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A Must-Learn Move for April Fool’s Day: As an Good Opportunity to Play Tricks and to Promote New Products

A Must-Learn Move for April Fool’s Day: As an Good Opportunity to Play Tricks and to Promote New Products

We all know that April Fool’s day is a great opportunity for brands to pull off some “entertainment”.  On this day, customers tend to just laugh at the silly or

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The World Between Us

The World Between Us

Having launched Wake Up previously, Taiwan Public Television Service (PTS TW) strikes out again in 2019, bringing the series The World Between Us. Centered on an indiscriminate killing incident, it

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Are fan pages hard to operate? The Taipei Metro lines directly target your Facebook wall.

Are fan pages hard to operate? The Taipei Metro lines directly target your Facebook wall.

▲ After Lunar New Year, Taipei Metro launched "Finding the 10 Billionth Passenger" as the first wave of a series of events.  For most brands, they have a love-hate relationship

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Is Having Many Interests a Good Thing? Turn Yourself into a Transformer with Cross-Industry Thinking

Is Having Many Interests a Good Thing? Turn Yourself into a Transformer with Cross-Industry Thinking

Atour Hotel Case Study - Cross-Industry Experience Creates New Species During our discussion on opportunity identification last time, we could adopt the dot-line-surface-body thinking method as a supplement to our

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Who Says You Can Only Promote Sales and Not Your Brand, This is How Burger King Does It

Who Says You Can Only Promote Sales and Not Your Brand, This is How Burger King Does It

Burger King trolls McDonald's yet again. This time it's all about Big Macs! That's right. All the names of Burger King combo meals have been changed to McDonald's Big Mac.

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January 4, 2016

The King’s Speech

G!VOICE Recommendations Winning international awards around the globe in 2010, as well as nominated for 12 categories in the 83th Oscar. Awarded with Best Film, Best Original Screenplay, Best Director, and Best Actor. ‎ There is one key message that the director constantly expresses throughout the film: "I have a voice, and a right to be heard". Treating stuttering patients does not need professional medical treatments, but a person willing to listen, understand why they are inflicted with it, and help them. Through the story of Prince George VI, the film points out that even a person as high

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January 4, 2016

A Brand Name that Changes with the Manufacturing Date Proves It’s the Freshest Orange Juice Brand!

Most people drink freshly squeezed juice for health, energy, and vitamin-C. Therefore, being fresh, freshly-squeezed, and 100% are usually the criteria for choosing an orange juice. But, if not witnessed personally, how could you ever be sure those stated 100% freshly squeezed pure juice, sold in juice stands or general stores, are really as advertised? Who knows what adulterated products are they really selling? Every Orange Juice Brand Claim Themselves to Be the Freshest, But How Do You Tell? According to statistics, 550 million liters of orange are sold daily, and half of them are concentrated in EU. Situated

Columns On Market Trends
January 4, 2016

Gogoro X Design Tongue – Look at how apps improve the user experience in scooters

After the Gogoro City Exploration Beta Program event, other than the talks and excitement, what else was the most memorable? That's right, the unique experience! Do you have some preliminary understanding of Gogoro after the last article on cycling experience (Gogoro X Design Tongue: When future scooters enter life experiences). This time, we'll be doing a basic introduction on the Gogoro app experience and its extended application, allowing you to learn more about the interactive UI and possible future developments of Gogoro app. App UI and Interoperability Able to connect with the scooter, and conduct customizations and inspections; they

Columns On UX
January 4, 2016

A simple yet creative co-creation projects with children

As the new year approaches, many companies aspire to spread the joy of the season by activating something sentimental for their customers. Christmas is a holiday for families, friends and lovers, but children definitely play the most important roles. Adults have always tried to protect children's dreams and turn them into realities. Again,G!VOICE introduces new trends in brand marketing by featuring two exceptional projects, which aim to make children's dreams come true. Teaming up with children, these campaigns help build brand character and bring out the inner child in every adult. The appealing strategy brings consumers closer to the

Columns On Branding
September 1, 2015

Finely Honed Skills: Tencent’s User Experience Development

Terms such as user experience and user research are being utilized with an increasing frequency. It seems like every company is hiring in several related positions, with UX/UI designer openings springing up everywhere. Whether the content of these positions matches these job titles, I’m sure anyone working in design knows for themselves. UserXper invited Tencent’s first interaction designer, Chen Yan, to speak at the MIX2015 forum about Tencent’s user experience development. This provided us with a better understanding of how a large company like Tencent implements experience design.  Mobile Interaction Experience Design 2015 – User Need Driven Innovative Design Date:

Columns On UX
September 1, 2015

New Tokyo Attraction? An Interactive Store Window Which Recognizes Your Country of Origin, Abolishes Language Barriers, and Stimulates Purchases: AINZ & TULPE Looks

While it is common knowledge that the Japanese are not confident about their English ability, this does not seem to hinder the desire for tourists all over the world to visit this country.  While I was trying to go somewhere on a train platform in Tokyo many years ago, I found a staff member, pointed at the map, and asked him in my broken English, “Which platform should I take the train from to go here?” The man did not answer, but he pointed at the information desk and quickly ran back there. I wondered what he was up

Columns On Market Trends
September 1, 2015

Way of the Peaceful Warrior

Socrates lives in each person’s heart. Through a journey of self-exploration and understanding, we learn to obtain spiritual satisfaction and focus more on the moment, the concept of here and now. Through his conversations with Socrates, the main character learns how to evaluate who he really is, coming to the understanding that the past and future are no longer important and there is no purpose thinking about failure or success. When one takes charge of his own life and dedicates himself wholeheartedly to what he his passionate about, he will glean happiness from life’s journey. This is a book

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September 1, 2015

Time Magazine Embraces Social Median, Transforms a Brand Crisis Into Potential

Time Magazine is one of the most recognizable, influential contemporary publication brands. Many of its tasteful cover photos have become classics. However, Time surprised the public with the cover photo which they published on August 17th this year, which the public has called their “worst cover ever”. The founder of Oculus VR, Palmer Luckey, was invited to be on the cover for a cover story on virtual reality. In the photo, Luckey is wearing a polo shirt and jeans with his hands spread apart like he is floating in mid-air, amidst a beach background. The general opinion was that

Columns On Branding
June 1, 2015

Experiential Marketing Thrills – The Challenge of the Unconventional

The marketing of product features and quality is now old-school. The challenge for marketing now is creating a brand that touches the heart by capturing the customer experience and emotions. "Experiential marketing" is a brand manipulation technique that emphasizes customer experience. Its top practitioners include COCA COLA and IKEA, and of course, Disney. COCA COLA came up with vending machines that can only be used by forming a human pyramid; or having to align two caps in order to open the coke bottle; IKEA's real-world showrooms and online catalog app; and then you have Disney and Disney Land where

Columns On Branding
June 1, 2015

The Face of Leonardo: Images of a Genius

G!VOICE Recommends If asked to name an artist of the Renaissance, then Da Vince immediately comes to mind! His many masterpieces included the Mona Lisa, The Last Supper and The Vitruvian Man. The detective novel The Da Vinci Code also ignited the popular imagination. Da Vince was not just an artist. His research into many fields such as dissection, sculpting, architecture and engineering all left a deep and abiding influence on future generations. "The Face of Leonardo: Images of a Genius" introduces 55 drawings by Da Vinci for the first time and reveals the face of this genius! Contents

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June 1, 2015

UI Designer Learns to Code (I)

As the title suggests, this is an inspirational story on going from not knowing how to code, to writing a passable webpage (hehe~).  First, a self-introduction.Both my bachelor and master degree is industrial design, with an emphasis on product design during my university studies. As a graduate student, I started to focus on Universal Design, Human-Computer interface for seniors, and cognitive psychology.After graduation I became interested in non-physical design (e.g. UI, UX) so started out as a UI designer in the IT industry. Every industry has its secrets however and things aren't always as simple as they seem (to

Columns On UX
June 1, 2015

Too Small to Ignore – Marketing Insights from the Ant-Man Movie

When you see the poster shown above for the first time, do you get an urge to take out a magnifying glass and "see what the heck is that in the middle?" What exactly is this unconventional marketing for a movie trying to sell?  The movie Ant-Man is the "smallest super hero in history" movie will be screened in July this year. It is another adaptation of Marvel comics that brought us the Avengers. The story is about a meeting of opposites: "Shrinks down to the size of an ant upon putting on the Ant-Man Suit and is also

Columns On Market Trends
May 4, 2015

Information: You can organize it this way!

If someone ask you out of the blue: which 8 countries formed Eight-National Alliance intervened in China? How many could you still recount after so many years since graduation? Even though we’ve been long parted from our student era, I believe many people could still answer it correctly in an lightening speed: Russia, Germany, France, U.S, Japan, Austria, Italy and U.K. And we have our great history teacher to thank, for he/she ‘reorganize information’ for us using ‘verbal association’ Let’s try the following order to review Eight-National AllianceRussia, Germany, France, U.S, Japan, Austria, Italy, U.KIf you’re hungry, stew an

Columns On UX
February 27, 2015

Why did Tesla Release a Jaw-Dropping but Impractical “Insane Mode”?

When I first saw this video, I thought, "You can't be serious!" But when I saw the same reaction from every person in the video, I became a believer. My curiosity was piqued however. "Why emphasize the extreme speed of an electric car that is supposed to be all about being green?" The video that made me believer was a third-person video of test drives during the "Insane Mode" of Tesla's new Model S P85D. As the name suggests, the car went from 0 to 96 km/h an hour in an insane 3.2 seconds! 3.2 seconds might sound rather

Columns On Market Trends
February 27, 2015

MOVEMBER: Even Charity Brands can Bring Joy and Style

Adam Garone founded Movember, a charity brand from Australia, in 2003. At first, he came up with the idea to combine a moustache growing movement with a men’s health issue in order to bring moustaches back in style. As the pink ribbon event for breast cancer prevention takes place in October, Garone felt that November was the best opportunity to extend the topic of health from women to men. Thus, he combined moustache and November into the word Movember and founded the Movember event to grow moustaches in November to raise funds. 12 years later, Movember has become the

Columns On Branding
February 26, 2015

Bologna Illustrators Exhibition Returns to Taiwan after 15 Years!

G!VOICE Recommended Who says illustrated books are for kids only? When you see all the unique illustrations from around the world, you will be loath to put them down! The Bologna Illustrators Exhibition organized by the Bologna Children's Book Fair originated in 1967 and is the annual highlight of the illustrator community and a key guide to illustration trends! Here in this illustrators' hall of fame, the sparks of creativity flying everywhere and imagination running amok fill the audience will inspiration as well!  Exhibition Content This time, the Bologna Illustrators Exhibition is making an official return to Taiwan after

Columns Recommendation
February 26, 2015

Top 5 Web Design Trends in 2015

If you are a graphics, webpage, interactive or product designer, you might have noticed an increase in the diversity of design trends in 2014. Starting with the replacement of skeuomorphism by flat design, minimalism has become increasingly popular and infographics are also more attractive than pure text. With the popularity of mobile devices, responsive web design has begun to take the lead. Compared to boring static designs, dynamic and interactive web pages now offer more surprises! These changes will now bring design into everyday life to provide us with a better experience.  In 2015, old technologies will gradually wither

Columns On UX
November 29, 2014

See How Smart Turns its Brand Shortcomings into Pluses!

Do you know about Smart cars? It carries only two people, but is sold for ten times the cost of a motorcycle. Even the cheapest Smart car model runs NT$655,000. With a ridiculously short length of only 2.69 meters and an engine less than 1000 CCs in size, this tiny, slow car is often jokingly referred to as an “electric wheelchair”. However, recently the company produced the largest City Car in history. What was the motivation behind this? When Smart cars first came to market in 1998, it emphasized a miniature vehicle suitable for urban transportation. It is easy

Columns On Market Trends