ico_gvoice

Other than notebooks, Moleskine now got…

▲(Source︰www.moleskine.com

Mobile device has been hot for years. Many paper-backed magazines were terminated accordingly and even the paper-backed notebooks are required to find an alternative way or develop by-business now. After launching Incase and not very convenient app for iPhone and iPad, the noted notebook brand, Moleskine now has some new stuff. On the Public Design Festival in Milan Italy, Moleskine showed several new notebook series, oh, no, not notebook, they were glasses, pencils, ball pens, portable lights, reading rack, and many types of bags.

At the first glance, the move Moleskine acted this time was a bit confusing. How come a brand noted for [Legendary Notebooks] is now developing other brands? Yet, you will come to realize after a second thought, it was because of the deep sense of crisis of Moleskine. Have you ever noticed that we depended more and more on the mobile device since the Smart Phone was introduced? After all, there are indeed many useful APPs and people always carry their mobile phones with them therefore the function of notebook was replaced naturally. Under such circumstance, Moleskine – which produce only notebooks –feels a sense of crisis. Instead of sitting still and waiting for being replaced, they broadened the angle of the brand and launched new series of product from the concepts of “writing, reading, and roaming.”

Moleskine kept many classic elements of the notebook on their new products, such as elastic band, smooth round corner, and black surface in attempt to motivate the fans continuously making purchases for the brand icon. The means was similar with what Rimowa used to do. Rimowa started with traveling suitcase, but they also have moisture-proof box, glasses case, cigar box, and there were even the information about launching the iPhone Incase recently. Anyways, as long as Rimowa keeps their Iconic designing element and quality, the fans would still show their supports. 

However, these two brands cannot be put on a par. No matter which new product by Rimowa, the essential element would be the steel image represented by the alumni-made surface. Moleskine is however another case, it depends mostly on the feelings or legendary. There is no way to revive van Gogh or Hemingway and ask them to carry the bags, use the pencils and light by Moleskine. How to find a legendary figure to promote the new products is the new challenge for Moleskine.

▲(Source︰www.moleskine.com

The new series was designed by the Italian designer, Giulio Lacchetti who retained many classic elements of the Moleskine notebook design, such as elastic band, round corner, and black surface.

▲(Source︰www.moleskine.com

By using the concept of “writing, reading, and roaming,” Moleskine launched an unprecedented new series.





About Author
gamaniabrandcenter
A blog co-written by the members of Gamania Brand Center which provides the insights and observations on brands, marketing, and designs by designers, producers, musicians, planners, creators, and aliens. 
Blog: gamaniabrandcenter.blogspot.com

Read more
2020.04.16

GAMANIA 25th KEEP ROLLING

Gamania will officially enter its 25th year in 2020. In this issue of G!VOICE, we

Feature VOL. 89
2020.04.01

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating"

Columns Recommendation
2020.04.16

After a Transition, Who is Gamania at 25 Years Old? Exclusive Interview with Iona, Director of the Corporate Marketing Office

5 years ago, at the age 20, Gamania Digital Entertainment established its goal to developed

Feature VOL. 89
2020.04.01

Gamania First Mild Builder Mobile Game “Komori Life” World Debut on Mar 25!

Pre-registration for dual platform and exclusive release of limited edition browser game "Komori Life Cat"

Events TW
2020.04.01

Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

If you ask a person randomly on the streets in Taiwan his or her impression

Columns On Market Trends
2020.05.15

The Most Fashionable Acessory for 2020 GAMA DRAGON BOAT FESTIVAL – Q Brick Fragrant Sachet

May 5 Dragon Boat Festival is the holiday on which we conduct customs to pursue

2020 Design