{"id":9444,"date":"2014-07-24T00:00:00","date_gmt":"2014-07-23T16:00:00","guid":{"rendered":"https:\/\/brand.gamania.com\/gvoice\/9444\/"},"modified":"2020-04-17T11:53:34","modified_gmt":"2020-04-17T03:53:34","slug":"%e7%95%b6%e8%a8%8a%e6%81%af%e5%87%ba%e7%8f%be%e7%9a%84%e9%82%a3%e4%b8%80%e5%88%bb%ef%bc%8c-%e7%94%a8%e5%8a%9b%e9%91%bd%e9%91%bd%e9%91%bd%e9%80%b2%e6%b6%88%e8%b2%bb%e8%80%85%e7%9a%84%e8%85%a6%e8%a2%8b","status":"publish","type":"post","link":"https:\/\/brand.gamania.com\/gvoice\/9444\/","title":{"rendered":"\u7576\u8a0a\u606f\u51fa\u73fe\u7684\u90a3\u4e00\u523b\uff0c \u7528\u529b\u947d\u947d\u947d\u9032\u6d88\u8cbb\u8005\u7684\u8166\u888b\u88e1"},"content":{"rendered":"

\n\t\"\"<\/span><\/p>\n

\n\t\uff08\u5716\u7247\u4f86\u6e90\uff1ahttp:\/\/www.dotcomsecrets.com\/customermindset\uff09<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u4ecb\u7d39\u4e00\u7bc7\u6709\u95dcMessages and Customer \u7684\u6587\u7ae0\uff0c\u5167\u5bb9\u5f88\u7c21\u8981\u3001\u5f88\u7cbe\u5f69\u7684\u95e1\u8ff0\uff0c\u4e00\u500b\u7522\u54c1\u8a0a\u606f\uff0c\u600e\u9ebc\u53bb\u63a5\u89f8\u6d88\u8cbb\u8005\uff1f\u5728\u4ec0\u9ebc\u5730\u65b9\u662f\u500b\u597d\u7684\u5730\u9ede\uff1f\u4ec0\u9ebc\u8a0a\u606f\u662f\u500b\u597d\u7684\u8cc7\u8a0a\uff1f\u600e\u9ebc\u7d66\u6d88\u8cbb\u8005\u4e00\u500b\u597d\u7684\u54c1\u724c\u9ad4\u9a57\uff1f<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u505a\u4e86\u7c21\u55ae\u7684\u7ffb\u8b6f\uff0c\u4e5f\u8acb\u5927\u5bb6\u6b23\u8cde\u539f\u6587\uff1a<\/span><\/span><\/div>\n
\n\thttp:\/\/adage.com\/article\/cmo-strategy\/marketers-consumers-experience-a-pitch\/230119\/<\/a><\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t\u7576\u8a0a\u606f\u51fa\u73fe\u7684\u90a3\u4e00\u523b\uff0c\u947d\u9032\u6d88\u8cbb\u8005\u7684\u8166\u888b\u88e1<\/strong><\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u4e00\u500b\u6a19\u8a9e\uff0c\u9700\u8981\u51fa\u73fe\u5728\u9069\u7576\u7684\u5730\u9ede\u3001\u6642\u9593\uff0c\u4e26\u7559\u4e0b\u4e00\u500b\u7f8e\u597d\u7684\u611f\u89ba<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u884c\u92b7\u4eba\u54e1\u90fd\u719f\u6089\u4ed6\u5011\u7684\u6d88\u8cbb\u8005\uff0c\u90fd\u80fd\u6355\u6349\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u529b\uff0c\u4f46\u8981\u8ff7\u5012\u6d88\u8cbb\u8005\u5011\uff0c\u4ecd\u7136\u662f\u4e00\u500b\u6311\u6230\uff01\u4f8b\u5982\uff0c27\u6b72\u3001\u611b\u98f2\u7d05\u8461\u8404\u9152\u3001\u8eab\u70ba\u8b80\u66f8\u4ff1\u6a02\u90e8\u6210\u54e1\u7684\u51e1\u59ae\u838e\uff0c\u662f\u6211\u5011\u7684\u76ee\u6a19\u6d88\u8cbb\u8005–\u4f46\u8981\u5982\u4f55\u5f71\u97ff\u5979\uff1f\u9019\u5f15\u767c\u4e86\u6211\u5011\u63d0\u51fa\u66f4\u591a\u7684\u554f\u984c\u3002\u6211\u5011\u9700\u8981\u77e5\u9053\u7684\uff0c\u4e0d\u53ea\u662f\u5979\uff08\u51e1\u59ae\u838e\uff09\u6703\u53bb\u54ea\u88e1\uff1f\u800c\u662f\u300c\u7576\u5979\u958b\u5fc3\u6642\uff0c\u5979\u6703\u53bb\u54ea\u88e1\uff1f\u300d\uff1b\u8981\u5f71\u97ff\u51e1\u59ae\u838e\uff0c\u4e0d\u53ea\u662f\u8981\u77e5\u9053\u5979\u5728\u5e79\u9ebb\uff1f\u9084\u8981\u77e5\u9053\u7576\u5979\u63a5\u6536\u5230\u6211\u7684\u54c1\u724c\u8a0a\u606f\u6642\uff0c\u5979\u5728\u60f3\u4ec0\u9ebc\uff1f\u5979\u7684\u611f\u53d7\u662f\u4ec0\u9ebc\uff1f\u5979\u6703\u5f85\u591a\u4e45\uff1f\u9019\u662f\u6211\u8981\u8b93\u5979\u9ad4\u9a57\u5230\u7684\u54c1\u724c\u611f\u53d7\u55ce\uff1f<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u5728\u4e00\u500b\u6b63\u78ba\u7684\u5730\u9ede\uff0c\u50b3\u905e\u7d66\u6d88\u8cbb\u8005\u6b63\u78ba\u7684\u9ad4\u9a57\uff0c\u96d9\u7ba1\u9f4a\u4e0b\u7684\u65b9\u5f0f\u662f\u975e\u5e38\u6709\u6548\u7684\u3002\u9996\u5148\uff0c\u78ba\u8a8d\u54ea\u88e1\u662f\u80fd\u8b93\u4f60\u9047\u898b\u6b63\u78ba\u76ee\u6a19\u6d88\u8cbb\u8005\u7684\u74b0\u5883\u3002\u540c\u6642\uff0c\u9810\u6e2c\u6d88\u8cbb\u8005\u88ab\u4f60\u7684\u8a0a\u606f\u5438\u5f15\u6642\uff0c\u6216\u8005\uff0c\u63a5\u89f8\u5230\u4f60\u7684\u8a0a\u606f\u6642\uff0c\u90a3\u4e00\u523b\u7684\u7fd2\u6027\u3002\u7b2c\u4e8c\uff0c\u5728\u95dc\u9375\u63a5\u89f8\u9ede\uff0c\u4e5f\u5c31\u662f\u6d88\u8cbb\u8005\u6703\u82b1\u6bd4\u8f03\u591a\u6642\u9593\u7684\u5730\u65b9\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u9ad8\u95dc\u5fc3\u5ea6\u8cc7\u8a0a\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u7576\u5a92\u4ecb\u8cc7\u8a0a\u8655\u65bc\u4e00\u500b\u5b89\u975c\u7684\u74b0\u5883\u88e1\uff0c\u80fd\u5f15\u8d77\u6d88\u8cbb\u8005\u5171\u9cf4\uff1b\u82e5\u6d88\u8cbb\u8005\u6709\u8db3\u5920\u6642\u9593\u5438\u6536\u8cc7\u8a0a\u7684\u8a71\uff0c\u5171\u9cf4\u6548\u679c\u66f4\u597d\uff01\u9019\u9053\u7406\u770b\u4f3c\u5bb9\u6613\uff0c\u4f46\u82e5\u5728\u6c92\u6709\u300c\u5ba2\u5236\u5316\u8a0a\u606f\u300d\u53bb\u8fce\u5408\u6d88\u8cbb\u8005\u7684\u7fd2\u6027\u7684\u60c5\u6cc1\u4e0b\uff0c\u6216\u662f\u5728\u932f\u8aa4\u7684\u5730\u9ede\u50b3\u905e\u6b63\u78ba\u7684\u8a0a\u606f\uff0c\u9019\u53ef\u6703\u8b93\u884c\u92b7\u4eba\u54e1\u932f\u904e\u6a5f\u6703\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u5728\u92b7\u552e\u9ede\u63d0\u4f9b\u8a0a\u606f\u5c0d\u6d88\u8cbb\u8005\u662f\u5f88\u6709\u529b\u7684\uff0c\u56e0\u70ba\u6211\u5011\u5f88\u6e05\u695a\uff0c\u7576\u6d88\u8cbb\u8005\u770b\u5230\u9019\u4e9b\u8a0a\u606f\u7684\u6642\u5019\uff0c\u4ed6\u6b63\u8981\u505a\u4ec0\u9ebc\u6a23\u7684\u4e8b\u60c5\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u6d88\u8cbb\u8005\u5728\u514b\u7f85\u683c\u8d85\u5e02\u88e1\uff0c\u7ad9\u5728\u8abf\u5473\u6599\u5340\u7684\u8d70\u9053\u4e0a\uff0c\u773c\u775b\u76ef\u8457\u4e00\u6574\u6392\u7684\u82a5\u672b\u5546\u54c1\uff0c\u6b64\u6642\u51fa\u73fe\u300c\u8a66\u8a66\u770b\u65b0\u53e3\u5473\u5427\uff01\u300d\u9019\u6a23\u7684\u6a19\u8a9e\uff0c\u53ef\u4ee5\u4fc3\u9032\u6d88\u8cbb\u8005\u7522\u751f\u8cfc\u8cb7\u7684\u884c\u52d5\u3002\u800c\u540c\u6a23\u7684\u6a19\u8a9e\uff0c\u82e5\u51fa\u73fe\u5728\u9ad8\u901f\u516c\u8def\u300c\u9084\u6709\u5169\u516c\u91cc\u5230\u9054\u514b\u7f85\u683c\u8d85\u5e02\u300d\u7684\u6a19\u793a\u7248\u4e0a\uff0c\u5c0d\u65bc\u6b63\u958b\u5f80\u8db3\u7403\u7df4\u7fd2\u5834\uff0c\u6216\u662f\u846c\u79ae\u7684\u6d88\u8cbb\u8005\u4f86\u8aaa\uff0c\u8166\u6d77\u88e1\u6839\u672c\u6c92\u6709\u5fc3\u601d\u53bb\u60f3\u82a5\u672b\u9019\u4ef6\u4e8b\u60c5\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u6253\u52d5\u6d88\u8cbb\u8005\u7684\u95dc\u9375\u662f\uff0c\u91cf\u8eab\u8a02\u4f5c\u8a0a\u606f\uff0c\u4e26\u8207\u6d88\u8cbb\u8005\u81ea\u7136\u7684\u60f3\u6cd5\u8207\u611f\u53d7\uff0c\u7522\u751f\u5171\u9cf4\u3002\u4f46\u4e5f\u8981\u9032\u4e00\u6b65\u78ba\u4fdd\uff0c\u9019\u500b\u8a0a\u606f\u80fd\u5426\u9023\u7d50\u6d88\u8cbb\u8005\u7684\u300c\u6b63\u9762\u7d93\u9a57\u300d\u3002\u6bd4\u5982\u8aaa\uff0c\u60f3\u63a5\u89f8\u300c\u65b0\u5abd\u5abd\u300d\u9019\u500b\u65cf\u7fa4\uff1f\u6240\u4ee5\u5728\u5a66\u7522\u79d1\u520a\u767b\u5ee3\u544a\uff0c\u5c0d\u5427\uff1f\u4f46\u8981\u77e5\u9053\uff0c\u4e26\u4e0d\u662f\u6bcf\u500b\u53bb\u5a66\u7522\u79d1\u7684\u4eba\uff0c\u90fd\u62b1\u6301\u8457\u300c\u6709\u597d\u6d88\u606f\u300d\u9019\u6a23\u7684\u5fc3\u614b\u3002\u540c\u6a23\u7684\uff0c\u5728\u6a5f\u5834\u7684\u6d77\u95dc\u6aa2\u67e5\u9598\u53e3\u653e\u7f6e\u5ee3\u544a\uff0c\u4e5f\u662f\u63a5\u89f8\u7d93\u5e38\u65c5\u884c\u7684\u6d88\u8cbb\u7fa4\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u4f46\u662f\u6d77\u95dc\u5b89\u5168\u6aa2\u67e5\uff0c\u5c0d\u65c5\u5ba2\u662f\u6709\u58d3\u529b\u7684\uff0c\u540c\u6642\u4e5f\u662f\u65c5\u9014\u4e2d\u6700\u4e0d\u6109\u5feb\u7684\u7d93\u9a57\u4e4b\u4e00\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u4e00\u822c\u4eba\u5011\u5982\u679c\u5728\u8cb7\u4e86\u67d0\u7a2e\u98df\u7269\u6216\u98f2\u6599\u4e4b\u5f8c\u99ac\u4e0a\u611f\u5230\u4e0d\u9069\u7684\u8a71\uff0c\u5373\u4f7f\u9019\u500b\u98df\u7269\u4e26\u4e0d\u662f\u7f6a\u9b41\u798d\u9996\uff0c\u4ecd\u6703\u7d42\u8eab\u907f\u514d\u518d\u6b21\u63a5\u89f8\u9019\u6a23\u7684\u98df\u7269\u3002\u6211\u5011\u90fd\u77e5\u9053\u5927\u5bb6\u5c0d\u6dbc\u62cc\u6372\u5fc3\u83dc\u6709\u4e0d\u597d\u7684\u7d93\u9a57\uff0c\u4e26\u4e14\u300c\u6c38\u4e0d\u518d\u89f8\u78b0\u300d\u3002\u5982\u679c\u9023\u7d50\u5927\u8166\u7684\u662f\u300c\u8ca0\u9762\u7d93\u9a57\u300d\uff0c\u540c\u6a23\u6703\u5e36\u4f86\u7121\u6cd5\u78e8\u6ec5\u7684\u6548\u679c\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u4e00\u65e6\u4f60\u5728\u5c0d\u7684\u74b0\u5883\uff0c\u63a5\u89f8\u5230\u5c0d\u7684\u6d88\u8cbb\u8005\uff0c\u5225\u6d6a\u8cbb\u9019\u6a23\u7684\u6a5f\u6703\u800c\u63d0\u51fa\u7121\u95dc\u75db\u7662\u7684\u6d88\u8cbb\u8cc7\u8a0a\u3002\u6216\u8a31\u4f60\u60f3\u8981\u5728\u98db\u6a5f\u4e0a\u7684\u9910\u76e4\u5370\u5237\u5ee3\u544a\uff0c\u4f46\u662f\u7576\u4f60\u77e5\u9053\u4e58\u5ba2\u7528\u9910\u4e4b\u5f8c\uff0c\u6703\u88ab\u7d81\u5728\u6905\u5b50\u4e0a\u4e09\u500b\u591a\u5c0f\u6642\uff0c\u4f60\u5c31\u4e0d\u6703\u6d6a\u8cbb\u9019\u4e9b\u5370\u5237\u8cbb\u7528\u4e86\u3002\u4f60\u53ef\u5b78\u300c\u611f\u5192\u85e5\u6cf0\u8afe\u300d\u7684\u65b9\u5f0f\uff0c\u63d0\u4f9b\u4e58\u5ba2\u8cc7\u8a0a\u5728\u642d\u6a5f\u6642\uff0c\u505a\u4e9b\u4f38\u5c55\u64cd\u3002\u5982\u679c\u4f60\u8981\u5728\u5f9e\u4e8b\u51ac\u5b63\u904b\u52d5\u7684\u65c5\u9928\u6295\u653e\u5ee3\u544a\uff0c\u4e0d\u8981\u91cd\u8907\u4f7f\u7528\u820a\u7684\u6236\u5916\u5ee3\u544a\uff0c\u5b78\u5b78\u7b2c\u4e00\u9280\u884c\u7684\u505a\u6cd5\u4f86\u63a8\u92b7\u7db2\u8def\u9280\u884c\u8207\u5ba2\u5236\u5316\u7406\u8ca1\u7684\u8cc7\u8a0a\uff0c\u300c\u9280\u884c\u662f\u4f60\u7684\u6ed1\u96ea\u9762\u5177\uff0c\u8b93\u4f60\u4e0d\u6703\u88ab\u902e\u6355\u300d\u3002<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u900f\u904e\u9810\u6e2c\u6d88\u8cbb\u8005\u51fa\u6c92\u7684\u5730\u65b9\uff0c\u4ee5\u53ca\u4ed6\u5011\u63a5\u89f8\u5230\u7522\u54c1\u8a0a\u606f\u6642\u7684\u884c\u70ba\u53cd\u61c9\uff0c\u53ef\u4ee5\u8b93\u4f60\u5e6b\u54c1\u724c\u5efa\u7acb\u4e00\u500b\u8b93\u6d88\u8cbb\u8005\u611f\u53d7\u826f\u597d\uff0c\u4e26\u89ba\u5f97\u4e0d\u5f97\u4e0d\u8a66\u8a66\u770b\u9019\u500b\u54c1\u724c\u7684\u5546\u54c1\u7684\u9ad4\u9a57\uff01<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u539f\u8457\u4f5c\u8005\u4ecb\u7d39Sherry Orel<\/span><\/div>\n
\n\tSherry Orel is the chief executive officer of Brand Connections<\/span><\/div>\n
\n\t\"\"<\/span><\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t——————————————-<\/span><\/div>\n
\n\t\u4f5c\u8005\u4ecb\u7d39<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\tBruce<\/span><\/span><\/div>\n
\n\t <\/div>\n
\n\t\u66fe\u64d4\u4efb\u904e\u570b\u5167\u5916\u96fb\u8996\u5ee3\u544a\u88fd\u4f5c\u3001\u96fb\u5f71\u767c\u884c\u8207\u6232\u9662\u884c\u92b7\u3001\u65e5\u672c\u96fb\u901a\u5317\u4eac\u5206\u516c\u53f8\u5275\u610f\u6bd4\u7a3f\u5718\u968a\u3001\u904a\u6232\u6a58\u5b50\u5167\u90e8\u5c0e\u6f14\uff0c\u76ee\u524d\u70ba\u65e5\u672c\u904a\u6232\u6a58\u5b50\u5546\u54c1\u958b\u767c\u90e8\u8ab2\u9577\uff08Section Manager\uff09<\/span><\/span><\/div>\n
\n\t——————————————-<\/span><\/div>\n
\n\t <\/div>\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

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