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The Most Expensive T-shirt in History: Buy One Diesel T Shirt, Get a Free Condo

The Most Expensive T-shirt in History: Buy One Diesel T Shirt, Get a Free Condo

You might have heard about buying "Ferrari" and getting free tire, but have you ever heard of buying a tire and getting free Ferrari? Italian clothing brand "Diesel" did it....
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“Boarding simulation” at Songshan Airport Raises Brand Favorability Despite Pandemic

“Boarding simulation” at Songshan Airport Raises Brand Favorability Despite Pandemic

The global coronavirus pandemic has forced brands to face more than the issue of reduced sales. As mentioned in the article "The Brand Challenges from the Pandemic" of Issue No...
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Season 2 Coming Soon After 13 Years Break! Classic Japanese Drama for Metropolitan Office Workers – “The Man Who Can’t Get Married”

Season 2 Coming Soon After 13 Years Break! Classic Japanese Drama for Metropolitan Office Workers – “The Man Who Can’t Get Married”

In the fields of gaming and movie industries, "sweet nostalgia" has never gone out of fashion. After years of hiatus, it is a great joy for fans to see the...
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5 Stages of the “User”-Centered Design Thinking Process

5 Stages of the “User”-Centered Design Thinking Process

▲ Empathize → Define → Ideate → Prototype → Test Design thinking is a "user-centered" approach to create more possibilities through user demands. The creator of this method is the...
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A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating" always seems to be a bit negative, like a horrible and scheming colleague at the...
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July 14, 2020

The Most Expensive T-shirt in History: Buy One Diesel T Shirt, Get a Free Condo

You might have heard about buying "Ferrari" and getting free tire, but have you ever heard of buying a tire and getting free Ferrari? Italian clothing brand "Diesel" did it. Even more, it says "Buy a T-shirt and get a free condo located in Miami, the U.S. and designed by an Italian designer!" The cost to "buy a T-shirt and get a condo" is steep. This is the most expensive T-shirt in the history. There are only 143 T-shirts available, each is unique and printed with the ground plans of the condos. For instance: Buy the 100% pure cotton...
Columns On Market Trends
July 14, 2020

“Boarding simulation” at Songshan Airport Raises Brand Favorability Despite Pandemic

The global coronavirus pandemic has forced brands to face more than the issue of reduced sales. As mentioned in the article "The Brand Challenges from the Pandemic" of Issue No .405 of EMBA Magazine, according to an American PR company's research, it was discovered that "During the pandemic, if they (the general public) feel that a certain brand values 'profits' over 'people', then they will not be able to trust this brand again." An event that gathers the crowds is no good, and any statement that does not empathize with the people's lives is no good. Songshan Airport knows...
Columns On Branding
July 1, 2020

Season 2 Coming Soon After 13 Years Break! Classic Japanese Drama for Metropolitan Office Workers – “The Man Who Can’t Get Married”

In the fields of gaming and movie industries, "sweet nostalgia" has never gone out of fashion. After years of hiatus, it is a great joy for fans to see the revival of classic characters and new developments in the story. As long as it doesn't veer off course too much, it can often become a hot topic. However, have you ever seen a TV series do the same? ▲The character Shinsuke Kuwano played by Hiroshi Abe is a very stubborn man that often causes trouble to his fellow workers. (Photo source: natalie.mu) Surprise revival of a classic Japanese series...
Columns Recommendation
June 30, 2020

5 Stages of the “User”-Centered Design Thinking Process

▲ Empathize → Define → Ideate → Prototype → Test Design thinking is a "user-centered" approach to create more possibilities through user demands. The creator of this method is the founder of the renowned American design company IDEO - David Kelley. Kelley transformed past experience in problem-solving in terms of the design thinking perspective into a master's level course when he held the position of Director at the Stanford University's Hasso Plattner Institute of Design, and established the academic position of "design thinking". IDEO CEO Tim Brown has also proposed the original definition in the Harvard Business Review "Design...
Columns On UX
April 1, 2020

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating" always seems to be a bit negative, like a horrible and scheming colleague at the office. In fact, it is exactly your grounded personality and hard work that requires a little boost with a bit of cunning schemes. This helps you to establish better relationships with your supervisors and colleagues, to make your clients with the perfect impression on you, and to stay calm and focus on the main points in your response in tough negotiations.  The author of the book - Counseling Psychologist...
Columns Recommendation
April 1, 2020

The Impact of smartphone Holding Methods on UI Design, Let’s Talk about Thumb Rules

Thumb Zone Interaction Design - Mobile UX ▲Photo by Andrea Natali on Unsplash When Saha upgraded from the old iPhone 6 to iPhone 11 with the 2019 trend for new smartphones, I did not feel any exhilaration or anticipation, but I was shocked and shouted in my mind, "How big it is! I'm afraid I can't get used to this heavy phone!" The huge upgrade from a 4.7" screen to a 6.1" screen iPhone 11 was a brand new experience for my hand. The first worry is that it would really hurt if iPhone 11 slipped from my hand...
Columns On UX
April 1, 2020

“Tonight, I’ll be eating…” Internet slams Uber Eats spokesperson campaign ads. Is a plus or minus for the brand profile?

"Tonight, I'll be eating...Kebuke bubble milk tea without ice." "Tonight, I'll be eating...Jin Feng braised pork rice with an egg."  Do these two sentences immediately call up an image and sounds in your mind?  The commercial rated as a "confusion" and "embarrassment"  ▲ The frequent promotion on YouTube has rooted the line "Tonight, I'll be eating..." in everyone's memory. At the beginning of this year, the series of Uber Eats ads were heavily promoted on YouTube. Inside an indoor basketball court that is decorated like Jam Hsiao's home, Jam and Crowd Lu makes their Uber Eats orders after saying...
Columns On Branding
April 1, 2020

Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

If you ask a person randomly on the streets in Taiwan his or her impression of "Kentucky Fried Chicken?", and he or she would probably answer, fried chicken, KFC, Colonel Sanders, or a fast food restaurant. Whichever the answer is, you probably wouldn't have thought that KFC would actually build up a "love motel"! Not only does it have all the facilities of a motel, but also finger-licking tasty buckets of fried chicken. What's even better is that all the wonderful things there are free! Unfortunately, this motel is only operated in Spain :( Here's the deal, people in...
Columns On Market Trends
January 6, 2020

On the Relationship Between IP and Brand

What is IP? IP is the abbreviation for intellectual property, and its literal translation in Chinese is “智慧財產” . In the early days, it referred to the products created by people using their intelligence and spirit, such as: novels, movies, cartoons, plays, television programs, and others. As early as in the 20s of the last century, Disney has created a large number of characters: Mickey Mouse, Donald Duck, and others are famous IP characters. Japan anime has also released the popular Pokemon series. Hollywood has further filmed the Avengers movies series for a consecutive tens, sweeping the globe. The...
Columns On Branding
January 6, 2020

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Fan economy is the hottest thing right now. Anyone that can attract clicks are thinking about how to profit from the flow of visitors. The key to be able to develop economies from the scale of your fans relies on whether you have the correct concept of “fans”. Once you mention “fans”, many always think of Otakus or fangirls, but you should detach from such a superficial viewpoint and look into the deeper essence of a fan. They don't just want their beloved celebrity or brand, they want the right to direct what they love more actively than previous...
Columns Recommendation
December 31, 2019

It’s not enough to please consumers; from now on, be a brand with an attitude

You might question the title by asking "A brand is not a person, how can it have an attitude?" Before we answer this question, let's start by taking a look at a case: do you know the batch home appliance seller 486? In September this year (2019), he posted on the Facebook page (screenshot below), which basically indicates: Some people attack him for selling Korean products and showing off his wealth. Not only does he not apologize, show his weakness, ask for forgiveness, but he also counterattacks with his full force saying "You haters are a group of idiotic...
Columns On Market Trends
December 31, 2019

Netflix Opens Brick and Mortar Movie Theater, Building its Classic Image “Marking its Territory”?

▲ Netflix leases 70s old cinema "Paris Theatre" in New York to show its own movies causing a huge external buzz (Source of the photo: official Netflix Film twitter page) The saga between Netflix and the traditional entertainment industry, various major film festivals, and brick-and-mortar theaters are well-known. For instance, Cannes Festival in France publicly refused to include Netflix in the festival, while Netflix posted a long response saying that we are the future of of cinema, and if Cannes is choosing to be stuck in the history of cinema, that's fine. CEO Reed Hastings even publicly stated that...
Columns On Branding
October 4, 2019

Now available on Netflix! Back to the 80s, “The Naked Director” Changes the World with Porn

▲ Japanese national superstar Takayuki Yamada , and up-and-coming starlette Misato Morita, who portray director Toru Muranishi and porn star Kaoru Kuroki, are the soul of the movie. They have naked and bold  scenes in the drama Adapted from the biography of legendary Japanese porn director Toru Muranishi, "The Naked Director" available on Netflix in August this year has made a buzz after its debut online. Throughout 8 episodes of season 1, the main character Toru Muranishi, whom Japanese national star Takayuki Yamada portrays, demonstrated the "awakening" from a regular and honest English learning material salesman to a porn...
Columns Recommendation
October 2, 2019

The Secret Trick in the Advertising Industry

▲ The close-out report of Cannes Creative Lions 2018 Today, I would like to recommend a book, a book that is a shared secret in the advertising industry - "The close-out report of Cannes Creative Lions 2018".  It is written by Jacqueline Lai, also known as Xiaoyu, the Taiwanese official representative at the Cannes Lions Festival, and the curator of the Taiwan Creativity Week, too.  Cannes Lions has always been the Oscars of advertising industries around the world. It is held in June each year in Cannes, France, where the world's most outstanding advertisement creations are presented. In addition...
Columns Recommendation
October 2, 2019

When the Trend News Breaks, Should Social Media Follow or Not?

Social media topics replace and alternate each other at a rapid speed. Traditional TV commercials was used to be broadcasting for a year, and one version of digital banners can be resized into hundreds of different versions that could be used for one to two months at least; however, when it comes to social media nowadays, hot topics can potentially sustain for a short period of less than three days. Thus, social media editors are tasked with the important mission of keeping up with hot topics.    But, to follow or not to follow, that is the question.   ...
Columns On Branding
October 2, 2019

[Book Excerpt] A.I. Superpowers Dr. Lee Kai-Fu’s Deep Analysis of Ten-Year A.I. Future Trend

▲ A.I. Superpowers Artificial intelligence has been the hot topic in recent years. The interactions between Iron Man Tony Stark and A.I. computer "J.A.R.V.I.S." are amazing, and could that ever happen in the near future? Can human beings be released from the shackles of intensive labor to find out more about the meaning of life? In his book "A.I. Superpowers", Dr. Lee Kai-Fu talks about the A.I. development in the past and the future, and the advantages and disadvantages between China and America. It offers a window into the whole industry. Here, we summarize some key points within the...
Columns On UX
September 30, 2019

A good command of negative space brings layers to your design!

Foreword I have discovered that when I was helping out with reading paper during work. There was an issue with layout most of the time. The client often requests a revision to increase the size of elements because they don't jump out enough. In fact, aside from the forced solution of increasing element size, you can also make use of the negative space. Well organize the elements to enhance the discernibility. It will clear up the items that the client's complaint, "not big enough". Thus, I've summarized the technique into this article, in the hopes of facilitating your work....
Columns On UX
June 28, 2019

A Must-Learn Move for April Fool’s Day: As an Good Opportunity to Play Tricks and to Promote New Products

We all know that April Fool’s day is a great opportunity for brands to pull off some “entertainment”.  On this day, customers tend to just laugh at the silly or goofy things done or tricks pulled off by the suppliers after they find out the truth. However, to imagine that if a brand seriously launched an unbelievable product on April Fool’s day, and it wasn’t meant to be a joke, what would you think? Burger King’s Whopper Goes Meatless!? What if someone told you that Burger King’s Whopper doesn’t really a beef-contained burger but a vegetarian burger, and you...
Columns On Market Trends