ico_gvoice

Classic beer with young spirit.

For the last few years, Taiwan Beer has successfully rejuvenated its brand image by launching new packaging designs. The Original brew is known for its classic blue and white stripes. The Gold Medal brew is sold in green bottles with white labels. In 2012, new brews with mango and pineapple flavors were added. Each new beer has been launched with younger looks. 

 ▲ Classic but slightly old-fashioned packaging. (source: www.twbeer.com.tw)

▲ The Gold Medal brew marks the beginning of new designs. (source: www.twbeer.com.tw)

▲New designs and color tones are adopted to attract young consumers. (source: www.twbeer.com.tw)

In 2016, Taiwan Beer hired Aaron Nieh, a graphic designer popular among young generation, to create “2016 Commemorative Bottle”. The distinct and modern style was favored as collectables and the beer was soon sold out as it hit the market.

▲(source: ETtoday)

This Christmas, Taiwan beer introduces a new Christmas packaging. The lovely design makes it one of the most-searched products on Facebook and Instagram. The video “Make a Wish with Taiwan Beer”, has gone viral with more than 1,010,000 views.

▲ (source: www.twbeer.com.tw)

As a promise to Taiwanese consumers, Taiwan Beer has always been loyal to its flavors. To stay competitive in the ever-changing  market, Taiwan Beer’s campaigns prove that packaging is the key to brand rejuvenation. Instead of spending a huge budget on changing brand personality, changing packaging is a economical and surprisingly effective marketing approach.

Read more
2020.04.01

Q Brick X Nic Hsu “A little surreal, a bit out of the daily life” of Retired Nutcracker Soldier

▲ Nic Hsu on the London's streets  Article | Mei-Ling Liu Photo | Nic Hsu

2020 Design
2020.04.01

“Tonight, I’ll be eating…” Internet slams Uber Eats spokesperson campaign ads. Is a plus or minus for the brand profile?

"Tonight, I'll be eating...Kebuke bubble milk tea without ice." "Tonight, I'll be eating...Jin Feng braised

Columns On Branding
2020.04.16

After a Transition, Who is Gamania at 25 Years Old? Exclusive Interview with Iona, Director of the Corporate Marketing Office

5 years ago, at the age 20, Gamania Digital Entertainment established its goal to developed

Feature VOL. 89
2020.04.01

Gamania First Mild Builder Mobile Game “Komori Life” World Debut on Mar 25!

Pre-registration for dual platform and exclusive release of limited edition browser game "Komori Life Cat"

Events TW
2020.04.16

GAMANIA 25th KEEP ROLLING

Gamania will officially enter its 25th year in 2020. In this issue of G!VOICE, we

Feature VOL. 89
2020.05.15

The Most Fashionable Acessory for 2020 GAMA DRAGON BOAT FESTIVAL – Q Brick Fragrant Sachet

May 5 Dragon Boat Festival is the holiday on which we conduct customs to pursue

2020 Design