Everyone knows that a leading brand in cross-border electronic commerce, jollywiz, joined the Gamania Group at the end of last year. In order to welcome this outstanding new member to our Gamanian family and foster their pride as Gamanians, a brand symposium and workshop was especially arranged by branding director Eric Chen and brand director Eva on May 26th. This session helped our outstanding Gamanians at jollywiz learn more about the brand and Gamanian culture in order to develop their own culture of pride.
Abstract Branding
During the warm-up at the start of the symposium, Eric asked everyone to write what they thought the answer was to the question “what is branding?” on post-its and stick them all the wall. There were a variety of answers which all seemed kind of abstract. However, Eric began to tell us how we can transform these abstract definitions into more concrete, rooted, and transmittable manners in the subsequent symposium.
Be Your Best Self
Eric conveyed the story of how he and Gamania established a brand through stories. Through these various stories, Eric conveyed the brand culture and spirit of Gamanians.
▲Branding means to be your best self, continue on doing what you do best
A brand’s image can be conveyed completely and effectively through different channels and tools so that the brand has more personality and notability. The symposium mentioned various successful Gamanian examples to tell us how we can develop and establish our own brand culture through utilizing various tools.
▲Eric’s humorous brand symposium helped everyone learn about branding in a fun, casual way
Hands-On Workshop Time
The second half of the session consisted of a workshop which Eva hosted. The main aim was to use casual interactions and brainstorming activities so that our partners at jollywiz are able to apply the brand perspective they received to their work during practice and bring them new inspirations.
Eva first brought some commonly used tools and tips during branding discussions so that our partners at jollywiz can conduct brainstorming in a more effective, open manner. In addition, our partners at jollywiz had actually received some branding homework from Eva prior to the workshop. During the event, everyone used these new tools and the homework assignments they completed to take part in discussions and brainstorming sessions for the best results.
Discussion length was intentionally set short in hopes to inspire maximum imagination, potential, and creativity in everyone! Once the timer began, each group immediately began passionate discussions. Everyone was eager to share the content of their homework assignments, which seemed doubly as effective with the new tools they just learned about!
Team members came from various job positions within jollywiz this time, including designers, planners, and vice-president Susan even took part too! In particular, since come team members don’t even come into contact with these other colleagues normally and each person has a different personality and background, this kind of team distribution helped create more variety in opinions and sparked more possibilities!
After the conclusion of these passionate discussions, we arrived at the much-anticipated group report time!
Our partners at jollywiz who took part in this event shared their discoveries in lively, active ways. Each team was proud of the carefully thought out ideas they proposed. These proposals originated from discussions by our partners at jollywiz, which they feel a strong sense of identity with, are all valuable ideas about unique brand culture that we should work to implement together in the future.
After the session, our brand ambassadors received much positive feedback from our partners at jollywiz. They all said that they learned a lot from this symposium and it provided them with more direction and ideas regarding their own brand and the work they need to dedicate towards branding. We are certain that with such an outstanding team, jollywiz will have no problems as they continue to grow within the Gamanian family during future branding efforts and shine in the cross-border electronic commerce market!
▲Our partners at jollywiz were all lively and passionate, making the entire event fun, enjoyable, while everyone learned loads