G-Voice Recommends: Change by Design:
How Design Thinking Transforms Organizations and Inspires Innovation
By Tim Brown
This is not a book just for designers, but rather, it is a how-to manual about thinking and living with a creative mindset. It introduces design thinking seamlessly into life, organizations, products and service, and serves as a breath of fresh air for social outlook and corporate strategies.
Sit back as the CEO of IDEO, Tim Brown, takes readers on a journey to explore the world of design thinking. Design not only concerns visual appeal and polishing surroundings. It is more about how one observes, improves and reinvents the ordinary to achieve the extraordinary.
About the author: Tim Brown
Tim Brown is CEO and president of IDEO. Tim has led clients such as Apple, Microsoft, Pepsi, P&G, and exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York.
As one of the top international innovation consultancies, IDEO’s foundation is a “human-centered thinking design” method that focuses on innovations in government policies, education plans, public health and social welfare. IDEO was commissioned to create the first mouse design for Apple, along with other brands such as Polaroid and Intel through their project teams.
Get a group-purchase discount here!
According to book.com.tw the 5% off discount is currently available until Apr. 29, 2013.
Payments (cash only) are collected at the Branding Center. Orders accepted until: Apr. 29, 2013 (Mon) @Sebrina of the Branding Center
Deliveries are made in 7-10 days after ordering with email notification upon arrival.
G-Voice Further Recommends: Bootcamp Bootleg by d. school
By Standford d. school
The Stanford “d. school” led by IDEO co-creator David Kelly has interdisciplinary students and professors majoring in engineering, medical, business, law, social studies and education. The d. school is working with the University to re-imagine the experience of learning & living on-campus in collaboration with corporations such as Visa and Google. Its students learn this process together, and then personalize it, internalize it, and apply it to their own challenges.
The Bootcamp Bootleg design thinking course outlines different modes of human-centered methods that help apply fresh ideas into daily life. Don’t miss it!
Download the complete Bootcamp Bootleg now:
Feature Speech 1: Tim Brown Urges Designers to Think Big
Feature Speech 2: Tim Brown on Creativity and Play
Tool Recommendation: IDEO Method Card
IDEO Methods Cards is a collection of 51 cards issued in 2003. Each is used to provide a different way of approaching a design project. The one thing that all of the cards have in common is that they are all human-centered methods, and designed to inform specific initiatives. Inspired by player cards, there is also four classifications to the methods cards: Ask, Watch, Learn and Try. The tools inspire new ways to evoke empathy and lead to solving problems from the user’s point of view.
Where to get it :
- Purchase cards at: Amazon：Amazon http://www.amazon.com/Ideo-Method-Cards-IDEO/dp/0954413210
- IDEO Method Card APP: https://itunes.apple.com/us/app/ideo-method-cards/id340233007?mt=8