Collette The Away Project: Killer Cross-Over Shop

The one and only: Collette, established on Saint-Honoré Street, Paris, in March 1997, is definitely the coolest, raddest fashion shop in the world. Combining creativity from fields of lifestyle, culture, design, music, aesthetics, trend, vogue and gourmet, Collette is the first “Concept” shop in the world and the first extreme “cross-over” brand.    

Not so long ago, Collette just finished its garage shop front renovation project with its neighbor, Chanel. It is now ready to launch its new vigorous fashion concept shop, “The Away Project” on March 28th 2011. Collette packed a solid legion of brand power as if announcing to shops around the world that “I, am the best. I, have what it takes to lead the trend.”   

“The Away Project” series was inspired by the classic navy stripes that represents French Chic. The cross-over products it has launched include: NIKE jerseys with FIFA, Chanel classic interlaced chain bags, Colorware mobile phone covers, Comme Des Garçons perfume, Hermès scarves, Ladurée Macaron gift baskets, Longchamp concept bags, MontBlonc fountain pens, Swatch watches, Trousselier stuffed toys and Yves Saint Laurent fashion make-up kit etc, the quantity and quality of which razzle-dazzle one’s eyes. 

▲Fashion landmark standing tall on Saint-Honoré Street: Collette  

▲Collette not only sells books, water, music, design and cosmetics, but life style and attitude.   

▲Just think of how many mega brands that The Away Project could rally, one couldn’t help but feel amazed.         


About Author  


A blog jointly written by members of Gamania brand center provides insights and observation about brand, marketing and design by designers, project drafters, musicians, exhibition planners, creative minds and aliens…  
Blog:gamaniabrandcenter.blogspot.com ———  

Read more

Q Brick X Nic Hsu “A little surreal, a bit out of the daily life” of Retired Nutcracker Soldier

▲ Nic Hsu on the London's streets  Article | Mei-Ling Liu Photo | Nic Hsu

2020 Design

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating"

Columns Recommendation


Gamania will officially enter its 25th year in 2020. In this issue of G!VOICE, we

Feature VOL. 89

The Impact of smartphone Holding Methods on UI Design, Let’s Talk about Thumb Rules

Thumb Zone Interaction Design - Mobile UX ▲Photo by Andrea Natali on Unsplash When Saha

Columns On UX

Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

If you ask a person randomly on the streets in Taiwan his or her impression

Columns On Market Trends