Introducing the new optimized tool for human factors design – UX LAB!
Human Factors Design Center’s UX LAB is officially launched to assist all research units in conducting user experience studies and help integrate user-centered UI design concepts into the entire research team’s output. UX LAB’s services, features and laboratory facilities are discussed in the article.
UX LAB Research Scope
ser Experience Laboratory) is created based on user experience which consists of “Expert Review”, “Focus Group Discussion” and “Usability test”.
In terms of game development, experts evaluate the completeness and scope of the game’s UI design flow during the development stage. To quantify the project development stage (i.e. the content is relatively complete), players are recruited for testing purposes and for gathering their response to each UI design.
What different services can UX LAB provide?
UX LAB’s commitment is based on specialized implementation and scientific analysis.
Specialized implementation- a professional research team plans and conducts the research.
A development team may be familiar with the questions it has, but it does not necessarily know the systematic way of gathering answers for these questions. Therefore, it needs the help of a professional research team. By interviewing the development team’s researchers, the appropriate research methods can be designed according to their requirements. These research methods may include In-Depth Interviews, Focus Group Discussion, etc.
Through specialized research, an objective observation is made on the subjects’ user experience (game experience) in order to explore, determine and analyze the subjects’ response, and to transform this into a language that developers can understand. This would assist the development team in creating products and enhancing the usability of existing products, so as to provide better user experience.
▲In-Depth Interviews: one-to-one and face-to-face unstructured interviews that encourage subjects to describe their user experience on a particular research topic. These help gather multiple perspectives by exploring and analyzing the subjects’ motive, attitude, behavior, etc.
▲Focus Group Discussion: 6-8 subjects based on a target group are invited to discuss a specific topic and to share their experiences, opinions and expectations; they are guided by a facilitator.
Scientific analysis- user testing through eye tracking
People can say or describe their feelings. For instance, one can feel that a button is hard to press or one can find the script task vague. How can these subjective narratives be presented objectively using scientific figures? There should be an integration of advanced hardware and software. Game developers are able to understand the players’ behavioral context more clearly by means of scientific figures and research analysis.
Introduction to the eye tracker
With the demand of scientific research, the Human Factors Design Center’s UX LAB is equipped with various technologies such as advanced eye tracker, Video Sync Pro and specialized analysis software that enable monitoring and tracking of users’ (players’) eye movement and attention span during game testing by means of scientific analysis; these allow game developers to receive accurate information on the players’ actual feelings and to determine the compatibility of the game’s UI design with the users. All these are applied in game development to ensure the design’s compatibility with the players.
▲Eye tracker
▲Eye tracker analysis
▲Graphic Analysis
Introduction to the UX LAB facility
Now, learn about UX LAB from this video presentation.
————-
About the author
Gamania Human Factors Design Center/ Afra Chen
The UCD (User-Centered Design) method is applied in every team project to ensure quality and performance. Gamania is committed to promote and provide the best user experience in all its products.
————–