How long has it been since you’ve watched TV? From being in the habit of waiting by your TV every day at 8 P.M. to seeking entertainment via online channels, there are now an increasing number of convenient ways to enjoy music and videos on the computer, mobile phone, and tablet PC. Youtube, Netflix, iQIYI, Sohu, and Tudou are a few of the websites which provide vast amounts of video content to the world at all hours of the day. How do online platforms compete for market share under these changing circumstances, and how can traditional TV stations change

You have surely heard of many scientists who have had to overcome multiple failures and obstacles such as funding, environment, and the market before their inventions went public. Take the Wright brothers for example. With only high school educations, the two initially used their mechanical expertise to run a bicycle shop in order to study flight. Halfway through, their research was halted for two years due to a shortage of funds. Revolutionary development of the airplane did not take place until they successfully convinced the U.S. army aviation to invest funding and a technological partnership. In the past, many

A data revolution sparked by big data is now underway, to uncover valuable information from immense amounts of information to develop smarter products that better meet users’ needs and resolve what was unsolvable in the past. The rise of wearable technology will be an important part of the big data revolution. Through collecting, organizing, and analyzing usage data from large volumes of users around the clock, products can communicate quickly and effectively. This may even reveal things which no one realizes to corporations so that they may remain one step ahead of competitors! All major technology companies such as

Are single function apps superior to multi-purpose apps? Since the App Store was launched in 2008, this issue has gone under constant debate. A consensus was finally reached after analysis of data such as user preferences and usage behavior over the past few years. An overwhelming trend is now sweeping the App market right now: single function apps over multi-purpose apps! This is apparent from Facebook’s delegation of messaging functions to the FB Messenger App, and Google creating independent apps for Gmail, Google search, Google maps, and other separate functions. ▲Google has created 74 apps in total for its

Social websites have become key locations for brand marketing in recent years. Brands allocate significant budgets to purchase ads and host events on social websites in order to generate more fans, likes, messages, and shares. Social websites allow them to forge close links to their consumers in a rapid, low-cost manner. However, the marketing potential of social websites does not stop there. The function to order items via posts and integrated one-click ordering is now available in Europe and the US. When paired with comprehensive backend order handling systems, this successfully stimulates even more business potential. G!VOICE’s bold prediction is

In the summer of 1994, Thomas was having afternoon tea with colleagues in the break room. Steve Jobs walked in, started making a bagel and asked: "Who do you think is the most powerful person in the world?" Thomas immediately replied: "Nelson Mandela!" Jobs, in his usual confident manner, said: "Wrong! The most powerful person in the world is the storyteller. They create the vision, values and issues for a whole generation. This is the role that Disney took all for himself. Do you know what? I've had enough! I want to become the next storyteller!" He then walked

The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand's image but it's hard to the average person to identify with the story. A brand must therefore find micro-stories closer to the consumer's experience and use a more approachable, localized point of view to make the customer identify and connect with the brand values. Apart from story localization, Yankelvich Research reports that consumers now see 3,000 ~ 20,000 advertisements each day in this age of information explosion. This makes them short on patience and easily distracted. The change in

Salesmen tell stories to sell their product. Teachers use stories to help with the teaching. Analysts use stories to explain the numbers. No matter what line of work you are in, being a skilled storyteller will give you a decisive advantage! Face-to-face interactions will never replace experience with storytelling. So what are the secret techniques of top storytellers in the workplace? Decipher the secrets now with G!VOICE! Be creative Like reading books or watching movies, storytelling involves drawing the audience into the story. Storytelling is a process of "recreation". You are creating the feeling, building up the atmosphere, or

Storytelling is not as simple as "A long time ago…". There are all kinds of storytelling techniques in life and work. It all depends on how you use them! When it comes to storytelling, Gamanians in different fields all have their own unique insights. This exclusive in-depth interview by G!VOICE will show you Gamanians' ways of telling stories!  Pay attention to little things in life - Connie Ma, Director of CSO Global Business Development Office With her confident attitude and frank laugh, Connie Ma (Director of Global Market Development Office) speaks in an easy-going "big sister next door" kind of

Brand image is woven from stories written by the company, pop culture, influencers and customers. In the past, the brand stories of the digital entertainment industry were replete with the story of the founder, R&D team or spokesperson. In recent years, leading brands have all started changing their brand content strategy to put the spotlight back on the user. Moving user experiences are used to create a brand image with warm and build up consumer support.   The Moving Story of Google "If we did not make you cry, we failed!" said Lorraine Twohill, Google's global marketing vice-president .

Stories were once spread by word-of-mouth. Stories such as the bedtime stories mothers told, heroic sagas recited by storytellers and urban legends passed as gossip all seemed strange and unusual. In the digital age, the flood of information means more unusual stories have now been excavated. It can be said to be an exciting era where stories can be found everywhere! We can not only use digital tools to make stories more moving, but also spread them far and wide to influence more people! G!VOICE will share a few tips and explore with you how to spread great stories

The luxurious internet resource of Gamania Gamanians would use a part of the internet resource at work every day. However, we may not know how luxurious the service is. What kind of internet resource does Gamanian possess? G!VOICE is going to take an IT tour for the readers now! Luxury 1: 32TB FTP space The Gamania FTPs of \\gfs01 and \\gfs02 are the central hubs for file exchanges every day. We can share files with our co-workers through FTP. We may be wondering, why the FTP space seems never full? Actually, it will full but we have a super large FTP space of