{"id":9135,"date":"2014-07-04T00:00:00","date_gmt":"2014-07-03T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/9135\/"},"modified":"2020-09-15T18:37:32","modified_gmt":"2020-09-15T10:37:32","slug":"mapping-gamanias-ip-a-talk-with-sanvy","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/9135\/","title":{"rendered":"Mapping Gamania\u2019s IP! A Talk with Sanvy"},"content":{"rendered":"\n
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Superman, Hello Kitty, Disney, and Angry Birds. By now you already now what intellectual property is all about. Actually, here in Gamania, we also have experts that secure rights to our intellectual property. Last year when Mig Said<\/em> was in collaboration with one of Taiwan\u2019s popular teen dramas, the Square-Head Lion instantly became a household image. This was made possible by Global Pursuit (GPNA), our studio-turned licensing company led by our very own Sanvy Hsieh, the Director of Gamania\u2019s Creativity Center.<\/strong><\/p>\n\n\n\n

About Global Pursuit <\/strong> Established by Sanvy Hsieh of the Creativity Center in 2012
IP assets include<\/strong>: Harajuku Lovers, Uglydoll, Beatles, KISS, Madonna, Fantawild Animation<\/em>, Luna, Mig Said<\/em>, Hero: 108<\/em>, Ohiya<\/em>, Lizzie McGraw<\/em> and more.
Members<\/strong>: 9 Branches<\/strong>: Global Pursuit North America Co. , Ltd.\u00a0 <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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\u25b2 The screenwriter falls head over heels in for Mig Said<\/em>\u2019s Square-Head Lion.<\/p>\n\n\n\n

Case: The Licensing of Mig Said <\/em><\/strong><\/p>\n\n\n\n

Mig Said<\/em> is an original animation by the Creativity Center. Each episode takes about 1 minute, usually with a humorous yet heartfelt motto in the end. Sanvy believes 100% in the potential of Mid Said<\/em>. Yet in order to protect the characters\u2019 right image in public, the search of a third party branding company started. Global Pursuit have worked with animation festivals before, and also negotiated for short animation to be showed before the movie in theaters. In the end, the collaboration with In Time with You<\/em> came true!<\/p>\n\n\n\n

\u201cThis is exactly who my heroine should be!\u201d The screenwriter was so in love with Mid Said<\/em>\u2019s Square-Head Lion, the script was altered to fit her personality, and became the starting point of the lion\u2019s (-ess\u2019s) career. Sanvy pointed out that Mig Said<\/em>\u2019s uniqueness is that it offers a quick break from the hustle bustle of urban life, yet doesn\u2019t take you too far. It is fresh, and contemporary, just like In Time with You<\/em>. After the drama came to be a huge success, side-products became in high demand: Accessories, t-shirts… etc. The goal was to have products tailored for female fans, and it worked, too.<\/p>\n\n\n\n

Securing International IP Rights <\/strong><\/p>\n\n\n\n

Besides Mig Said<\/em>, Global Pursuit also presents a few other well-known brands. Names such as Harajuku Lovers and Uglydolls are just one of the few names associated with and managed this team.<\/p>\n\n\n\n

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\u25b2 HARAJUKU LOVERS is Stefani\u2019s own brand. Its tone is set to match the taste of rebellious yet naive-looking young girls.<\/p>\n\n\n\n

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\u25b2 Uglydolls originally were doodles between its creator David Horvath and his girlfriend Sun-Min Kim. This toy is now an popular product in the United States.<\/p>\n\n\n\n

Specialty<\/strong>: All Fields and Areas <\/strong><\/p>\n\n\n\n

\u201cUsually GPNA seeks out potential brands as IP assets, and we will evaluate on whether to work with them or not. Everyone in our company has to know the ABCs of branding like the back of your hand. The spirit of branding has to always be taken into consideration. Then comes the marketing and promotional details. Every aspect has a SOP, and I can tell you, it\u2019s often a handful, too.\u201d With all that work in hand, it\u2019s not hard to see that\u2019s why Sanvy\u2019s team is so professional.<\/p>\n\n\n\n

Communication and Quality Control <\/strong><\/p>\n\n\n\n

When asked what was the most challenge part of the job, Sanvy replied, \u201cIt\u2019s all about communication, really.\u201d For example, the team came up with various angles on how the Square-Head Lion would fit into the story of the drama. It covered a lot of things, including design and concept, marketing, and the ultimate message the audience gets. Ultimately, it came down to acknowledging a brand, not just any single product.<\/p>\n\n\n\n

\u201cWe are lucky to have some experienced partners abroad. As a Taiwan-based company, it is important to maintain professional and presentable to anyone that works with or by us. And happens to be something that Gamania is known for. The world needs an example to see that successful branding can be done in Asia, too.\u201d Sanvy concludes that she is optimistic about Gamania\u2019s current IP service business, and further affirms that we can go a long way, as long as we put hearts to it. <\/p>\n\n\n\n

A Note from the Editor <\/strong><\/p>\n\n\n\n

Gamania has an abundance of resources tailored for digital entertainment, including games, animation, media platforms, in-house productions and promotional reinforcements. If we are able to come up and secure a popular character IP, it is possible to become the next Rovio, or the next Disney. Sanvy also mentioned plans to integrate a new brand with the clothes line PUZZLE as to gain publicity and reach out to a wider audience. This is very much like how Hello Kitty become a household name. We already have characters such as Square-Head Lion, which backgrounds and stories that people can relate to. Although there might be still a long way to go, Global Pursuit is counting on each opportunity be a window leading the new era of intellectual property.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Source:<\/p>\n\n\n\n

http: \/\/img. buzznet. com\/assets\/imgx\/1\/1\/3\/0\/9\/7\/4\/1\/orig-11309741. jpg<\/a>
http: \/\/blogs. babycenter. com\/wp-content\/uploads\/2011\/04\/UglyDolls. jpg<\/a>
http: \/\/www. extremeegotism. com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Superman, Hello Kitty, Disney, and Angry Birds. By now […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[891],"tags":[2865],"class_list":["post-9135","post","type-post","status-publish","format-standard","hentry","category-1-feature_en","tag-mz_vol_61_en"],"acf":[],"yoast_head":"\r\nMapping Gamania\u2019s IP! A Talk with Sanvy - \u6a58\u4eba\u8a8c G!VOICE<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/brand.gamania.com\/gvoice\/en\/9135\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Mapping Gamania\u2019s IP! 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