Creativity: Turning the Negative Positive
( Source of picture:http://www.casaoito.net/coca-cola-security-cameras) We tend to have preconceived images or stereotypes towards certain things, such as associating a tattooed person with drug use, a guy
( Source of picture:http://www.casaoito.net/coca-cola-security-cameras) We tend to have preconceived images or stereotypes towards certain things, such as associating a tattooed person with drug use, a guy
Famous Astronaut Armstrong said, “One small step for man, a giant leap for mankind.” Now the scene shifted to Angry Birds, the moment when it
What kind of image would a liquor merchandise want to give its consumers? Heineken puts down its competitors by visualizing its slogan: “Refreshes the parts
Legendary Performances: The White Lie Why is it that those who appear in commercials are always compelled to exaggerate their reactions? Why do food
WOWOW is a private satellite broadcasting and pay TV station. Its channels provide movies, TV series and sports. They recently launched a commercial for promoting
ALSOK is a company that provides various security and insurance services. Since early last year, they hired the well known Japanese figure, Saori Yoshida, a
Quit smoking, no drinking and driving, clean elections, child welfare, domestic violence preventions, gender equality. . . . . . When an advertisement is from
Commercial videos come from creativity. Creativity is an intangible form: when you think about something that no one has thought of while taking a dump
I’m fully aware that paper is a product of the past now, thanks to smartphones and tablets. Not a fan of techy gadgets in general,
Everyone knows these characters by heart: The weak and whiny Nobita, the snobbish and wealthy Suneo, Gian the bully, and Doraemon. All across Japan you
How would you “act out” the state of enjoying a cup of good tea? Picture this. The fancy, chic client representative with a Frappucino in
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