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When VR is More than a Techno Show-off: Virtual Reality with Content Marketing

When VR is More than a Techno Show-off: Virtual Reality with Content Marketing

Virtual reality and artificial intelligence are the key trends in Cannes Lions this year. "The Displaced" by New York Times is the most eye-catching work and wins Mobile Grand Prix and Grand Prix, Lions Entertainment. There are around 30 million refugee children worldwide displaced from home because of wars, and

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New Life Movement: The Must Knows for Gamanians

New Life Movement: The Must Knows for Gamanians

New evolution of Gamania headquarters not only opens up new possibilities and interactions, but also shapes new culture for Gamanians as well. How to cultivate imagination and creativity with new principles and self-discipline? Brand Center introduces "Zheng-Jin fighter" to lively demonstrate the new Gamanian attitude. Come on! Let's be a

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All-new musical social mobile game, “PLAN-S”, is now available in the Android platform and Taiwan, HK and Macau are in the first wave

All-new musical social mobile game, “PLAN-S”, is now available in the Android platform and Taiwan, HK and Macau are in the first wave

HaPod of Gamania, the well-known Korean game agent, HanbitSoft, and developer, Blue Games, collectively work to produce the all-new musical social mobile game. “PLAN-S” is now (26) available on the Android platform of Taiwan, HK and Macau. “PLAN-S” is designed by the original group of Audition Online which produces many

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To celebrate the 16th anniversary of Lineage, the “Lineage New World” is launched and the Taiwan-exclusive theme song is going to rock the world

To celebrate the 16th anniversary of Lineage, the “Lineage New World” is launched and the Taiwan-exclusive theme song is going to rock the world

The legendary game of Gamania Lineage welcomes its 16th anniversary. The all-new version of “Lineage New World” is introduced and is the version with the most changes. The orientation process is significantly optimized to help new gamers join the game quickly and easily. “Aden World” becomes totally different. The monsters

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2014.07.17
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We Shine on Dream Island. Our Goals Lie in the Most Beautiful Places.

  The activities of the Gamania Cheer Up Foundation attract youths from all over Taiwan every year. The students who participate always leave inspired and full of courage. But how do these students continue to plan and follow their dreams after they’ve graduate? The Gamania Cheer Up Foundation believes that every student achieves a greater sense of self during its activities, so it helps them create a “dream map.” The foundation serves as the first stop on this map and new maps are created every year. The idea is to continue positive, forward thinking within each and every graduate! 

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2014.07.17
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P&G-Mother+2012 London Olympics

Mother’s day is around the corner, as the official partner of 2012 London Olympics, P&G (Procter & Gamble) released a commercial about mothers. The commercial begins with mothers’ gently wake up their children in bed in early morning, prepare breakfasts, send their kids off to school and accompany them through every stage of learning. These children eventually become the rising athlete stars in the Olympic Games. The commercial tells the public that these athletes have great mothers to support them and their successes are the pride of their mothers. Lastly, P&G comes up with the line, “The hardest job

Columns On Branding
2014.07.17
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Living Life: “Pain-hop” Style

Off-beat= Pain-hop   An editor of an advertising company, senior editor of a fashion magazine, music producer of TV shows, radio station DJ and a well-known writer, Shiuan Liu has establish himself as a very unique public character indeed. Shiuan admits being very fond of the Taiwanese expression of “Off-beat” (literally, beat-hop), but even more the expression “Pain-hop”. Shiuan Liu: “I admire being able to insert oneself into different environments. With each ‘hop’, we leave our comfort zone and learn to adjust and adapt whatever is around us. This leads to, of course, emotional distress. Even the fact that

Events TW
2014.07.17
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The Men Behind Gama Bears

 The heroes behind Gama Bears: (from the left) coach 4 Leaf, coach Ryuzaki, manager Alan Chang and coach Momo.    Players shine on the stage, receiving applause and support from their fans. After winning the champion, the players almost always mention their appreciation for the coaches or the team leaders, however these are usually the ones that are ignored. These people, working staff, team leaders and coaches almost never made it to the front page but do you know how influential their existence are to the team, and how indispensable they are? G!VOICE will show you these unknown heroes

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2014.07.17
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The People’s Supermarket, The people’s Brand.

  Here is a brand that stands for the everyman, generated from the notion of being “cooperative”. The chain store The People’s Supermarket (TPS) in the UK opened in 2012 with the slogan, “For the people, by the people”. Their aim is to provide the local community with good quality food that comes from local producers sold “back” at a fair price to local residents. Sticking to the principle of “For the people, by the people”, TPS also allows the entire staff to participate in the management of the supermarket as a collective community. Members that contribute 4 hours

Columns On Branding
2014.07.17
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WebGame Cup Let’s Play WebGame!

Winners for the first WebGame Cup were out! Vincent personally conferred the certificate of merits and prizes to the winners.    What is WebGame?  Actually WebGame is the so called webpage games, which are games that could be run independently. You don’t need to install programs, just click on the webpage to enjoy the game. These games are good for killing time and they have been sprung up on community platforms such as Facebook and Google +. Words and phrases that emerge from these web games, such as ‘stealing vegetable’, ‘feeding fish’, ‘opening shops’ have also become the ‘hit’

Events TW
2014.07.17
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How do cultural people view Technology? – An interview with Neutron Innovation CEO, Landy Chang

From the local based Simple Market, the Hua-shan concert venue legacy, to the biannual Simple Life Festival... these events all promote the same cause: Creating innovation culture. StreetVoice and other platforms now allow you to virtually experience stories and projects of such. Whether it is a reminiscence of the past or the birth of the present, the clashes that technology brought was to no means just superficial impact. Today, G!Voice invites CEO of Neutron Culture and legendary music producer Landy Chang, to talk to us about the clash of technology and cultural art! Technology-- Opening the Doors to Art

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2014.07.17
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Bashing the Opponents: A Perfect Battle & Performance

 ▲Man of the men—SJ (left) feared no defeat or challenge, bringing up 200% effort to keep going forward. He is the ‘ultimate’ man in many fans’ hearts.  After the dismal failure in 4th year of TeSL, Gama Bears did not give up any hope but continued to fight. Players went through special trainings and coaches and team leaders studied and drilled various strategies. All of this effort was invested in the hopes of winning the championship! The blessing moment finally came in the 5th year of TeSL, all the hard work paid off. This year, players of Gama Bears

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2014.07.17
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A Beautiful Mind

G! VOICE Introduces: Adapted from a true story based on the life of legendary mathematician John Nash. Although being a academic prodigy, he had an intense personality and was socially awkward to say the least. However, it was determined that his original theories was the key to it all. His works overthrew Adam Smith's homo economicus theory that dominated for 150 years, and was offered a position in MIT. Soon he was invited to cooperate with a mysterious secret intelligence that needed his help to crack encrypted telecommunication... He fell in love with one of his students, Alicia, and

Columns Recommendation
2014.07.17
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Icons and Signs—Elements to Convey Emotions and Functions

Our everyday life is filled with all kinds of signs. They transcend ethnicity, languages and nations. Through the design of icons and signs we could illustrate people, things and items to swiftly and effectively identify and communicate with one another. Semiotics is a field of study on signs, symbols and the interpretation of their use. It mainly investigates how signs can be understood by people more easily.  Why should UI icon be simplified to signs?  The picture on the far left is an actual picture of a person’s face, on the far right is a conceptual face expressed through

Columns On UX
2014.07.17
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Trekking in Tibet: New Frontiers! -GCN Sida Yuan The Ngari Mountain Rituals – A Walk in the Clouds

    1. The Promise   “Let’s go to Tibet!” This was a pact made by 3 junior high students that sat together in class. We were fascinated by the map of Tibet in our textbooks, and were measuring the Yarlung Tsangpo River with rulers. After a decade, I became one of those “migrating” backpackers. I am standing here alone on Mt. Chomolungma (Mt. Everest), fulfilling a promise 10 years too late. In 2010, from Qamdo, Nyingchi, Lhokha, and onto Lhasa and Shigatse, I have been wandering about in Tibet for over a month. Before leaving, I looking down

CN Events
2014.07.17
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Technology is the key to Cultural Innovation

    Starting from culture; Catalyzed by innovation; Perfected through technology The 21st century motto is to balance life between technology and humanity. There is no doubt about this. We have come to the point where the cultural aspect has become the vital key to what defines “people”; together they create a most unique structure of social outlooks we live by. Words, language and entertainment... from which corners culture has sprung from. Innovation spices up the excitement by reinventing conventions and providing new interpretations that suggest more possibilities. Culture, innovation and technology are like three sides of the equilateral

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