Looking back to what users want How does a good idea stand out among others in the sea of inspiration? We need to ask ourselves. . . Where does the problem lie, exactly?        “The Question is always inside us” That fact is, we need a “user-oriented, innovative, interactive and practical method to figure out the best concept and ultimate plan”. That is the heart of Design Thinking: humanity. Through observation and key interviews, the problem can be truly pinpointed and tackled with; that is the spirit of what ideas are all about. For example, one of IDEO’s past

Build a prototype; Embrace the mistakes    On the road of Design Thinking, after much observation of the consumer society, it is important to learn how to embrace your “failed” ideas as much as the successful ones. Many are idealists that aim for perfection on the first go. This leads to a lot of pre-planning and organizing beforehand, which is a good thing. However, when it comes to innovation that is when it starts to get tricky. Upon wanting a top score before actually trying often leads to the reluctance to be bold and take risks. From conceiving an

Do you remember? On Oct 6th, 2012, over 9,000 fans packed into Taipei World Trade Center Hall 2 (Taipei Show Hall 2) just to get a glimpse of their favorite “singer”, Hatsune Miku.   Miku is a singing synthesizer developed by Crypton Future Media. When the software was first presented in 2007, there was no humanoid person to go with it. It was literally just an synthesizer application. Not even Crypton expected Miku to become the legacy it is now.   The Japanese website Nico Nico Douga, played a fundamental role in the popularity Hatsune Miku, as users starting

Does innovation and creativity bring us science fiction, or technological breakthroughs? On Jan. 9th, 2007, Steve Jobs used his iPhone to make the first call outside the company. It was made to a local Starbucks in San Francisco, in which the worker answered: “Good morning, how may I help you?” “I would like to take out 4,000 lattes, thank you.” Jobs laughs at his own joke, and adds, “No no, I was just kidding. Wrong number. Bye!” This was when iPhone was introduced to the world for the first time. The other defining moment was when Jobs initiated Google

Albert: “Eighteen. Wow. In human years, that means a company that has reached its ‘adulthood’, and has its own fully developed characteristics. Looking back on these 18 years, we really have come a long way. I wouldn’t say it was easy, but that’s what makes us unique. Gamania grew up as a ‘tough kid in hard times’ (laughs). It’s not uncommon to see international companies find a business model that works, and stick to it for the next 10 or 15 years to come. However, in Taiwan, things change faster than expected. The nature of our industry allows us

G! VOICE started out as the Gamanian magazine! ? ▲ In 2005, 4 volumes of the Gamanian were exclusively issued. ▲ Gamania’s CEO, Albert Liu. Albert’s words on the 1st issue of the Gamanian (2005): “The culture of a company is crucial to its growth and development. When I say ‘culture’, I’m referring to the way people interact and work with each other within a company. It determines things that we value along the way, and defines what we stand for. In 2002, when Gamania started testing the waters of the international market, we came in contact with a

“What is the Gama Iced Tea?”  “Is it available at Gama Island?” Many of our interviewers expressed their curiosity about this mysterious drink that is served in Gama Island. Exactly what is the recipe of this Gamania specialty? And what’s the story behind it? G!Voice calls out the history of this beloved drink now! The Gama Iced Tea is inspired by something 3000 ft. above. The story goes back to when our Creative Director of the Brand Center, Ahbin Chen, noticed that a signature drink was promoted by the attendants during a flight. To think of it: Indeed, almost

About the Gamer: It started out by farming mobs for her brother’s character, yet ended up so enticed by the game that she ended up the most avid gamer in her family. She even got her parents to play, too! Just like that, Shauna embarked on a 10-year, love-hate relationship with Lineage. ////////////////////////////////////////////////////////////////////////////////////////////// Senior Gamer: Shuan First time encountering online games: 2002 Played Lineage for: 11 years (ongoing) Class: Elf Longest consecutive play: 36 hrs Greatest fear: Cheetos ////////////////////////////////////////////////////////////////////////////////////////////// ▲ Shuan was noted as one of the hottest Lineage gamers of all-time. The magazine Talker contains many interviews with

About the Gamer: Lunami’s name is very well-known among the Lineage community. When she first entered the world of online games back in 2001, it took her only a short period of time to become one of the top level players. She also won the Lineage Trivia award on MeetGee.com and gained celebrity-status thereafter. ///////////////////////////////////////////////////////////////////////////////////////////// Senior Gamer: Lunami First time encountering online games: 2001 Played Lineage for: 10 years Class: Princess Longest consecutive play: 18 hrs Interest: Cosplaying OLG characters ///////////////////////////////////////////////////////////////////////////////////////////// ▲ Lunami was noted as one of the hottest Lineage gamers of all-time. The magazine Talker contains many

18 is the legal age for driving, drinking or voting in many cultures. It is the year you start making your own choices, and the year you become fully responsible for your own decisions and actions. The year 18 marks the first milestone in life for many. What do you remember most about yourself at 18? Check out the results below! Up to 41% Gamanians recall their crazy pasts of having reckless fun when they were 18. 23% noted the frustration of entering college and taking national exams. 10% reminisce the younger version of themselves as a time of

Gamania is a people-oriented company. It has always been a place where attention to employees’ welfare and working conditions come before anything else. However, as our Gama Island (GHQ) provides all-rounded meals throughout the day, we have noticed that our fellow Gamanians are... gaining a lot of weight! Thanks to our gym, we haven’t blown up too much just yet. Imagine what it would be like without those treadmills on 2F! In order to look deeper into this, G!Voice launched a survey to find out just how many of us our getting mysteriously chubbier. 　 Our investigation concludes that,

Exclusively for the 100% Gamanians! Gamania’s good efforts of creating a brand culture has impressed and set examples for this industry over the years. We had all kinds of Gama Outfits to match our Gamania spirit in and out! So what are these outfits, exactly? Prepare yourself for a fashion-crazy wake-up call here on G!Voice! See which collection you’re missing! Earlier Products 2007 The GA95 Collection 2007 SPACE 17 Gold/Silver T-shirts 2007 Customer Center Products 2008 The Gamania Corp. Jacket 2010 Gamania 15th Anniversary 2011 The Gamania Corp. Collection  2011 Density Street Style Fashionwear