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Is growth hacking the specific medicine for brands in the digital era?

Is growth hacking the specific medicine for brands in the digital era?

The term growth hacker, coined by Sean Ellis in 2010, has not been gradually introduced to Taiwan until the last two years. The first Growth Hacker Seminar Taiwan was held

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Exposing one’s own shortcomings is a good business

Exposing one’s own shortcomings is a good business

"Exposing one's own shortcomings is a good business." The statement is based on a pivotal core presumption "The product is not for everyone." It sounds like nonsense, but many marketers

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Darling, Which “Taste Lovers” Are You, Sour, Sweet, Bitter, Spicy or Salty

Darling, Which “Taste Lovers” Are You, Sour, Sweet, Bitter, Spicy or Salty

This article "Darling, Which 'Taste Lover' Are You, Sour, Sweet, Bitter, Spicy or Salty" is excerpted from PolyshBy Yun-Chih ZengPhotography/ Xiaoguang & Yoy Legend has it that women miss their

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Is a Good Idea Enough for an Excellent Product?

Is a Good Idea Enough for an Excellent Product?

It's been a couple of months since I wrote an article last time (shame). I have been busy with product transformation lately. It also prompted me to rethink how to

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Wait a minute! So it only takes a small change to increase my brand’s likability?

Wait a minute! So it only takes a small change to increase my brand’s likability?

A good and creative idea is usually "simple, easy to understand, and can be carried out by different people without the results being too inconsistent." The following case is a

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PREV NEXT
November 29, 2014

iOS and Android Cross Platform Experience Design

Recently, many people have decided to transfer their iOS or Android platform app onto the other respective platform after development, in hopes that more Apple or Android fans would share these apps’ services. However, development teams can face major challenges when implementing cross-platform development and design. This includes different hardware, software, screen resolution, and user interfaces. Though we cannot alter the iOS or Android software or hardware specifications, we can devote extra energy in the interface and operation experience so that all Apple and Android fans may enjoy an excellent usage experience. The next cross-platform app design cases will

Columns On UX
November 29, 2014

Embracing Consumer Co-Creation for a Better Brand Future

In the past two years, the term “co-creation” had emerged frequently. Michael Dell believed that co-creation could create excellent opportunities for Dell. A.G. Lafley, former CEO of Proctor & Gamble, felt that a brand must be created alongside customers, involving them in its co-creation throughout the entire process. BMW, SONY, and LEGO have all established online platforms for co-creation. Have you still been working hard all by yourself when all these Fortune 500 companies have begun actively integrating consumer co-creation into their brand strategies? What is Co-Creation? The old business model of brands creating products and values that consumers

Columns On Branding
November 29, 2014

Disney’s 90th Anniversary Exhibition – A Fantastic Journey of Joy and Dreams

G!VOICE Recommended: An entertainment kingdom that originally began in the animation industry, Disney is an expert on global implementation of intellectual property rights. The exhibition lays our Disney’s history in whole this time, so the audience can look back fondly at adorable characters from our childhood while also observing the hard work, dedication, and commercial thought which Disney and its creators put forth behind the creation of each successful character. ▲The charm of various Disney character types are shown in various exhibition areas. Exhibition Content The Disney Kingdom will move into Songshan Cultural and Creative Park starting December. Original

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September 1, 2014

Paper Tape Inventor Visits Taiwan – “mt Exhibition”

G!VOICE's Pick: The introduction of Japanese paper tape triggered a fashion of paper tape in Taiwan as well. The many colors and patterns of paper tape make it a unique form of expression. Paper tape is now not only just used for decoration but also the creator of endless business opportunities. Starting out as a type of stationery, it has been expanded to 3C products and furniture as well. It is now an indispensable part of cultural & creative products. Behind it all is the original inventor - the famous Japanese paper tape brand "mt". The real charm of

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August 26, 2014

Interactive Interface Design is Simple?

First, perish that thought. It is important to have a good-looking interface design but ease of use takes priority over good looks. In pure graphic design, there is no need to consider human "interaction". In interface design, however, the concept of "interaction" must be incorporated. It must respond and give feedback to all user operations, and optimize the software's usability within the constraints of the hardware. How to achieve the perfect balance between the visuals and performance is what keeps interface designers up at night.  So what is good Interactive interface design? In the book Designing for Interaction, it

Columns On UX
August 26, 2014

TD Trust ATM: An ATM That Dispenses “More than Just Cash”

If you got to the ATM to withdraw some money and instead of money, it dispensed a plane ticket to Disneyland, or "gives you 1 dollar when you wanted 50 cents", how would you react?  TD Trust, a Canadian Bank, launched the "TD Thanks You" campaign to give customers a surprise. To convey the message "TD Trust is a bank that understands you", the Automated Teller Machines (ATM) in some regions were secretly converted to Automated Thanking Machines. These machines look just like a normal ATM. It's only when you insert your card and prepare to operate the machine

Columns On Market Trends
August 26, 2014

A New Paradigm in City Marketing Kumamon Takes the World by Storm

You've probably seen it all when it comes to brand marketing for merchandise. You can probably think of solutions like advertisements, PR events, spokesperson and viral marketing. But what if the brand you want to promote is a city? Kumamoto, a traditional agricultural prefecture in Japan with a population of just 1.8 million, came up with a creative secret weapon - Kumamon. Thanks to Kumamon, Kumamoto Prefecture achieved nearly 90% national recognition, increased tourism by nearly 190,000 people, and sold up to 29.36 billion Yen in Kumamon peripheral merchandise in 2012! Even convenience stores in Taiwan are now getting

Columns On Branding
August 14, 2014

My Dog Tulip—An Animation Move that Closes to Heart

Creative Center Director, Pongo Kuo, “Sometimes people don’t want to love each other, so they love dogs. The film plays a joke on everyone. People gave up mutual communication and turned into one way communication with their pets. However, the funny thing is, right now with all the abuse, animal abandonment incidents going on in the society. In the film, the old doctor couldn’t afford to keep all the puppies, after little Tulip gave birth to 7, 8 of them, so he had to gave away the puppies. Later on he realized that these puppies had to suffer through

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August 14, 2014

A Classic Art Exhibition

Group CRO Alan Guo, “Secret stories hidden behind these classic arts, through the first visual interactive art technique in Taiwan, presented in front of our eyes as if they’re real. At the exhibition scene, you could see the process and thoughts these painters had when they created these arts. You could see them talking and interacting with one another. You can even wave and say hello to Mona Lisa and ask her questions. You could even walk into Van Gogh’s famous painting, ‘The Starry Night’ and take a picture. This lively and interactive way to re-connect with classic arts

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August 4, 2014

Dazzling Motion Graphics

Have you even been astonished by the opening title of a movie or video game? Have you even been attracted to the visual effects in commercial or the story told in Music Video accompanied with the audio? The secrets behind these dazzling and eyes-catching films are Motion Graphics. What is Motion Graphics? There are two kinds of amines, and one is Animation, stemmed from movies or documentations. Such motion graphics are directly sold as products and this kind of film was called animation movie. The famous [Monster Inc.] or [Cars] are the examples.  The other is Motion Graphics, according

Columns On UX
August 4, 2014

Take a Peek at Lady Gaga’s Born This Way Marketing Strategy

The two of most vibrant and active “brands” in the world: Lady Gaga who has over 36 million fans following her on Facebook and Starbucks with 22 million fans. What sparks would they ignite when they collaborate?  In May 2011, Lady Gaga launched her much anticipated new album, Born This Way, comprising over dozens of brands such as Starbucks, Google, Amazon, members-only Luxury website, Gilt, Tapulous (music&game), Robin Hood (charity group) and Zynga etc, among which, the most interesting collaboration were the ones wih Starbucks and Zynga.  Lady Gaga + Starbucks = SRCH ( Search ) Starbucks and Layd

Columns On Market Trends
August 4, 2014

Other than notebooks, Moleskine now got…

▲(Source︰www.moleskine.com) Mobile device has been hot for years. Many paper-backed magazines were terminated accordingly and even the paper-backed notebooks are required to find an alternative way or develop by-business now. After launching Incase and not very convenient app for iPhone and iPad, the noted notebook brand, Moleskine now has some new stuff. On the Public Design Festival in Milan Italy, Moleskine showed several new notebook series, oh, no, not notebook, they were glasses, pencils, ball pens, portable lights, reading rack, and many types of bags. At the first glance, the move Moleskine acted this time was a bit confusing.

Columns On Branding
August 4, 2014

Live Version of Angry Bird!

Remember some 14 years ago when cell phone was first introduced, Far Eastone Telecommunications came up with the slogan, “With Far Eastone, distance doesn’t exist.” 14 years have passed, we really do live a life without hassles caused by distance. Telecommunications, internet, cell phones, computers and household appliances integrated into one, leading our life into a path of technology. On the notion of screen technology, smart phone changed our habits of viewing things, we went from looking at the screen to using it as keyboards. This groundbreaking technology enables us to rid of buttons and keyboards. Everything you need

Columns On Ads
August 1, 2014

Present Your Core Ideas

I’ve been blogged about core ideas, the importance of core ideas and how to create them since I launched this blog last year.  Before I get to the script production, I’d like to share with everyone on “how to present your core ideas” Everyone is either the creator or manager of the games. To explicate your ideas to make the team, clients or your supervisors can understood is called the proposal. The purpose of the proposal is to make people understand what you are trying to say and subsequently identify with you.  There are many ways to raise a

Columns On Ads
August 1, 2014

The “It” Field in Design: User Experience

What is User Experience?    We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that

Columns On UX
August 1, 2014

GT5 AD’s Virtual and Reality Integrated Commercial

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  

Columns On Market Trends
August 1, 2014

Alessi’s Designer Water Boiler: A Beautiful Day Starts with Bird Whistle

Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

Columns On Branding
August 1, 2014

Jaime Hayón X Maru-Waka—When East Meets West

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president

Columns On Branding