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Now available on Netflix! Back to the 80s, “The Naked Director” Changes the World with Porn

Now available on Netflix! Back to the 80s, “The Naked Director” Changes the World with Porn

▲ Japanese national superstar Takayuki Yamada , and up-and-coming starlette Misato Morita, who portray director Toru Muranishi and porn star Kaoru Kuroki, are the soul of the movie. They have

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When the Trend News Breaks, Should Social Media Follow or Not?

When the Trend News Breaks, Should Social Media Follow or Not?

Social media topics replace and alternate each other at a rapid speed. Traditional TV commercials was used to be broadcasting for a year, and one version of digital banners can

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[Book Excerpt] A.I. Superpowers Dr. Lee Kai-Fu’s Deep Analysis of Ten-Year A.I. Future Trend

[Book Excerpt] A.I. Superpowers Dr. Lee Kai-Fu’s Deep Analysis of Ten-Year A.I. Future Trend

▲ A.I. Superpowers Artificial intelligence has been the hot topic in recent years. The interactions between Iron Man Tony Stark and A.I. computer "J.A.R.V.I.S." are amazing, and could that ever

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The Secret Trick in the Advertising Industry

The Secret Trick in the Advertising Industry

▲ The close-out report of Cannes Creative Lions 2018 Today, I would like to recommend a book, a book that is a shared secret in the advertising industry - "The

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A good command of negative space brings layers to your design!

A good command of negative space brings layers to your design!

Foreword I have discovered that when I was helping out with reading paper during work. There was an issue with layout most of the time. The client often requests a

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March 30, 2017

What’s the difference between UI and UX? Let’s look and see

What's the difference between UI and UX? Conversion Lab put together a series of comparison graphics from the internet, for a picture is worth a thousand words. Let's take a look to see what the difference between UI and UX is. Those who already understand the differences can count how many graphics they've seen before. 1. The upside-down ketchup bottle design takes into account the difficulty of getting ketchup out when nearly empty ▲Photo from: Techtic 2. Lets start by using definitions to explain the differences between UI and UX, as they have quite different definitions ▲Photo from: Deptofmarketing

Columns On UX
March 30, 2017

Why does Royal Dutch Airlines provide many all-inclusive services that aren’t part of their business service?

Generally speaking, when you think of airline services, what do you think of? I bet it would be nothing more than: purchasing tickets, choosing seats, hotels, and at most maybe a package trip. Did you ever think that one day, an airline company could help you find a place to take out money, a sumptuous dinner, or the way to the zoo? Wouldn't that exceed an airline's ordinary business services? Why would they do that? Starting from October, 2016, KLM Royal Dutch Airlines is offering a new all inclusive service called the KLM emoji service. They state, "when travelling

Columns On Market Trends
December 30, 2016

UI design clinic- Phone number formatting

When being asked to fill in our telephone number online, users sometimes have trouble entering or changing the numbers due to problematic formatting. The inconvenience can be avoided by more thorough and empathetic programming. In this article, Design Tongue shares useful coding skills for phone number formatting. First, let's have a laught at some hilarious examples. Who says web designers don't have a sense of humor? Dropdown list: a test of eyesight and finger speed. Validation: It takes a lot of luck to get it right!  Hand drawing: Only if I had the time… Addition:(000) 000-0001 is marketable. Dial-up:

Columns On UX
December 30, 2016

Classic beer with young spirit.

For the last few years, Taiwan Beer has successfully rejuvenated its brand image by launching new packaging designs. The Original brew is known for its classic blue and white stripes. The Gold Medal brew is sold in green bottles with white labels. In 2012, new brews with mango and pineapple flavors were added. Each new beer has been launched with younger looks.   ▲ Classic but slightly old-fashioned packaging. (source: www.twbeer.com.tw) ▲ The Gold Medal brew marks the beginning of new designs. (source: www.twbeer.com.tw) ▲New designs and color tones are adopted to attract young consumers. (source: www.twbeer.com.tw) In 2016, Taiwan

Columns On Branding
December 30, 2016

The Quotable A**hole: More Than 1,200 Bitter Barbs, Cutting Comments, and Caustic Comebacks for Aspiring and Armchair A**holes Alike

Quotes inspire creativity, except the clichés we were forced to memorize in school. If you still think quotes are clichés, you should definitely read this book. Many people find relief in trolling, making Dee Hsu and "negative energy" fan pages more popular than ever. This book collects vicious yet truthful quotes from many people whose dark humor may help you find a new outlook in life. Mahatma Gandhi dedicated his life to peace movements. As a humanitarian hero, his non-violence movements led India to independence. One of the jaw-dropping quotes from Gandhi was," I first learned the concept of

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December 29, 2016

As your brand still offers freebies to consumers, CURRYMESHI’s Cup Curry Rice entices consumers to open their wallets for a unique gourmet experience.

“Free samples” are a frequently used method to promote newly launched products. Passers-by resembling the target demographic are offered a free portion and shoppers in hypermarkets are invited to try a free sample. These experiences are usually provided free of charge and people who have tried the samples and are satisfied with the experience may buy one product. This method does not induce consumers to further help the brand. “CURRYMESHI Cup Curry Rice” newly opened store (in November 2016) successfully induces consumers to “pay for samples” and take pictures and upload them in a spontaneous manner to share the

Columns On Market Trends
September 30, 2016

Millennium Series I-The Girl with the Dragon Tattoo

Lisbeth  Salander, an independent female hacker, is thin, small, and pale. A doctor diagnosed that Lisbeth was schizophrenic when she was a child. Later, the trustworthy legal custodian had a stroke and the new custodian bullied and tortured her. Thus, she decided to fight violence with violence and challenge the powerful patriarchy. She always dresses like a punk and has eyebrow holes, nose holes and a dragon tattoo on her right shoulder. She has a disobedient outlook but still craves for true love. A journalist called Mikael Blomkvist, who is famous for finding truth, was paid by Henrik Vanger

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September 29, 2016

You won’t notice that! The common blind spots of UI/UX designers

Blinds spots often result in mistakes. UI/UX designers may think they can complete tasks with objective methods and mindset, but sometimes they will be blinded because of designers’ characteristics. Accordingly, mistakes occur. Sometimes, the product quality or even the teamwork or corporate culture will be affected. To the worse, it may lead to wrong product development. We are afraid that readers may have the same problem so Jeremy makes a list of common thinking blind spots of UI/UX designers during produce development. Common thinking blind spot: 1) Picky ▲Source: https://eurofree3.files.wordpress.com/2014/03/nitpicking.jpg “Picky” is the common image of designers among the

Columns On UX
September 29, 2016

Why Do Brands Like to Take Advantages of Apple?

Today, when this article was written was also the launching date for Apple iPhone 7 (Sep 7th, 2016.) Undoubtedly, there will be news and pros and cons comments about Apple all over the social media. But what interests me the most are two non-3C brands. No comments about how magic iPhone 7 can do or what innovations Apple has made this time, those two brands made a witty joke about Apple and, in the meantime, created brilliant media exposure for the brands. Stop Envying! Transform iPhone 6 to iPhone 7 in One Second Among various market forecasts for the

Columns On Market Trends
September 29, 2016

When VR is More than a Techno Show-off: Virtual Reality with Content Marketing

Virtual reality and artificial intelligence are the key trends in Cannes Lions this year. "The Displaced" by New York Times is the most eye-catching work and wins Mobile Grand Prix and Grand Prix, Lions Entertainment. There are around 30 million refugee children worldwide displaced from home because of wars, and Syria is one of the countries. New York Times utilized VR technology for readers to experience the first-person immersive virtual reality to feel the real refugee life and to draw their attention to this issue. In "The Displaced," one will be led by refugee children to see their life--broken

Columns On Branding
June 30, 2016

The advertisement on the Internet of Things is more than just a catalog.

The concept of Internet of Things can be first found in the movie. Bill Gates puts on a discussion about this concept in his book of future imagination known as “The Road Ahead” published in 1995 for the very first time. In 1998, Kevin Ashton, who was the Director of Auto-ID Center at the Massachusetts Institute of Technology, had officially proposed the term Internet of Things while he was doing a research on Radio Frequency Identification. Technology has matured much over the last 20 years. The idea of Internet of Things has become a reality. It was found not

Columns On Branding
June 30, 2016

“Columbia Survival Labels” reviews: It can be used for fishing, lighting a fire or self-stirring coffee!? It ensures your clothing hang tags for things you are reluctant to give away.

You must have bought some clothes, don’t you? Will you really take a close look at the hang tag that goes with the clothing where it is written down the “price, clothes washing, and how to preserve clothes”? Or, is the first thing you do after getting home is to cut them off one by one! This is a must-have hang tag most brands will keep; yet, consumers will not take it seriously. Now there is a brand that is capable of changing it into a sharp weapon, which will add value to the brand. And it ensures that

Columns On Market Trends
June 30, 2016

Betty Blue

Some say Paris is a city to fall in love; well, “Betty Blue” can be the hottest romance movie in this city. When the movie was first released in Paris 30 years ago, it created such a sensation; the full version of the Director’s Cut was then released in Taiwan after 30 years. The main actress is like a charming thorny rose whereas the main actor is a gentleman who goes with the flow. They have a crush on each other. Starting from the first second to the last second in the film shoot, they are crazy for love

Columns Recommendation
June 29, 2016

Why is a circular portrait used for users in most UI designs?

Have anyone noticed an increasing trend among platforms or Apps to use a “circle” for users’ “head portraits”? Is it a recent design trend? Is it the preference of most UI designers? Or some other reason? After compiling expert discussions from the social media and analyzing the results of questionnaire surveys, Jeremy Lin gradually discovered the truth. Don’t miss out on this exciting expose~ Definition and development of profile pictures: The rapid growth in online users means increased demand for interacting with other subscribers through platforms. This led to the development of many interactive platform formats including forums, e-mail,

Columns On UX
April 1, 2016

Let’s see how Kit Kat chocolate bar hacks into other brands and make their “busy” advertisement characters take a break!?

“Have a Break, Have a Kit Kat” is the well-known tagline of Kit Kat chocolate bar, a Nestlé brand, and appears in its advertisement every time. The repetition of this tagline in the advertisement is intended to make consumers naturally think of “Kit Kat” when they “have a break”. However, such big dream of brand cannot remain theoretical. The most efficient way is making consumers truly get the meaning behind these words. And Kit Kat’s creative idea is so ingenious that you’ll definitely understand what “Have a Break, Have a Kit Kat” is all at a glance. To promote

Columns On Market Trends
April 1, 2016

Honey, I’m Expanding the Convenience Stores! Evolution of Convenience Stores!

How often do you go to convenience stores a week? Taiwan has the highest density of convenience stores on the planet. The number of them already exceeded 10,000 several years ago! Statistics suggests that one in every three people goes to convenience stores every day with an average expense of 71 NTD each time. Life in Taiwan have already inseparably linked with convenience stores! Under fierce competition, convenience stores in Taiwan rack their brains, trying to capture the hearts of consumers through various kinds of marketing strategies such as introducing sticker collection, creating soft serve ice creams fad and

Columns On Branding
April 1, 2016

Creative Expo Taiwan 2016: Stand on the International Stage. Invite You to Savor the Rich Eastern Culture!

G!VOICE Recommendation Following the conception “Exquisite Lifestyle & Insight into Taiwan” focusing on aesthetics in city life in 2015, this year, Creative Expo Taiwan, entitled “Savoring the Rich Eastern Culture”, will broaden its horizons, reflect on local culture from an international point of view with a more open-minded attitude, and promote Chinese aesthetics via Eastern modern design language! Exhibition Introduction This year, Creative Expo Taiwan invites “Design Poet” Jun-Liang Chen to serve the position as general coordinator and gathers prominent curators at home and abroad to work together on the 5-day feast of aesthetics and culture that will be

Columns Recommendation
March 27, 2016

UI Designer’s experience in learning programming (2)

It has been 5 months since our last UI Designer’s experience in learning programming (1). Have you been practicing? Did you face any difficulties? If your programming lessons are progressing smoothly, it would mean that you're a gifted designer with great potential. Without further ado, let’s delve into the next phase of our lessons. The contents we’ll go over today will be more difficult. You’ll need to invest more time and effort into learning this. I will therefore try to inspire fellow designers by sharing my personal experiences in the quest to master programming. After learning basic HTML and

Columns On UX