys, the rustling of shaken food, or swung toys, etc. in the video. After a\nseries of swaying and swinging, once the system detects that \u201cyour dog has an\ninterest in this thing\u201d, it will be added to cart automatically. It is possible\nthat your dog tries to save you money by choosing nothing; this is when the\nsystem will kindly remind you \u2014 \u201cIt seems your dog isn\u2019t interested in any of\nthe products. Don\u2019t be sad. He\/she must be a little distracted. Find a quiet\nplace\/time, try again and good luck on the shopping.\u201d Therefore, the system\napparently won\u2019t force any purchase. It\u2019s not a trick, but an operating canine\nfacial recognition mechanism.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/09\/vol.-91_market-1-3.png\" alt=\"\" width=\"720\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\">\u25b2The video uses sounds and motions to draw doggies\u2019 attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2020\/09\/vol.-91_market-1-4.png\" alt=\"\" width=\"720\"\/><\/figure>\n\n\n\n<p style=\"font-size:14px\" class=\"has-text-align-center\"> \u25b2Your dog didn\u2019t buy anything? Maybe he\/she was trying to save you money. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Petz created Pet-Commerce\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/aWUpPkSY7uI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Be More Than Just Words; Make Consumers Feel<\/h5>\n\n\n\n<p> I admit I\u2019m a dog person; any case about dogs is a yes from me. However, I\u2019m introducing this case not because it\u2019s about dogs, but that an important marketing concept is applied here: <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u201cBrand Appeals Should Be Felt By Consumers As Much As Possible\u201d<\/h5>\n\n\n\n<p>Imagine if Petz wants the consumers to believe that\nit\u2019s an easy-to-use pet e-commerce:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Shoot an advertisement,\nwhere a dog performs shopping with the slogan \u201ceasy-peasy\u201d at the end Vs. <\/li><li>Let the canine facial\nrecognition give the actual experience, demonstrating the website is so simple\nthat even your dog can pick a product on it.<\/li><\/ul>\n\n\n\n<p>Which of the above two is more persuasive? This is\nwhat I meant by \u201cfelt by consumers as much as possible\u201d.<\/p>\n\n\n\n<p>A brand is built through the accumulation of bits and\npieces. It could be a result mixed with user experience, reputation,\nadvertisement, impression, etc. Among them, brand appeals, the invisible\ncommunication, simply wouldn\u2019t work, if we keep outdated ideas, assuming that\nusing strong advertising with a catchy slogan like \u201cEasy, even for dogs\u201d is the\nway to get consumers pay up, especially in this time consumers are less and\nless likely to be influenced by advertisement. A brand needs to make the appeal\nmore than just a slogan, but an actual experience, a demonstration, or\npromotion activities. That\u2019s how the appeal can be felt. Petz\u2019s method is a\nclassic example.<\/p>\n\n\n\n<p>Moreover, Petz\u2019s service not only allows dogs to shop\nfor themselves and reflects the brand appeal perfectly, but also creates a\nfantastic topic for targeted audience, giving them a good opportunity to show\noff their dogs \u2014 see, besides shaking hands and lying down, my dog can even go\nshopping online!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The saying \u201cTime is advancing\u201d doesn\u2019t only apply on hu [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":37751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1971,1976],"tags":[2890],"class_list":["post-37798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-columns_en","category-2-2-columns_on_market_trend_en","tag-mz_vol_91_en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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