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Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

If you ask a person randomly on the streets in Taiwan his or her impression of "Kentucky Fried Chicken?", and he or she would probably answer, fried chicken, KFC, Colonel

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On the Relationship Between IP and Brand

On the Relationship Between IP and Brand

What is IP? IP is the abbreviation for intellectual property, and its literal translation in Chinese is “智慧財產” . In the early days, it referred to the products created by

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Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Fan economy is the hottest thing right now. Anyone that can attract clicks are thinking about how to profit from the flow of visitors. The key to be able to

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It’s not enough to please consumers; from now on, be a brand with an attitude

It’s not enough to please consumers; from now on, be a brand with an attitude

You might question the title by asking "A brand is not a person, how can it have an attitude?" Before we answer this question, let's start by taking a look

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Netflix Opens Brick and Mortar Movie Theater, Building its Classic Image “Marking its Territory”?

Netflix Opens Brick and Mortar Movie Theater, Building its Classic Image “Marking its Territory”?

▲ Netflix leases 70s old cinema "Paris Theatre" in New York to show its own movies causing a huge external buzz (Source of the photo: official Netflix Film twitter page)

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PREV NEXT
April 1, 2018

8 UX Terms You Might Not Know About

Author: Shandy TsaiThis article is provided by UXeastmeetswest. The original article: 8 UX terms You Might Not KnowAbout UXeastmeetswest is a content platform created by four alumni of Taiwan's Tsing Hua University, also UX talents currently working overseas. The team shares with the readers weekly their working and living experience in the United States and in Mainland China. While the four authors all work at a different position at companies of different scales, the content featured on the platform is highly innovating. It not only showcases the working environment of companies ranging from Internet giants to newly-founded IT companies in the United States

Columns On UX
March 30, 2018

It is Obviously an Advertisement Pretending to be a Movie Trailer! What is happening?

Look at the above movie poster, who do you think the owner of this advertisement is? Recently, the foreign marketing industry has popularized a new form of expression: disguising the brand's marketing advertisement as a movie, and even produce a trailer for it! Why would the brand make its customers spend so much time examining the piece of advertisement as a movie trailer, to only find out it is actually an advertisement at the end? What is this method of product marketing really about? Crocodile Dundee is back! Is it for real? The most representative example would be "2018

Columns On Market Trends
March 30, 2018

While Newspapers Are Struggling to Maintain, “The Affairs” Is Also Facing Unknown Challenges Ahead

▲ (A photo from the Facebook Fan-Page of "The Affairs") "The Affairs", a newspaper of the new era, was founded in Summer 2017, and began its fundraising plan in Winter 2017. People are easily overwhelmed by the amount of quick, short and fragmented messages in the contemporary society. "The Affairs" hopes to give subscribers a chance to sit down and read a newspaper that is completely different from the others in terms of its value, content, and typesetting design. What is different? Everything is different. For its outer appearance, "The Affairs" chose to use two newsprints that have never

Columns Recommendation
March 30, 2018

How can a lifeless chatbot bring livelihood to a community?

After Facebook’s launch of the “Facebook Messenger Platform” to provide developers with free access to various chat bots and LINE’s launch of the “Messaging API”, chatbots have become major hits in online communities, and are now the key focus of discussions regarding community maintenance. In fact, it is not the first time chatbots have grasped the attention of the public. In the 1960s, psychiatrists developed the chatbot ‘Eliza’for patients to chat with through text messages, thereby receiving the correct medical treatment needed. But the chatbots of today’s major hit should not be underestimated. With the latest AI technology, the

Columns On Branding
December 31, 2017

Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to stop it, or pretend you haven't seen anything, and slip away in fear of trouble? 2. In another situation, you bought a "bullied" hamburger, would you remain silent and accept it, or immediately talk to the store employee? This social experiment by Burger King is meant to highlight the fact that bullying is being ignored in real life. Rather than bore you with a speech, why not have you experience it for yourself? Burger

Columns On Market Trends
December 31, 2017

The evolution of endorsements as seen from “Lineage M”

The highly anticipated launch of "Lineage M" was a immediate hit on the market. The sophisticated game design is one thing, but the choice of celebrity endorsers is even more interesting. "Lineage M" chose 3 celebrity endorsers: Chen Chin-Feng, Tai Tzu-Ying, and Aaron Nieh. All 3 are top players in their fields, and every narrated line in their ads connect their expertise with the game. However, some gamers still said "I don't see a direct link from the game to these endorsers, what do they have to do with Lineage M?" ▲ The Lineage M ad with Taiwan baseball

Columns On Branding
December 31, 2017

The Shining Lights in the Dark “The Great Buddha+” and “The Bold, The Corrupt And The Beautiful”

   ▲"The Great Buddha+" poster  ▲ "The Bold, The Corrupt And The Beautiful" poster This year's Golden Horse Awards was a sweeping success for Taiwanese films. The awards won between the two films "The Great Buddha+"and "The Bold, The Corrupt And The Beautiful" include Best Leading Actress, Best Supporting Actress, Best Supporting Actor, Best Feature Film, Best Director, Best Cinematography, Best Original Film Score, Best Adapted Screenplay, and the Audience Choice Award. One could call the two films shining lights in the dark, as they both carry a sense of darkness in the stories. "The Great Buddha+" is a

Columns Recommendation
December 31, 2017

What do you know about your readers? Unveiling the Secrets of Blog Reader Behaviors – Foodies

PIXNET UX Lab had previously shared some insight regarding "Beauty Readers" and "Travel Readers". This issue, we will talk about the last part of reader experience that everyone has had before: looking up restaurants and food online. What really goes on in the foodie reader's mind when they are searching for food online and ultimately makes a decision? We will unlock the secrets of a foodie reader in this issue of UX Experience! ▲ "Location + type of cuisine" search behavior of a foodie The responders have two types of restaurant search methods. One is to run a general

Columns On UX
October 1, 2017

Don’t underestimate the youth as superficial!

Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms of prices and creative marketing campaigns. Everyone wants to become the top consumer's choice. The scooter market usually target (high school seniors to) college students. First, the target group are pursuing new purchases; second, their first purchase often determine future purchase considerations; finally, brand management must gear towards the youth. Therefore, the mission for the brands is to understand the different demands of various generations of college students. The basic task would be to

Columns On Branding
October 1, 2017

Asia’s Youngest 10-Year-Old Philosopher is a Published Author!

Since ancient times in history, the image of a philosopher is that of a bony, gray-haired, ragged and meager person. However, Nakashima Bao, a child of merely ten years old will completely shatter your stereotypical idea of a philosopher. In 2014, Mr. Takahashi, the Editor-in-Chief of Japanese Publishing Company Sunmark received a message on Facebook. "Hello! I'm nine years old. I didn't go to school, I was home schooled. I look for people I like to teach me!I learn what I enjoy learning, and I prioritize studies that interest me.I am a self learner in the Tokyo University Gifted

Columns Recommendation
October 1, 2017

Why do corporations need to study UX?

A developer team may consider the introduction of UX research when developing product services, to better meet user demands with a product design based on UX methods. Maybe you have tried a few user experience research, or had an UX designer in your team, but the final product still leaves a lot to be desired. You may then think: If UX studies cannot guarantee a better product, why do we even do it? We know that there are many factors that may influence the product service quality from planning to execution. Those factors include team members, resources, and execution

Columns On UX
October 1, 2017

Why did Heineken sponsor the “New York, East River, +Pool”?

This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27 million liters of river water per day, and allow New Yorkers to jump into a clean and clear East River to swim once again". Once the number of supporters reach 100,000, Heineken will donate USD $100,000 to make this dream come true. ▲ Imagine what a floating swimming pool would look like on the East River in New York City. Why is it important? If this project is feasible,

Columns On Market Trends
July 6, 2017

Naomi Watanabe and Yuni Yoshida Amazed Fans!

Who says stars need to be slim and beautiful? Naomi Watanabe broke the social frame over the world with her short and round figure. She has longed to be in the entertainment business since a young age and joined New Star Creation. Not afraid of jests and working as hard as she could, she finally became a regular cast on the Fuji TV variety show "Picaru no Teiri". Not only was she the star of the show's "Shiratori Story" segment, she also released a single as " Shiratori". Her perseverance and unique style resulted in her as the record-holder

Columns Recommendation
July 3, 2017

A good brand brings out a better you. See how Nike uses high-tech to achieve well-rounded, successful branding

Are you a jogger? Are you always alone and take the steps forward on your own? Nike heard you. With high technologies, it creates an “avatar of you”, who runs with you in real time! The so-called “Unlimited Stadium” is the world’s first 200-meter full-size LED running track taking the form of a figure-eight, which looks like a giant footprint of a Nike shoe on the bustling financial center Bonifacio Global City in Manila, Philippines. What’s special about Unlimited Stadium is the LED screen along the running track. When you run, “your avatar” on the screen will follow you,

Columns On Market Trends
July 3, 2017

Behold, UX is all around! User experiences in our daily lives

“Oh man! What the hell is this? Why is it so hard to use?” Does it sound familiar to you? Has it occurred to you that the things we use every day, from the moment you open your eyes until you go to bed, influence your mood due to bad user experience? Or even products of the same functions, some make you feel heart-warming, while others are just hopelessly bad. In fact, many details of our lives are closely related to user experience (UX). If the designer can be more empathetic to the users, lots of unhappy experience can

Columns On UX
July 3, 2017

How to market when the government is a brand?

In a democratic country, its government is not only a political or administrative body, but also a brand that requires honing. In 2017, let’s take a look at how Taipei City shines its brand of Taipei City Government through the Summer Universiade. Marketing Strategy 1: Invites its people into the game Only when you make people think, “I’m involved,” does the event become a hot topic and attract public attention. Therefore, the first shot of the Summer Universiade is launching the slogan “Taipei, My Stage!” which invites all Taipei citizens to be the hosts; moreover, the mindset that hosts

Columns On Branding
April 1, 2017

Fine Paintings from Musée d’Orsay – An April Feast

In the 19th century, Europe was influenced by nationalism. Young painters, in the latter half of the 18th century, found that neo-classicism could hardly earn them a place in the circle of art. As a result, more and more of them began to seek new means of presentation in their works. During this period, various schools of paintings, including romanticism, realism, and impressionism, became accomplished brilliantly. France, that praised democracy highly, was naturally the center of art then. Many of the classics in painting that were left to us were created in that period, influencing the development of the

Columns Recommendation
April 1, 2017

Sensational Appeal to the Younger Generation

Brand communication can be used to pack new products as well as to enhance the brand image. Recently, more and more issues concerning the elderly have been discussed vividly. Many advertisements use grannies as the leading roles, exploring the cross-generational communication. In addition to arousing the empathy among different generations, it also continues to transform consumers’ cognition of brand, motivating their brand identification. Among the advertisements in 2017 Super Trophy, Audi appeals differently from other automobile manufacturers, which tend to focus on engines, speed, car body design, interior design, and more. Audi’s ad proposes the issues of gender equality,

Columns On Branding