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Trend, trendy; of course trend comes first followed by trendy. And what leads trends around the world are the brands and sponsors listed below. If you do not know these big shots, I’m afraid you are far from being trendy! G! VOICE listed all the famous brands below. Gamanians who are interested in these can Google them:
Japan:
l Hiroshi Fujiwara, the godfather of trend (creator of Fragment Design, Head Porter, Burton and Base Control).
l Nigo (creator of BAPE (sold to IT Hong Kong already), and is now the talent behind Human Made. A marketing genius)
l Shinsuke Takizawa (sponsor of Neighborhood; inspired by the style of workers of huge heavy motorbikes; trendy brands in Taiwan also follow this style.)
l Hiroki Nakamura (sponsor of Visvim; famous for shoes)
l KAWS (American street artist; he became popular in Japan; establisher of OriginalFake, a toy and fashion brand)
l DJ Verbal (Ambush, m-flo head; good at rapping and also respected in America)
l Medicom Toys (major brand of trendy dolls)
Europe and America:
l Stussy (an old street brand)
l Steve Aoki (famous underground party DJ)
l Supreme (ancestor of skate trendy brands)
l NIKE (large group with amazing trend acumen)
l Pharrell William, Jay-Z and other hip hoppers all have their own brands.
Other European and American brands: Alife, Crooks&Castles, FUCT, IN4MATION, Married to the Mob, OBEY, PAM, Opening Ceremony, Norse Projects, Joyrich, etc.
China Mainland, Hong Kong and Taiwan
l Edison (CLOT, Juice; he is the trendiest from the perception of the general public.)
l TK (Milk, OBSCURA; founder of Sillything; the godfather of trend in Hong Kong)
l Hilary Tsui (the wife of Eason, the hot trendsetter in Hong Kong)
l Wyman Wong (Hong Kong fashion expert; high-fashion expert)
l Sam Lee (Subcrew)
l Jay Chou (PHANTACi)
l Show Luo (own brand: Stage)
l Alien (own shop and brand: AES)
l Bo-lin Chen, DJ Mykal (own brand: BRAiNCHiLD)
l Ashin of Mayday (StayReal; currently the best seller.)
l Circus (own brand: Outerspace, Fever)
