{"id":9396,"date":"2014-07-15T00:00:00","date_gmt":"2014-07-14T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/9396\/"},"modified":"2020-04-17T12:13:23","modified_gmt":"2020-04-17T04:13:23","slug":"%e7%95%b6%e7%b6%93%e5%85%b8%e9%81%87%e4%b8%8a%e6%96%b0%e7%a7%91%e6%8a%80%ef%bc%8c%e6%9c%83%e6%93%a6%e5%87%ba%e4%bb%80%e9%ba%bc%e7%81%ab%e8%8a%b1%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/9396\/","title":{"rendered":"\u7576\u7d93\u5178\u9047\u4e0a\u65b0\u79d1\u6280\uff0c\u6703\u64e6\u51fa\u4ec0\u9ebc\u706b\u82b1\uff1f"},"content":{"rendered":"
\n\t\"\"<\/div>\n
\n\t\u300c40\u5e74\u524d\u7684\u96fb\u8996\u5ee3\u544a\uff0c\u5982\u679c\u7528\u73fe\u4ee3\u79d1\u6280\u53ca\u7db2\u8def\u7279\u6027\u4f86\u91cd\u65b0\u8a6e\u91cb\uff0c\u6703\u8b8a\u6210\u4ec0\u9ebc\u6a23\u5b50\uff1f\u300d\u597d\u5947\u55ce\uff1f\u9019\u500b\u554f\u984c\u5c31\u8b93Google\u4f86\u56de\u7b54\u4f60\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\tGoogle\u5728\u53bb\u5e74\u5e74\u5e95\u9032\u884c\u4e86\u4e00\u500b\u5c08\u6848\uff0d\u300cGoogle Project Re: Brief\u300d\uff0c\u5979\u6311\u9078\u4e866\u300170\u5e74\u4ee3\u7f8e\u570b\u7d93\u5178\u7684\u5ee3\u544a\uff0c\u5305\u62ec\uff1a\u53ef\u53e3\u53ef\u6a02\u3001\u5bcc\u8c6a\u6c7d\u8eca\u3001Avis\u79df\u8eca\u4ee5\u53caAlka-Seltzer\u56db\u500b\u54c1\u724c\uff0c\u9678\u7e8c\u9032\u884c\u89e3\u69cb\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u5728\u6982\u5ff5\u4e0a\uff0cGoogle\u60f3\u8981\u8b93\u904e\u53bb\u7684\u7d93\u5178\u4e0d\u53ea\u662f\u96fb\u8996\u6216\u662f\u5e73\u9762\u5ee3\u544a\uff0c\u53ea\u80fd\u55ae\u5411\u7684\u5c0d\u6d88\u8cbb\u8005\u6e9d\u901a\u7684\u65b9\u5f0f\u5448\u73fe\uff0c\u800c\u662f\u52a0\u4e0a\u7db2\u8def\u4e92\u52d5\u7684\u7279\u6027\u5f8c\uff0c\u5229\u7528\u8af8\u5982\u793e\u7fa4\u5a92\u9ad4\u3001\u624b\u6a5f\u3001\u7db2\u8def\u7b49\u6578\u4f4d\u6642\u4ee3\u7684\u65b0\u79d1\u6280\uff0c\u4f9d\u5faa\u7576\u5e74\u5ee3\u544a\u9700\u6c42\u7684\u76ee\u7684\uff0c\u4e5f\u5c31\u662f\u6211\u5011\u4fd7\u7a31\u7684Brief\uff0c\u91cd\u65b0\u8a6e\u91cb\uff0c \u4f01\u5716\u8b93\u7d93\u5178\u518d\u73fe\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\tCoca Cola-Hilltop\u7bc7<\/span><\/strong><\/span><\/div>\n
\n\t <\/div>\n
\n\t\"\"<\/span><\/div>\n
\n\t <\/div>\n
\n\t\u300cHilltop\u300d\u662f\u53ef\u53e3\u53ef\u6a02\u57281971\u5e74\u6240\u62cd\u651d\u7684\u5ee3\u544a\uff0c\u7576\u521d\u53ef\u53e3\u53ef\u6a02\u60f3\u8981\u50b3\u905e\u7684\u662f\u300c\u8b93\u4e16\u4eba\u77e5\u9053\u53ef\u53e3\u53ef\u6a02\u4e0d\u4f46\u5728\u5168\u4e16\u754c\u66a2\u92b7\uff0c\u540c\u6642\u4e5f\u8b93\u4f60\u6211\u4e4b\u9593\u7684\u95dc\u4fc2\u66f4\u71b1\u7d61\u300d\u3002\u5728\u9019\u500bBrief\u4e4b\u4e0b\uff0c\u7576\u5e74\u7684\u5275\u610f\u7e3d\u76e3Bill Backer\u5728\u6a5f\u5834\u7b49\u5019\u73ed\u6a5f\u7684\u7a7a\u6a94\uff0c\u5728\u9910\u5dfe\u7d19\u4e0a\u5beb\u4e0b\u4e86\u300c\u6211\u8981\u8acb\u5168\u4e16\u754c\u559d\u4e00\u74f6\u53ef\u6a02 I\u2019d Like To Buy The World A Coke\u300d\u7684\u7d93\u5178Slogan\uff0c\u6839\u64da\u9019\u53e5\u8a71\u767c\u5c55\u51fa\u8209\u4e16\u805e\u540d\u7684\u53ef\u53e3\u53ef\u6a02\u5ee3\u544a\u6b4c\u3002<\/span><\/div>\n
\n\t <\/div>\n
\n\t<\/div>\n
\n\t <\/div>\n
\n\t\u5728\u5ee3\u544a\u4e2d\uff0c\u627e\u4f86\u4e86\u5404\u8272\u4eba\u7a2e\u62ff\u8457\u4e0d\u540c\u8a9e\u8a00\u5305\u88dd\u7684\u53ef\u53e3\u53ef\u6a02\uff0c\u805a\u96c6\u5728\u7fa9\u5927\u5229\u7684\u5c71\u9802\uff0c\u5531\u8457\u300c\u6211\u8981\u8acb\u5168\u4e16\u754c\u559d\u4e00\u74f6\u53ef\u6a02\u300d\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u300c\u8acb\u4e16\u754c\u559d\u53ef\u6a02\u300d\u7684\u6982\u5ff5\uff0c\u7919\u65bc\u6280\u8853\uff0c\u5728\u7576\u6642\uff0c\u53ea\u80fd\u7559\u65bc\u53e3\u865f\u3002\u5230\u4e8621\u4e16\u7d00\u7684\u4eca\u5929\uff0cGoogle\u627e\u4e86\u7576\u5e74\u53c3\u8207\u5275\u610f\u767c\u5c55\u7684\u85dd\u8853\u7e3d\u76e3Harvey Gabor\uff0c\u8207Google\u7684\u5c0f\u7d44\u5171\u540c\u5408\u4f5c\uff0c\u8b93\u300c\u8acb\u4e16\u754c\u559d\u53ef\u6a02\u300d\u5f97\u4ee5\u5be6\u73fe\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u9019\u500b\u91cd\u65b0\u8a6e\u91cb\u5f8c\u7684\u6d3b\u52d5\uff0c\u900f\u904eGoogle\u7684\u5ee3\u544a\u6280\u8853\u4ee5\u53ca\u6539\u88dd\u904e\u7684\u81ea\u52d5\u8ca9\u8ce3\u6a5f\uff0c\u8b93\u6d88\u8cbb\u8005\u53ef\u4ee5\u771f\u7684\u300c\u8acb\u4e16\u754c\u559d\u53ef\u6a02\u300d\u3002\u5979\u662f\u9019\u9ebc\u904b\u4f5c\u7684\uff1a<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u4f60\u900f\u904e\u7db2\u9801\u7684Google \u5ee3\u544a\u6216\u662fiPhone iAD\uff0c\u70ba\u4e16\u754c\u7684\u67d0\u500b\u964c\u751f\u4eba\u9001\u4e0a\u4e00\u74f6\u514d\u8cbb\u7684\u53ef\u6a02\uff0c\u4f60\u53ea\u8981\u5728\u4e92\u52d5\u5ee3\u544a\u4e0a\u9078\u64c7\u4f4d\u5728\u4e16\u754c\u5404\u5730\uff0c\u4efb\u4f55\u4e00\u500b\u5df2\u7d93\u914d\u5099\u6709\u6539\u88dd\u904e\u7684\u81ea\u52d5\u8ca9\u8ce3\u6a5f\uff0c\u586b\u4e0a\u4f60\u60f3\u8981\u7d66\u5c0d\u65b9\u7684\u8a0a\u606f\u6216\u662f\u9304\u4e00\u6bb5\u5f71\u50cf\uff0cGoogle\u751a\u81f3\u6703\u5e6b\u4f60\u81ea\u52d5\u7ffb\u8b6f\uff0c\u4f60\u4e0d\u7528\u64d4\u5fc3\u8a9e\u8a00\u7684\u554f\u984c\uff0c\u6309\u9001\u51fa\uff0c\u53ef\u53e3\u53ef\u6a02\u5c31\u6703\u628a\u4f60\u7684\u8a0a\u606f\u9001\u5230\u6307\u5b9a\u7684\u81ea\u52d5\u8ca9\u8ce3\u6a5f\uff0c\u7576\u6709\u964c\u751f\u4eba\u7d93\u904e\uff0c\u770b\u5230\u8ca9\u8ce3\u6a5f\u7684\u8a0a\u606f\u9ede\u64ca\u5f8c\uff0c\u5979\u5c31\u53ef\u4ee5\u5f97\u5230\u4e00\u74f6\u53ef\u6a02\uff0c\u4e26\u4e14\u53ef\u4ee5\u7acb\u5373\u900f\u904e\u8ca9\u8ce3\u6a5f\u56de\u8986\u611f\u8b1d\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t<\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\tVolvo- Drive It Like You Hate It\u7bc7<\/span><\/strong><\/span><\/div>\n
\n\t\"\"<\/span><\/div>\n
\n\tVolvo\u57281960\u5e74\u4ee3\u8981\u5f9e\u745e\u5178\u9032\u5165\u7f8e\u570b\u5e02\u5834\uff0cVolvo\u60f3\u8981\u8b93\u7f8e\u570b\u4eba\u77e5\u9053\u300c\u5979\u7684\u8eca\u975e\u5e38\u53ef\u9760\u4e14\u8010\u7528\u300d\uff0c\u7576\u6642\u7684\u85dd\u8853\u7e3d\u76e3Amil Gargano\uff0c\u767c\u73fe\u4e86\u4e00\u500b\u4e8b\u5be6\u300cVolvo\u7684\u5e73\u5747\u4f7f\u7528\u58fd\u547d\u662f\u4e00\u822c\u7f8e\u570b\u8eca\u7684\u5169\u500d\uff0c\u9054\u523011\u5e74\u300d\uff0c\u56e0\u6b64\uff0c\u767c\u5c55\u51fa\u4e86\u300c\u99d5\u99db\u5b83\uff0c\u7336\u5982\u4f60\u6068\u5b83\u300d\u7684\u6982\u5ff5\uff0c\u4ee5\u85c9\u6b64\u8868\u73feVolvo\u7684\u8010\u7528\u6027\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t<\/div>\n
\n\t <\/div>\n
\n\t\u5f71\u7247\u4e2d\uff0c\u4e00\u4f4dRally\u8eca\u624b\u7528\u8fd1\u4e4e\u201c\u66b4\u529b\u201d\u7684\u65b9\u5f0f\u99d5\u99ad\u9019\u8f1b\u8eca\uff0c\u5ffd\u800c\u4f86\u500b\u6025\u715e\uff0c\u5ffd\u800c\u4f86\u500b\u66b4\u885d\uff0c\u4e00\u4e0b\u98c4\u79fb\u904e\u5f4e\uff0c\u4e00\u4e0b\u98db\u8d8a\u6c99\u5751\uff0c\u7121\u8ad6\u5982\u4f55\u5c31\u662f\u6beb\u4e0d\u624b\u8edf\u7684\u201c\u64cd\u201d\u5b83\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u7d93\u904e50\u5e74\u5f8c\u7684\u7db2\u8def\u4e16\u4ee3\uff0cGoogle\u7528\u53e6\u4e00\u7a2e\u5f62\u5f0f\u4f86\u8868\u73fe\u300c\u53ef\u9760\u8010\u7528\u300d\u3002<\/span><\/span><\/div>\n
\n\t\"\"<\/span><\/div>\n
\n\t\u5979\u627e\u5230\u4e00\u8f1b\u73fe\u5f79\u53f2\u4e0a\u6700\u591a\u91cc\u7a0b\u6578\u7684Volvo\u6c7d\u8eca\uff081966\u5e74\u578b\u865fP1800s\uff09\uff0d\u5df2\u7d93\u99d5\u99db\u4e86\u8d85\u904e290\u842c\u82f1\u91cc\uff08\u7d04490\u842c\u516c\u91cc\uff09\u3002Google \u70ba\u5b83\u67b6\u8a2d\u4e86\u4e00\u500b\u7db2\u7ad9\uff0c\u8acb\u7db2\u53cb\u4e00\u8d77\u4f86\u5373\u6642\u898b\u8b49\u6b77\u53f2\uff0c\u6176\u8cc0\u5b83\u8d85\u904e300\u842c\u82f1\u91cc\u7684\u90a3\u4e00\u5929\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u53e6\u5916\uff0cGoogle \u9080\u8acb\u9019\u4f4d\u8eca\u4e3bIrv Gordon\u8a18\u9304\u4e0b\u5b83\u7684\u6bcf\u4e00\u500b\u65c5\u7a0b\uff0c\u4e26\u6a19\u6ce8\u5728Google Map\u4e0a\uff0c\u540c\u6642\uff0c\u4f60\u4e5f\u53ef\u4ee5\u300c\u958b\u59cb\u4f60\u81ea\u5df1\u8207\u611b\u8eca\u7684\u6545\u4e8b\u300d\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t<\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\tGoogle Project Re: Brief<\/span><\/strong><\/span><\/div>\n
\n\t <\/div>\n
\n\t<\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t——–<\/span><\/span><\/div>\n
\n\t\u4f5c\u8005\u4ecb\u7d39<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u7db2\u8def\u884c\u92b7\u89c0\u5bdf\u5bb6 Mika<\/span><\/span><\/div>\n
\n\t5\u5e74\u7d1a\u751f\uff0c\u5728\u6d88\u8cbb\u6027\u7522\u696d\u7684\u884c\u92b7\u9818\u57df\u5de5\u4f5c\u4e86\u6578\u5341\u5e74\u3002<\/span><\/span><\/div>\n
\n\t\u6b77\u7d93\u5f9e\u54c1\u724c\u7b56\u7565\u3001\u7522\u54c1\u6982\u5ff5\u4e00\u8def\u4e0a\u5e02\u5230Launch\u3002<\/span><\/span><\/div>\n
\n\t\u95dc\u5fc3\u50b3\u7d71\u7684\u884c\u92b7\u6a21\u5f0f\uff0c\u4e5f\u95dc\u6ce8Web2.0\u3001Social Media\u7684\u8b8a\u5316\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u90e8\u843d\u683c:jabamay.blogspot.com<\/span><\/span><\/div>\n
\n\t———<\/span><\/span><\/div>\n
\n\t <\/div>\n","protected":false},"excerpt":{"rendered":"

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