As the new year approaches, many companies aspire to spread the joy of the season by activating something sentimental for their customers. Christmas is a holiday for families, friends and lovers, but children definitely play the most important roles. Adults have always tried to protect children’s dreams and turn them into realities.
Again,G!VOICE introduces new trends in brand marketing by featuring two exceptional projects, which aim to make children’s dreams come true. Teaming up with children, these campaigns help build brand character and bring out the inner child in every adult. The appealing strategy brings consumers closer to the brands.
Guess what the bubbles taste like? Popcorn! Microsoft-Julia’s Flubbles Machine
Remember those wild and crazy ideas you had as a child? How awesome would it be if someone supported those ideas and turn them into realities? Microsoft introduced a short documentary featuring Julia’s Flubble Machine, a bubble machine which makes bubbles with flavors. The co-creation project was inspired an idea from Julia, an eight-year-old girl. Her wicked fantasy was made possible with the help of Office 365.
Microsoft successfully promoted its slogan “Great ideas can come from anywhere.” through this short film, and the project proves that ” And with right tools, everything is possible.” Although the marketing strategy was based on children, the goal was to attract adults. It delivers the message:” If a child can operate the program so easily, I can do it, too!” Co-creation projects with children are always popular in the market. A simplified and positive concept can touch the heart of the inner child that lives in all of us.
The friend I drew has come alive! We support children’s limitless imagination IKEA-Soft Toys For Education
In order to provide a better future through education for children in poor areas, IKEA and Unief launched Soft Toys For Education. Throughout the years, one euro or one dollar has been donated to related organizations when one IKEA doll is sold. However, it’s the first time for IKEA to choose children as designers for creating toys. The 10 selected designs come from children all over the world, and one of them is from Taiwan!
All children have once dreamed of turning their drawing into reality and play with them as real toys! This promotion enriches brand value and builds connections with consumers. Children’s designs help build brand associations with concepts such as “youth”, ” originality”, “creativity”, ” fun” and “freedom”. IKEA turns imaginations into realities from the eyes of children.
▲ Source: IKEA