Through appealing to the internet generation, promoting limited edition designer bottles, and emphasizing the environmental consciousness of the brand, Evian has easily become the best-selling brand of mineral water in the world. This is because its young, trendy, and cool brand spirit has been imprinted into the minds of consumers through its marketing and advertising campaigns.
Since 2007, Evian has launched annual Limited Edition Designer Bottle designs. The limited edition bottle launched last year stemmed from the cooperation with Issey Miyake.
A joint blog written by members of the brand center.
Inside, there are the thoughts and observations of designers, planners, musicians, exhibition planenrs, ad writers, and life forms from other planets on brand, marketing, and design.