After Gamania's super popular game MapleStory launched "Black Magician," a grand version update, in the first quarter of 2019, it announced today (March 27) officially that MapleStory will embark on its first crossover collaboration with "LINE FRIENDS," the global character brand, in response to the support from gamers. Through this collaboration, a total of 11 super popular LINE FRIENDS characters that Taiwanese gamers know so well will enter the MapleStory world; they include BROWN, CONY, SALLY, CHOCO, PANGYO, MOON, LEONARD, JAMES, JESSICA, EDWARD and BOSS. Gamers are invited to join the brand-new adventures: by completing the event-exclusive tasks such

Having launched Wake Up previously, Taiwan Public Television Service (PTS TW) strikes out again in 2019, bringing the series The World Between Us. Centered on an indiscriminate killing incident, it delineates the psychological state of the perpetrator and the victim's family. Following Cheng Chieh (鄭捷) incident and Little Light Bulb (小燈泡) incident, the deeply thought-provoking series reflect the society ever more realistically.  When incidents like these occurred in society and when the perpetrator's parents say something like "My son used to be a very good boy!" I used to get filled with anger. I'd even get so angry that

▲ After Lunar New Year, Taipei Metro launched "Finding the 10 Billionth Passenger" as the first wave of a series of events.  For most brands, they have a love-hate relationship with Facebook. Setting up a Facebook fan page requires zero costs, which saves a lot of money compared to investing in large-scale ads as what has always been done. Besides, it is directly interactive. In recent years, people have been "kidnapped" by the idea of community building created by Facebook. Various algorithms have been changed to make companies pay up for advertisement. Against the backdrop, the brands find it

Atour Hotel Case Study - Cross-Industry Experience Creates New Species During our discussion on opportunity identification last time, we could adopt the dot-line-surface-body thinking method as a supplement to our decision-making process (Read more at "Identifying Opportunities? The Essential Dot-Line-Surface-Body Thinking Method"), which elevates and widens our thinking.    Today I would like to talk about innovation, i.e. how to add new elements into existing patterns and create a competitive edge. This widens our thinking. Next I will share a case that I really like - how the Atour Hotel stepped outside of the box of a hotel and

Burger King trolls McDonald's yet again. This time it's all about Big Macs! That's right. All the names of Burger King combo meals have been changed to McDonald's Big Mac. For instance: Like a Big Mac, but Actually Big" Combo Meal Kind of Like a Big Mac, but Juicier and Tastier" Combo MealBurger Big Mac Wished It Was" Combo MealAnything but a Big Mac" Combo Meal Big Mac-ish But Flame-Grilled of Course" Combo Meal Isn't Burger King afraid of being sued for blatantly using its competitor McDonald's product name in its stores? This is what happened. The fast food

The term growth hacker, coined by Sean Ellis in 2010, has not been gradually introduced to Taiwan until the last two years. The first Growth Hacker Seminar Taiwan was held in 2016. If you google "growth hacker" in Chinese, you will get 2 million related results, and if you google the term in English, you will get a lot more. But what exactly is growth hacker? How do growth hackers help with brand growth? Do growth hackers guarantee a successful brand in the digital battlefield?  ▲When you search for "growth hacker" on the Books.com.tw website, as many as 82

December 12 marks the 1st anniversary of the release of the extraordinary cross-generational mobile game Lineage M, developed by Korean game developer NCSOFT and distributed by Gamania in Taiwan. To thank gamers for their support, Lineage M offers fabulous reward programs, including "GAMA 1st Anniversary Gifts" to allow gamers to realize their dreams in the game, and "Hall of Glory Event on the Official Website" and "Giant Death Knight Slot Machine Truck Taiwan Tour" to give away luxurious gifts to gamers outside the game. Those who open the "GAMA 1st Anniversary Gift" during the period of the event will

If Gamania in 2018 can be defined in one word, the most representative word to the editor would be "adventure." In this issue, G!VOICE is going to discuss the "original intention" we all have when embarking on a journey, and the discussion will start with adventure. The "original intention" can be described as the original intention of a novice adventurer, or the unknown original intention we are to explore inside us. Be it the original intention of the first adventure or the one inside us, we should go back to the purpose of the journey one way or another.

"Exposing one's own shortcomings is a good business." The statement is based on a pivotal core presumption "The product is not for everyone." It sounds like nonsense, but many marketers ignore or don't want to admit it. To put it the other way, the statement means "Only some people are interested in the product." This way, it is easier to understand the idea. Take lemon for example. Lemons always taste sour, but customers ask, "Does the lemons taste sour?" Similar complaints include: small cars, meagre lunchbox, expensive product... You may come up with a reply that caters to customers

This article "Darling, Which 'Taste Lover' Are You, Sour, Sweet, Bitter, Spicy or Salty" is excerpted from PolyshBy Yun-Chih ZengPhotography/ Xiaoguang & Yoy Legend has it that women miss their lovers in different ways from men. Compared with the linear histories, women's nostalgia is more like an instant intuition, such as the incomprehensible abstract painting hung in the double room; the sweater held in arms after being taken down from the clothes rack in the morning; the chicken soup for "nourishing your body", but awkwardly seasoned with too much salt ... the peculiar green in the painting, the softener

It's been a couple of months since I wrote an article last time (shame). I have been busy with product transformation lately. It also prompted me to rethink how to turn an idea into a product. After some twists and turns, I realized several things: 1. It's easier said than done; 2. It's easy to do things, but it's hard to do valuable things because the key to a successful product is not the idea, but whether value can be created. As a product manager, my brain is always packed with various ideas. The ideas may come from some

▲HO HO HO! Surprise! Meet the Gama buddy-turned Santa Gama Claus with surprise! With food, music and glowing Christmas street lights, Christmas is a big festival at the end of the year. But the most anticipated part at Christmas Eve is waiting for a gift from Santa! HO HO HO! Surprise! This year, the Gama buddy-transformed Santa Gama Claus wearing a white beard and the familiar red clothes brings you blessings, and greet Christmas and a wonderful New Year with you. Let's have a GOOD TIME together! To everyone's surprise, Santa Gama Claus shows up at the little red