{"id":9160,"date":"2014-07-15T00:00:00","date_gmt":"2014-07-14T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/9160\/"},"modified":"2020-09-08T19:00:01","modified_gmt":"2020-09-08T11:00:01","slug":"design-elements-to-gamagardens-happiness","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/","title":{"rendered":"Design Elements to GamaGarden\u2019s Happiness"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Born to play and to have fun, such is the strong brand character and culture of Gamania. Whether it is in space, sound, office stationary, everywhere you see you could feel the vibrant, vigorous energy of Gamania. GamaGarden was born in April, 2012, it is the brainchild of Gamania, inheriting Gamania\u2019s style. The minute you step into GamaGarden, you could feel that strong element of play and fun! <\/p>\n\n\n\n

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\nG!VOICE invited the planner, Rainbow and desiner, Kevin from Brand Center to talk about the brand concept of GamaGarden.\n<\/p>\n\n\n\n

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\u25b2The design of GamaGarden\u2019s brand image was planned and executed by Kevin (middle), Rainbow (right) and Emily (left).\u00a0 \u00a0 <\/p>\n\n\n\n

Gamania + GamaGarden=FAMILY<\/strong> <\/p>\n\n\n\n

In terms of GamaGarden\u2019s brand concept, Rainbow said, \u201cGamaGarden and Gamania are like two concentric circles, the core idea is \u2018born to play\u2019. In other words, GamaGarden inherited the gene from Gamania. We hope that baby Gamanians could learn through play. And we also incorporated the concept of FAMILY which embodies Gamania\u2019s spirit.\u201d In designing GamaGarden\u2019s CI image, we could clearly feel the vivid, playful elements.\u00a0 <\/p>\n\n\n\n

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\nAs for the Chinese and English titles of GamaGarden, she said, \u201cThe Chinese name suggests that the kindergarten is like a fruit farm, providing baby Gamanians with the best resource and nutrient. Another reason is, similar to Gamania\u2019s name, it sounds like \u2018kindergarten\u2019 in Taiwanese. The English name, GamaGarden is literally the combination of Gama+Garden. \u201d\n<\/p>\n\n\n\n

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Inspire Potential: Making Every Baby Gamanian the Prince\/Princess in the Parents\u2019 Hearts<\/strong> <\/p>\n\n\n\n

GamaGarden\u2019s logo and auxiliary graphics also have special meanings. Rainbow said, \u201cEvery baby Gamanian is the treasure in their parent\u2019s heart. They are like colorful seeds. We hope that through inspiring teaching method, we could activate every baby Gamanian\u2019s potential, allowing these seeds to sprout and becoming the prince\/princess in their parents\u2019 hearts.\u201d In terms of the image design of identity card, Kevin said, \u201cGamaGarden\u2019s logo is expressed in crayon texture, which symbolizes kid\u2019s innocence and sense of vividness as if they are kids\u2019 drawings. In terms of the color, we adopted soft and bright colors to give that extra bit of child-like brightness and cuteness.\u201d The presentation of auxiliary graphics was composed of many bright colored dialogue bubbles. Kevin said, \u201cThe use of dialogue bubbles is to emphasize children\u2019s autonomy. We want the kids to tell us what they have in mind. \u201d Therefore, the design of class name was left blank for children to name their class and design their class sign on their own. <\/p>\n\n\n\n

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\u25b2The logo and other color palettes bring out the innocent and vivid child-like feeling. <\/p>\n\n\n\n

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\u25b2Kevin talked about the design of GamaGarden\u2019s logo and that there are actually many hidden meanings underneath these design. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u25b2GamaGarden\u2019s space indication system (left) adopted the crayon hand-drawn style which added some lovely child-like texture to it. The identification card (right) uses color to distinguish itself from other subsidiaries\u2019. The white base tone symbolizes the innocent, pure image of the children. <\/p>\n\n\n\n

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\u25b2The colorful dialogue bubble conveys the concept of \u2018let the kid talk\u2019. The image design of the front door of GamaGarden has a huge talk bubble on it. <\/p>\n\n\n\n

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The style of GamaGarden\u2019s school backpack was carefully selected. The multi-layered design enables children to put their water bottles. On the inside, there are also different layers for children to categorize and place things with ease. We also chose a dirt-proof, easy-to-clean fabric (which cost more to manufacture). The main color of the backpack is orange, an obvious color to enhance children\u2019s safety. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u25b2The teacher\u2019s uniform has slight trim in waist-line and places to put pens in the pockets. Children\u2019s uniforms incorporated the lively yellow to convey their lovely and innocent image. \u00a0 <\/p>\n\n\n\n

Be Creative: \u2018Mig Said\u2019, Children Tell Their Own Stories<\/strong> <\/p>\n\n\n\n

In terms of spatial arrangement and installation, GamaGarden incorporated Gamania\u2019s original creation, Mig Said. The child-like hand-drawn style and warm color matches with GamaGarden\u2019s brand image. We placed the characters from Mig Said in the GamaGarden\u2014different animals for each level of class: Dodo mouse, the crab, square-head lion, and pink elephant. The adorable animals appear in every corner of GamaGarden. In order to let children tell their own stories, we put in steel panel design so that children could move around the magnets that secure the animal characters to the wall. So how the story goes from now on, depends on children\u2019s creativity!\u00a0 <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u25b2Children could change the places of the characters in Mig Said, tell their stories in their own ways. \u00a0 \u00a0 <\/p>\n\n\n\n

After incorporated characters from Mig Said, the space in GamaGarden became more vivid and lovely. \u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"

Born to play and to have fun, such is the strong brand […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[891],"tags":[2694],"class_list":["post-9160","post","type-post","status-publish","format-standard","hentry","category-1-feature_en","tag-mz_vol_48_en"],"acf":[],"yoast_head":"\r\nDesign Elements to GamaGarden\u2019s Happiness - \u6a58\u4eba\u8a8c G!VOICE<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Design Elements to GamaGarden\u2019s Happiness - \u6a58\u4eba\u8a8c G!VOICE\" \/>\r\n<meta property=\"og:description\" content=\"Born to play and to have fun, such is the strong brand […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/\" \/>\r\n<meta property=\"og:site_name\" content=\"\u6a58\u4eba\u8a8c G!VOICE\" \/>\r\n<meta property=\"article:published_time\" content=\"2014-07-14T16:00:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-09-08T11:00:01+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/07\/VOL.-48_EVENT-1-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"726\" \/>\r\n\t<meta property=\"og:image:height\" content=\"482\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"admin_CAL\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_CAL\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\u9418\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/\"},\"author\":{\"name\":\"admin_CAL\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#\/schema\/person\/4685ff8d01aee7a0b2ad40de8ef1d405\"},\"headline\":\"Design Elements to GamaGarden\u2019s Happiness\",\"datePublished\":\"2014-07-14T16:00:00+00:00\",\"dateModified\":\"2020-09-08T11:00:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/\"},\"wordCount\":779,\"publisher\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/#organization\"},\"image\":{\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brand.gamania.com\/gvoice\/wp-content\/uploads\/2014\/07\/VOL.-48_EVENT-1-1.jpg\",\"keywords\":[\"VOL. 48\"],\"articleSection\":[\"Feature\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/\",\"url\":\"https:\/\/brand.gamania.com\/gvoice\/en\/9160\/\",\"name\":\"Design Elements to GamaGarden\u2019s Happiness - 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