One Win and Nine Losses: Every Success is Built on Countless Failures



Alan Kuo, Chief R&D Officer at Gamania : 

"We can sense through the matter of fact tone in the article by UNIQLO CEO Tadashi Yanai how he transformed a local clothing shop into a multinational enterprise one step at a time. Unlike the autobiographies of other successful people, the author dedicated many pages to reviewing the failures along the way, as well as how he managed to remain true to his original ideals even as he steered the company through transformation after transformation." 





Written personally by UNIQLO Founder Tadashi Yanai, the book covers the hardships encountered during his rise to the top as well as the philosophy he forged through the challenges he faced. Yanai shares how UNIQLO continued to push for breakthroughs even after it became a success story, rather than resting on its laurels. Yanai believes that constant changes means constant experimentation, and that constant experimentation will inevitably mean failure. Nevertheless, his "One Win and Nine Losses" philosophy says, "One should seek just one victory in life" because success is built on countless failures. 

— Extract from Kingstone online bookstore

About the Author

Tadashi Yanai

Tadashi Yanai was born February 7, 1949, in the city of Ube, Yamaguchi Prefecture, Japan. After graduating in Political Economics from Waseda University, Yanai began working at the well-known shopping center JUSCO, but resigned after 10 months. In 1972, Yanai began working at Ogori Shoji, a chain of men's clothing shops opened by his father. In 1984, Yanai opened UNIQLO's No. 1 store in Hiroshima City and became the company president. From then on the UNIQLO brand has continued to grow rapidly. 

In 1991, the company name was changed from Ogori Shoji to Fast Retailing, and he expanded UNIQLO's presence to Harajuku in 1998 where it became an instant sensation. UNIQLO was officially listed on the Tokyo Stock Exchange in 1999. Yanai has been the Chairman and CEO of Fast Retailing since 2002. 


Read more
April 1, 2020

“Tonight, I’ll be eating…” Internet slams Uber Eats spokesperson campaign ads. Is a plus or minus for the brand profile?

"Tonight, I'll be eating...Kebuke bubble milk tea without ice." "Tonight, I'll be eating...Jin Feng braised

Columns On Branding
April 16, 2020


Gamania will officially enter its 25th year in 2020. In this issue of G!VOICE, we

Feature VOL. 89
April 1, 2020

The Impact of smartphone Holding Methods on UI Design, Let’s Talk about Thumb Rules

Thumb Zone Interaction Design - Mobile UX ▲Photo by Andrea Natali on Unsplash When Saha

Columns On UX
April 1, 2020

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating"

Columns Recommendation
April 1, 2020

Q Brick X Nic Hsu “A little surreal, a bit out of the daily life” of Retired Nutcracker Soldier

▲ Nic Hsu on the London's streets  Article | Mei-Ling Liu Photo | Nic Hsu

2020 Design