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Sanuk is a renowned handmade shoe brand in California, U.S. The word is originally Thai, meaning ‘pleasant and wonderful’. This brand won the grand prize of shoe design in 2007 in the U.S. This year, they launched a new series, ‘Streaker’, hoping to bring everyone the joy and comfort of streaking. When you hear the name, ‘Streaker’, it is not hard imagine how light-footed this shoe would be!
To welcome the blazing summer, Sanuk promotes the urban surfing and casual leisure style and adopted the bright orange as color to reflect the ‘madness’ of Streaker. The shoe model is slightly narrower with different light materials mix-matched to present the idea. In addition to the main fabric, the front of the shoes are layered with suede, the heel part with metal fabric and the flashy streaks on the side seems to suggest lightning speed. Everything on those shoes seems to convey the sense of vacation. The humorous streaking comic printed on the insoles are telling you: if you wear these, you will be free of restrain as if running naked!
In addition, all the standard models are equipped with the ultra-light Vulc-Lite soles, as well as AEGIS anti-bacteria, odor-proof insoles. Let’s get a pair and jump out and about on the streets! The advertised price for Streaker is NT2480. Such awesome shoes completely overturn your fixed impression on shoes. Now let’s hear the theme song they released exclusively for Streaker, Don’t fear the Streaker!!
參考資料:
http://www.clothic.com/blog/sanuk-streaker.html
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gamaniabrandcenter
A blog jointly written by members of Gamania brand center provides insights and observation about brand, marketing and design by designers, project drafters, musicians, exhibition planners, creative minds and aliens…
Blog: gamaniabrandcenter.blogspot.com
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