{"id":9263,"date":"2014-11-29T00:00:00","date_gmt":"2014-11-28T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/9263\/"},"modified":"2020-08-26T15:22:03","modified_gmt":"2020-08-26T07:22:03","slug":"diversification-self-produced-content-generate-interest-on-audiovisual-platforms","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/en\/9263\/","title":{"rendered":"Diversification! Self-Produced Content Generate Interest on Audiovisual Platforms"},"content":{"rendered":"\n
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How long has it been since you\u2019ve watched TV? From being in the habit of waiting by your TV every day at 8 P.M. to seeking entertainment via online channels, there are now an increasing number of convenient ways to enjoy music and videos on the computer, mobile phone, and tablet PC. Youtube, Netflix, iQIYI, Sohu, and Tudou are a few of the websites which provide vast amounts of video content to the world at all hours of the day. How do online platforms compete for market share under these changing circumstances, and how can traditional TV stations change to protect themselves? G!VOICE<\/em> reviews this year\u2019s domestic and overseas trends to discuss the future direction of the audiovisual entertainment market!<\/p>\n\n\n\n

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\u25b2Despite challenges in the overall environment, HBO produced an excellent fantasy series as always: A Song of Ice and Fire<\/em>.<\/p>\n\n\n\n

Cross-Platform! Diversification Strategy of TV Channels<\/strong><\/h5>\n\n\n\n

HBO has been a strong brand in US television, known for its high quality content, but it has sensed the threat of internet media platforms recently and begun to take action. In October, HBO announced for the first time that it would break free from cable TV providers next year to offer its own independent online media services. HBO mentioned that there were approximately 10 million untapped families in the US. This service will remove the barriers so that more of the public is able to enjoy HBO\u2019s programming.<\/p>\n\n\n\n

The actions these media companies have taken easily demonstrate the changes in viewer usage habits due to various mobile and wearable devices. More demassified, cross-platform services must be offered in the future in order to gain maximum market niche. This is a threat, but also an opportunity for traditional TV channels as well as online media companies. Everything depends upon how these sources win consumers over with the content and convenience they offer.<\/p>\n\n\n\n

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\u25b2House of Cards<\/em> depicts the power struggle of US politics, amassing positive feedback from internet users.<\/p>\n\n\n\n

Small Productions! Personal Channels Attract Surprising Amounts of Attention!<\/strong><\/h5>\n\n\n\n

Video platforms which allow users to upload content, such as Youtube or Vimeo, revealed another development of online audiovisual entertainment: personal channels are increasing in popularity! These open platforms allow many channels of expression, allowing corporations, media sources, artists, and even low cost productions by individuals or small teams to flourish! Through personal qualities, current event discussions, and their special talents, the impact these internet celebrities possess is now on par with traditional audiovisual content within the industry!<\/p>\n\n\n\n

These channels have generated steady traffic and fan groups through constant maintenance. Like TV stations, these channels have become forms of social media which direct opinions, form cross-industry alliances, market endorsements and more. This has formed an industry model with a certain degree of influence.<\/p>\n\n\n\n

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