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Why did Heineken sponsor the “New York, East River, +Pool”?

Why did Heineken sponsor the “New York, East River, +Pool”?

This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27 million liters of river water per day, and allow New Yorkers to jump into a clean and clear East River to swim once again". Once the number of supporters reach 100,000, Heineken will donate USD $100,000 to make this dream come true. ▲ Imagine what a floating swimming pool would look like on the East River in New York City. Why is it important? If this project is feasible,...
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Follow a Gamanian to Work

Follow a Gamanian to Work

Most Gamanians tend to take the same route from home to Gamania every day. Although the route is the same, sometimes affected by the mood, weather, or as simple as a random smile from a pedestrian, the ‘view’ would suddenly change!  In this special issue, we invited Gamanians from around the globe to share their work routes. You can simply click on the Google Map and experience the work route with our representatives. Are you ready to travel with us? Let’s go!  Taiwan GTW Unit: GTW-NT Name: Joseph Huang Joseph lives in hustle-bustle Tucheng filled with shops and stores. You...
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After a Transition, Who is Gamania at 25 Years Old? Exclusive Interview with Iona, Director of the Corporate Marketing Office

After a Transition, Who is Gamania at 25 Years Old? Exclusive Interview with Iona, Director of the Corporate Marketing Office

5 years ago, at the age 20, Gamania Digital Entertainment established its goal to developed into an Eco-Internet Enterprise. 5 years later today, the Gamania Group is turning 25, and even more resolute in its future path. What hasn't changed is our DNA of a proactive attitude towards the changing of the times. It has also been Gamania's major mission to continuously communicate internally and externally in the past, present, and future. So that all the Gamanians share Gamania's values, and that outsiders gain a better understanding of "Who is Gamania". In this meaningful time of celebrations, this issue...
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Analysis of Trends

Analysis of Trends

Trends are transmitted in this way: pop culture in the streets of Europe and America is gradually transmitted to Japan, Mainland China, Hong Kong and Taiwan. But what elements of culture help in spreading it? 《G! VOICE》 finds out!   Trend is the pop culture from the bottom up First, please look at the figure below. Fashion or high fashion is transmitted from top to bottom, but street fashion goes from bottom to top. Trend is transmitted mutually between tribes. Each tribe has its own inner circle, which interacts with each other. Trend enthusiasts generally have multiple tribe identities....
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“PLAN-S” is now on the Android and iOS market, intending to “show” the world.

“PLAN-S” is now on the Android and iOS market, intending to “show” the world.

Gamania steps into the mobility market because it thinks converting IP games to mobile games is a promising business. Therefore, HaPod Digital Technology, a member of its group, together with the well-known Korean game company HanbitSoft and Blue Games, the developer, announce to publish a whole-new classical social mobile game, “PLAN-S”, on the Android and iOS market exclusively in Taiwan, Hong Kong and Macau on August 11, intending to “SHOW” the world. “PLAN-S” is the product of Gamania’s gaming and new AV media. We created the first “multi-screen music social” mobile game in Taiwan with the cooperation of Coture...
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