The saying “Time is advancing” doesn’t only apply on humans, but on dogs as well. Don’t you see videos on YouTube channels about how pet

You might have heard about buying “Ferrari” and getting free tire, but have you ever heard of buying a tire and getting free Ferrari? Italian

If you ask a person randomly on the streets in Taiwan his or her impression of “Kentucky Fried Chicken?”, and he or she would probably

You might question the title by asking “A brand is not a person, how can it have an attitude?” Before we answer this question, let’s

We all know that April Fool’s day is a great opportunity for brands to pull off some “entertainment”.  On this day, customers tend to just

Burger King trolls McDonald’s yet again. This time it’s all about Big Macs! That’s right. All the names of Burger King combo meals have been

“Exposing one’s own shortcomings is a good business.” The statement is based on a pivotal core presumption “The product is not for everyone.” It sounds

A good and creative idea is usually “simple, easy to understand, and can be carried out by different people without the results being too inconsistent.”

▲The wildly sought after McDonald’s limited supply of Szechuan Sauce and poster. As long as your brand has been around long enough, then you must

Look at the above movie poster, who do you think the owner of this advertisement is? Recently, the foreign marketing industry has popularized a new

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to

This is a meaningful case of brand marketing. “Heineken” has its eyes on the “+Pool” project which “a group of crazy people wants to use