ico_gvoice

True love has a colour and a name

 
Marriage proposal is the most beautiful moment in your life. At that moment, the air seems to freeze, you hear the resonating ‘Marry me?’ a few times in your head. Diamond symbolizes the tear rolling down your cheek and the choice that you make to spend the rest of the life together…
 
Cartier made three proposal commercial films for its latest campaign, presenting the most emotional and romantic love with Italian director, American playwright and European actors (I guess Asians aren’t that romantic). 
 
Cartier, True love has a colour and a name – Trailer
 
 
“True love ought to give itself a color and name”, this is not only a branding slogan but a conclusion of love defined by Cartier. To generate interest from consumers, some incentives are needed. We could see the creative use of elements like kiss, eye contact, footstep, gentle touch and the sound of heart-beat that only one can hear, all of which to trigger the common memory in every consumer’s mind—love.
 
(A huge round of applause for creative director of Cartier and director of the film)
 
——————————————-
About Author
 
Bruce
 
Bruce participated in various domestic and international commercial production, film launch and theater marketing; worked in creative script team of Beijing Branch, Densu Group (Japan); worked as a director for Gamania. He currently served as section manager in product development department in GJP. 
——————————————-
 
Read more
2020.05.07

Cover 89

Cover
2020.04.01

Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

If you ask a person randomly on the streets in Taiwan his or her impression

Columns On Market Trends
2020.04.01

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating"

Columns Recommendation
2020.04.01

The Impact of smartphone Holding Methods on UI Design, Let’s Talk about Thumb Rules

Thumb Zone Interaction Design - Mobile UX ▲Photo by Andrea Natali on Unsplash When Saha

Columns On UX
2020.04.16

After a Transition, Who is Gamania at 25 Years Old? Exclusive Interview with Iona, Director of the Corporate Marketing Office

5 years ago, at the age 20, Gamania Digital Entertainment established its goal to developed

Feature VOL. 89
2020.04.01

Gamania First Mild Builder Mobile Game “Komori Life” World Debut on Mar 25!

Pre-registration for dual platform and exclusive release of limited edition browser game "Komori Life Cat"

Events TW