{"id":9389,"date":"2014-07-15T00:00:00","date_gmt":"2014-07-14T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/9389\/"},"modified":"2020-04-17T09:59:20","modified_gmt":"2020-04-17T01:59:20","slug":"%e9%80%8f%e8%a6%96%e4%bd%a0%e7%9a%84%e9%a1%a7%e5%ae%a2%ef%bc%9a%e8%84%88%e7%b5%a1%e6%b4%9e%e5%af%9f%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/9389\/","title":{"rendered":"\u900f\u8996\u4f60\u7684\u9867\u5ba2\uff1a\u8108\u7d61\u6d1e\u5bdf\u65b9\u6cd5"},"content":{"rendered":"
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\u8108\u7d61\u6d1e\u5bdf\u662f\u7531Beyer\u8207Holtzblatt\u57fa\u65bc\u4eba\u985e\u5b78\uff08Anthropology\uff09\u8207\u6c11\u65cf\u8a8c\uff08Ethnography\uff09\u7684\u65b9\u6cd5\u8ad6\uff0c\u767c\u5c55\u51fa\u5c0d\u7814\u7a76\u5c0d\u8c61\u7684\u751f\u6d3b\u5834\u57df\u9032\u884c\u6df1\u5165\u89c0\u5bdf\u8207\u9ad4\u9a57\u7684\u7814\u7a76\u6cd5\uff0c\u5982\u4eca\u5df2\u6210\u70ba\u4ee5\u4f7f\u7528\u8005\u70ba\u4e2d\u5fc3UCD\uff08User- Centered Design\uff09\u8a2d\u8a08\u65b9\u6cd5\u4e2d\u71b1\u9580\u4e14\u4e0d\u53ef\u6216\u7f3a\u7684\u6280\u8853\u4e4b\u4e00\u3002<\/span><\/span><\/div>\n
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\u8490\u96c6\u5230\u7684\u4f7f\u7528\u8005\u8cc7\u6599\u4e00\u5b9a\u975e\u5e38\u9f90\u5927\u4e14\u7e41\u96dc\uff0c\u6574\u7406\u8cc7\u6599\u6642\u4e0d\u59a8\u5c07\u6d1e\u5bdf\u5230\u7684\u554f\u984c\u7528\u9673\u8ff0\u53e5\uff08statement\uff09\u7684\u65b9\u5f0f\u901f\u5beb\u5728\u4fbf\u5229\u8cbc\u4e0a\uff0c\u7c21\u5316\u4e4b\u5f8c\u5f59\u6574\u5de5\u4f5c\u7684\u9032\u884c\u3002\u6216\u662f\u5c07\u6bcf\u500b\u4f7f\u7528\u8005\u8cc7\u6599\u7e6a\u88fd\u6210\u6613\u95b1\u8b80\u3001\u6d41\u901a\u6027\u9ad8\u7684\u884c\u70ba\u6a21\u578b\uff08Beyer & Holzblatt, 1998\uff09\uff0c\u8b93\u958b\u767c\u5718\u968a\u4e2d\u7684\u7814\u7a76\u54e1\u3001\u8a2d\u8a08\u5e2b\u3001\u5de5\u7a0b\u5e2b\u4ee5\u53caPM\u7b49\uff0c\u53ef\u5feb\u901f\u64f7\u53d6\u8207\u6d88\u5316\u9019\u4e9b\u8c50\u5bcc\u4e14\u8a73\u76e1\u7684\u8108\u7d61\u8cc7\u8a0a\u3002\u6700\u5f8c\uff0c\u958b\u767c\u5718\u968a\u53ef\u9032\u884c\u6578\u6b21\u7684\u8166\u529b\u6fc0\u76ea\uff08Brainstorming\uff09\u6703\u8b70\uff0c\u91dd\u5c0d\u6d1e\u5bdf\u5230\u7684\u73fe\u8c61\u8207\u554f\u984c\u9ede\uff0c\u6316\u6398\u51fa\u4f7f\u7528\u8005\u6f5b\u5728\u7684\u9700\u6c42\u8207\u672a\u4f86\u7522\u54c1\u6216\u670d\u52d9\u7684\u5275\u65b0\u53ef\u80fd\uff0c\u9032\u4e00\u6b65\u767c\u5c55\u51fa\u65b0\u7522\u54c1\u6216\u65b0\u670d\u52d9\u6a21\u5f0f\u7684\u96db\u578b\u3002<\/span><\/span><\/div>\n
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\u6848\u4f8b\u5206\u4eab<\/span><\/span><\/strong><\/div>\n
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\u7f8e\u570b\u9280\u884c\uff08BOA, Bank of America\uff09\u57282005\u5e7410\u6708\u63a8\u51fa\u300cKeep the Change\u300d\u7684\u5e33\u6236\u670d\u52d9\u4ee5\u53ca\u8a18\u5e33\u5361\uff08Visa Debit Card\uff09\u7522\u54c1\uff0c\u9019\u500b\u5275\u65b0\u670d\u52d9\u8b93BOA\u5728\u5f80\u5f8c\u7684\u4e00\u5e74\u5167\u5728\u5168\u7f8e\u5730\u5340\u5438\u5f15\u4e86250\u591a\u842c\u4eba\u6b21\u7684\u958b\u6236\u4eba\u6578\uff0c\u4e26\u984d\u5916\u7684\u589e\u52a0\u4e8670\u591a\u842c\u500b\u652f\u7968\u5e33\u6236\u8207100\u591a\u842c\u500b\u5b58\u6b3e\u5e33\u6236\u3002<\/span><\/span><\/div>\n
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\u9019\u500b\u6210\u529f\u7522\u54c1\u7684\u63a8\u51fa\uff0c\u662f\u5f9eBOA\u7ba1\u7406\u968e\u5c64\u7684\u4e00\u9805\u6c7a\u8b70\u958b\u59cb\uff0c\u4ed6\u5011\u8a8d\u70baBOA\u5fc5\u9808\u5438\u5f15\u66f4\u591a\u9867\u5ba2\u958b\u7acb\u65b0\u5e33\u6236\uff0c\u624d\u80fd\u78ba\u4fdd\u7372\u5229\u7684\u7dad\u6301\u3002\u6240\u4ee5BOA\u8017\u6642\u4e8c\u500b\u6708\u9032\u884c\u9867\u5ba2\u7814\u7a76\uff0c\u4ed6\u5011\u5728\u5e7e\u500b\u5927\u57ce\u5e02\u4e2d\u9078\u64c712\u500b\u5bb6\u5ead\uff0c\u5c0d\u5bb6\u5ead\u6210\u54e1\u8cfc\u7269\u8207\u6d88\u8cbb\u884c\u70ba\u9032\u884c\u8108\u7d61\u6d1e\u5bdf\u3002\u7814\u7a76\u7d50\u679c\uff0cBOA\u6d1e\u5bdf\u5230\u7f8e\u570b\u5b30\u5152\u6f6e\u4e16\u4ee3\uff08baby boomer\uff09\u5728\u9032\u884c\u5c0f\u984d\u6d88\u8cbb\u6642\uff0c\u4e0d\u559c\u6b61\u96f6\u9322\uff0c\u6240\u4ee5\u7fd2\u6163\u7528\u6574\u6578\u91d1\u984d\u4ed8\u5e33\uff0c\u4f46\u9019\u4e9b\u4eba\u53c8\u9bae\u5c11\u6709\u7406\u8ca1\u89c0\u5ff5\uff0c\u5e38\u9020\u6210\u5165\u4e0d\u6577\u51fa\u7684\u7a98\u5883\u3002\u6240\u4ee5BOA\u63a8\u51fa\u4e86\u300cKeep the Change\u300d\u5e33\u6236\u670d\u52d9\uff0c\u80fd\u8b93\u9867\u5ba2\u5728\u4f7f\u7528\u8a18\u5e33\u5361\u6d88\u8cbb\u6642\uff0c\u80fd\u4fdd\u6709\u5176\u539f\u672c\u7528\u6574\u6578\u4ed8\u5e33\u7684\u7fd2\u6163\uff0c\u800c\u9280\u884c\u6703\u5c07\u5176\u4ed8\u6b3e\u5f8c\u627e\u56de\u7684\u96f6\u9322\u5b58\u5165\u5e33\u6236\u4e2d\uff0c\u53e6\u5916\uff0cBOA\u6bcf\u4e00\u5e74\u9084\u6703\u56de\u994b\u7e3d\u4ea4\u6613\u91d1\u984d5%\u7684\u73fe\u91d1\u7d05\u5229\u5230\u8a72\u5e33\u6236\u4e2d\u3002\u9019\u9805\u5728\u91d1\u878d\u4e0a\u7684\u5275\u65b0\u670d\u52d9\uff0c\u4e0d\u4f46\u5207\u4e2d\u9867\u5ba2\u7684\u771f\u5be6\u9700\u6c42\uff0c\u4e5f\u8b93BOA\u589e\u52a0\u958b\u6236\u4eba\u6578\uff0c\u5e36\u4f86\u7a69\u5b9a\u7684\u7372\u5229\u3002<\/span><\/span><\/div>\n
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\u7e3d\u7d50<\/span><\/span><\/strong><\/div>\n
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\u60f3\u8981\u6d1e\u6089\u4eba\u5fc3\u9664\u4e86\u900f\u904e\u8d85\u80fd\u529b\u8207\u901a\u9748\u9019\u985e\u8d85\u81ea\u7136\u7684\u65b9\u6cd5\u5916\uff0c\u4e0d\u59a8\u5229\u7528\u7d50\u69cb\u5316\u7684\u8108\u7d61\u6d1e\u5bdf\u65b9\u6cd5\u4f86\u77ad\u89e3\u4f7f\u7528\u8005\u7684\u771f\u5be6\u9700\u6c42\uff0c\u9032\u800c\u767c\u5c55\u51fa\u597d\u7528\u7684\u7522\u54c1\u3001\u8cbc\u5fc3\u7684\u670d\u52d9\uff0c\u4ee5\u53ca\u8b93\u9867\u5ba2\u6eff\u610f\u7684\u6d88\u8cbb\u6a21\u5f0f\u3002\u8108\u7d61\u6d1e\u5bdf\u65b9\u6cd5\u53ef\u4ee5\u8aaa\u662f\u540c\u7406\u5fc3\u5728\u8cc7\u672c\u5e02\u5834\u4e0a\u7684\u61c9\u7528\uff0c\u4e5f\u662f\u73fe\u4ecaUX\u9818\u57df\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u7814\u7a76\u5229\u5668\u3002<\/span><\/span><\/div>\n
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\u53c3\u8003\u8cc7\u6599<\/span><\/span><\/div>\n
1. Contextual Design: Defining Customer-Centered Systems<\/span><\/span><\/div>\n
2. \u9867\u5ba2\u6d1e\u5bdf\u8005\u7684\u7530\u91ce\u624b\u518a\uff1a\u5982\u4f55\u5f9e\u9867\u5ba2\u884c\u70ba\u8108\u7d61\u4e2d\u627e\u51fa\u5546\u6a5f\uff0c\u6253\u9020\u5275\u65b0\u670d\u52d9\u8207\u7522\u54c1<\/span><\/span><\/div>\n
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\u4f5c\u8005\u4ecb\u7d39<\/span><\/span><\/div>\n
\u904a\u6232\u6a58\u5b50\u4eba\u56e0\u8a2d\u8a08\u4e2d\u5fc3 \/ Shawn\u3000<\/span><\/span><\/div>\n
\u4ee5\u4f7f\u7528\u8005\u70ba\u4e2d\u5fc3UCD\uff08User- Centered Design\uff09\u8a2d\u8a08\u65b9\u6cd5\uff0c\u904b\u7528\u5728\u96c6\u5718\u5404\u500b\u5c08\u6848\u4e0a\u7684\u57f7\u884c\u6216\u6539\u826f\uff0c\u81f4\u529b\u65bc\u63a8\u52d5\u904a\u6232\u6a58\u5b50\u81ea\u88fd\u7522\u54c1\u6700\u4f73\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/span><\/span><\/div>\n
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