Are single function apps superior to multi-purpose apps? Since the App Store was launched in 2008, this issue has gone under constant debate. A consensus was finally reached after analysis of data such as user preferences and usage behavior over the past few years. An overwhelming trend is now sweeping
Social websites have become key locations for brand marketing in recent years. Brands allocate significant budgets to purchase ads and host events on social websites in order to generate more fans, likes, messages, and shares. Social websites allow them to forge close links to their consumers in a rapid, low-cost
How long has it been since you’ve watched TV? From being in the habit of waiting by your TV every day at 8 P.M. to seeking entertainment via online channels, there are now an increasing number of convenient ways to enjoy music and videos on the computer, mobile phone, and
You have surely heard of many scientists who have had to overcome multiple failures and obstacles such as funding, environment, and the market before their inventions went public. Take the Wright brothers for example. With only high school educations, the two initially used their mechanical expertise to run a bicycle
The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand's image but it's hard to the average person to identify with the story. A brand must therefore find micro-stories closer to the consumer's experience and use a more approachable, localized
Customer servicing is very important strength a brand exhibits in market sales. What it stands for internally is everything the brand embodies: from the sufficiency of hardware equipment to the organization and management of software; from product R&D, completion, complete profit mechanism to corporate culture and style. Every detail has to be in tune, and together they represent the performance one sees. Just like the ballerinas on stage, they endured the tough training from their mentors, they developed great sync with the musicians and they trained day and night just for that perfect moment on stage. You may not
According to brand survey in 2011, Gamania takes a leading role in terms of brand recognition and market share among game industry. Gamania’s brand image gives people a youthful, vigorous impression, however in the customer satisfaction regard, it still has room for improvement! In this issue, we invited 3 supervisors: section chief of Customer Service, Paul Hung, division chief of 2nd division of Game Operation, Ken Tang and section chief of Internet Technology, Paul Ding to talk about the current situation of Gamania’s customer service. In the meantime, we also like to gather minds about enhancing our customer service
As a 18-year-old enterprise, it is not easy to always stay fresh and adaptable to new circumstances all the time. Today, G!Voice puts together a list of must-reads for our fellow Gamanians to remind us: “Stay Young”. Here’s to the nostalgic fans of Gamania readers 18 years back! ▲2007 Gamania Motivational Readings ▲2008 Gamania Brand Book ▲2010 Gamania Image Book ▲ 2002-2008 A Guide to the Gamania Corporation. ▲ A true Gamania Classic! ▲ G!Voice has always been an iconic embodiment of what the brand “Gamania” is about. To stay in touch with the Gama Spirit, you can always
Our 18 years of history left a trail of collectible office supplies that we all take pride in owning. No matter if it’s on your desk, in your drawer, at your feet, attached to your bike, or kept at home... It makes you exclusively a “Gamanian”! Check out what you’re missing! 1. The Gama Mug Collection 2. Gama Stationary ▲ Gamania file holders. ▲ This package is only for Gamanians! We can’t do without it! ▲ Gash chubby pens. With the vintage GASH logo! 3. Gamania ID cards ▲ Old swipe card holders (left). The new swipe card holders
The GAMAbuddy is one of the most important symbols among us Gamanians. This month, G!Voice wishes to reminds you how often this little fellow pops up around you on a daily basis! Where do we usually see our little friend? Let’s take a look, shall we? ▲ Our mascot greets us every day when we set foot in Gama Island. ▲ It loves to watch us exercise during noontime at the gym. ▲ Or when we enjoy our afternoon tea, or share a smoke outside of Gama Island. ▲ GAMAbuddy’s favorite hobby is gazing out of display windows and
What expectations did the past have for the future? Why did our world today turn out the way it is? Have you ever wondered about these questions? 100 years again, 19th century artist Jean-Marc Côté illustrated a series of images titled “Visions of the Year 2000”. Let’s see how well his predictions fit with our modern society nowadays! The future in the eyes of the past How we imagined the future 100 years ago Present day Super cleaning robots Autonomous vacuum cleaners Achievement: 130% Even though the robot is doing all the work, it is still
Doraemon was introduced in 1970 by Fujiko Fujio, and immediately became a household favorite to children and adults alike. The artist, Fujiko Fujio, designed Doraemon with a magic pocket that could pull out any gadget to solve any problems that occur in daily life. Because of its relativeness with the common people, Doraemon’s “inventions” are things we really hope to have in real life. According to Wikipedia, Doraemon has presented 1,963 items (2,000 including gadgets in animated versions) to date. 2012 is exactly 100 years before Doraemon’s birth date. The “100 years before the birth of DORAEMON” exhibition
Do you remember? On Oct 6th, 2012, over 9,000 fans packed into Taipei World Trade Center Hall 2 (Taipei Show Hall 2) just to get a glimpse of their favorite “singer”, Hatsune Miku. Miku is a singing synthesizer developed by Crypton Future Media. When the software was first presented in 2007, there was no humanoid person to go with it. It was literally just an synthesizer application. Not even Crypton expected Miku to become the legacy it is now. The Japanese website Nico Nico Douga, played a fundamental role in the popularity Hatsune Miku, as users starting
Does innovation and creativity bring us science fiction, or technological breakthroughs? On Jan. 9th, 2007, Steve Jobs used his iPhone to make the first call outside the company. It was made to a local Starbucks in San Francisco, in which the worker answered: “Good morning, how may I help you?” “I would like to take out 4,000 lattes, thank you.” Jobs laughs at his own joke, and adds, “No no, I was just kidding. Wrong number. Bye!” This was when iPhone was introduced to the world for the first time. The other defining moment was when Jobs initiated Google
Albert: “Eighteen. Wow. In human years, that means a company that has reached its ‘adulthood’, and has its own fully developed characteristics. Looking back on these 18 years, we really have come a long way. I wouldn’t say it was easy, but that’s what makes us unique. Gamania grew up as a ‘tough kid in hard times’ (laughs). It’s not uncommon to see international companies find a business model that works, and stick to it for the next 10 or 15 years to come. However, in Taiwan, things change faster than expected. The nature of our industry allows us
G! VOICE started out as the Gamanian magazine! ? ▲ In 2005, 4 volumes of the Gamanian were exclusively issued. ▲ Gamania’s CEO, Albert Liu. Albert’s words on the 1st issue of the Gamanian (2005): “The culture of a company is crucial to its growth and development. When I say ‘culture’, I’m referring to the way people interact and work with each other within a company. It determines things that we value along the way, and defines what we stand for. In 2002, when Gamania started testing the waters of the international market, we came in contact with a
“What is the Gama Iced Tea?” “Is it available at Gama Island?” Many of our interviewers expressed their curiosity about this mysterious drink that is served in Gama Island. Exactly what is the recipe of this Gamania specialty? And what’s the story behind it? G!Voice calls out the history of this beloved drink now! The Gama Iced Tea is inspired by something 3000 ft. above. The story goes back to when our Creative Director of the Brand Center, Ahbin Chen, noticed that a signature drink was promoted by the attendants during a flight. To think of it: Indeed, almost
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