ico_gvoice

The Secret Trick in the Advertising Industry

▲ The close-out report of Cannes Creative Lions 2018

Today, I would like to recommend a book, a book that is a shared secret in the advertising industry – “The close-out report of Cannes Creative Lions 2018”. 

It is written by Jacqueline Lai, also known as Xiaoyu, the Taiwanese official representative at the Cannes Lions Festival, and the curator of the Taiwan Creativity Week, too. 

Cannes Lions has always been the Oscars of advertising industries around the world. It is held in June each year in Cannes, France, where the world’s most outstanding advertisement creations are presented. In addition to technology and innovation, it also aims to commemorate creativity that truly benefits human life.   

The analysis of festival’s award-winning advertisements are all written in English and scattered around the corners of Internet. Jacqueline devoted herself to finding all the pieces and organizing them into a book so that every creative worker can read all the excellent cases examples and creative ideas with Chinese. There are 352 pages of great content in this year’s version. Unfortunately, the book is not released to book stores this year. Those who are eager to read the amazing collection will have to use any means you could imagine, for instance: ask Google.

Read more
2020.04.01

The Impact of smartphone Holding Methods on UI Design, Let’s Talk about Thumb Rules

Thumb Zone Interaction Design - Mobile UX ▲Photo by Andrea Natali on Unsplash When Saha

Columns On UX
2020.05.07

Cover 89

Cover
2020.04.01

“Tonight, I’ll be eating…” Internet slams Uber Eats spokesperson campaign ads. Is a plus or minus for the brand profile?

"Tonight, I'll be eating...Kebuke bubble milk tea without ice." "Tonight, I'll be eating...Jin Feng braised

Columns On Branding
2020.04.16

After a Transition, Who is Gamania at 25 Years Old? Exclusive Interview with Iona, Director of the Corporate Marketing Office

5 years ago, at the age 20, Gamania Digital Entertainment established its goal to developed

Feature VOL. 89
2020.04.01

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating"

Columns Recommendation