Why bother going out of your way to look for challenges? People may differ in what they expect in life but there is no doubt that challenges brings progress. With challenges, there is now a goal in life and you can strive for a higher plane. For an individual, what is it that drives them to face new challenges? For a company, how do you get everyone working together? G!VOICE will now join you in finding the drive and taking the next step in evolution!  The Source of Challenges: The Need for Achievement Where do challenges come from? Psychologist

In 2014, Facebook founder Mark Zuckerberg took on the challenge of learning Chinese. Next year, he demonstrated the results of his 1-year challenge and amazed the audience by giving a speech in Chinese at the University of Beijing. Zuckerberg launches all kinds of large and small challenges every year including exercise, learning a music instrument or language and work. He always produces great results. What's his secret? Is it Zuckerberg's sheer willpower and intelligence? Actually, it's the strategies that go with the challenge that determines its success or failure! From setting the target to executing the challenge, G!VOICE will

When you see the poster shown above for the first time, do you get an urge to take out a magnifying glass and "see what the heck is that in the middle?" What exactly is this unconventional marketing for a movie trying to sell?  The movie Ant-Man is the "smallest super hero in history" movie will be screened in July this year. It is another adaptation of Marvel comics that brought us the Avengers. The story is about a meeting of opposites: "Shrinks down to the size of an ant upon putting on the Ant-Man Suit and is also

Gamanians are born with challenge in their blood. In the past, they challenged the market and kicked off the online gaming trend; now, they are challenging the future and evolving into a flagship Internet company to bring people a better life. Gamania started out as a small workshop but grew to its present form because it dared to dream and dared to challenge. Now that Gamania is all grown-up, it wants to convey that energy to other dreamers like us. That's why we launched the Gamania Cheer Up Foundation targeted at young people. We talk about dreams, encourage challenges

The marketing of product features and quality is now old-school. The challenge for marketing now is creating a brand that touches the heart by capturing the customer experience and emotions. "Experiential marketing" is a brand manipulation technique that emphasizes customer experience. Its top practitioners include COCA COLA and IKEA, and of course, Disney. COCA COLA came up with vending machines that can only be used by forming a human pyramid; or having to align two caps in order to open the coke bottle; IKEA's real-world showrooms and online catalog app; and then you have Disney and Disney Land where

G!VOICE Recommends If asked to name an artist of the Renaissance, then Da Vince immediately comes to mind! His many masterpieces included the Mona Lisa, The Last Supper and The Vitruvian Man. The detective novel The Da Vinci Code also ignited the popular imagination. Da Vince was not just an artist. His research into many fields such as dissection, sculpting, architecture and engineering all left a deep and abiding influence on future generations. "The Face of Leonardo: Images of a Genius" introduces 55 drawings by Da Vinci for the first time and reveals the face of this genius! Contents

Gamania's leisure racing game Kart Rider has now introduced the "LTE Mode" with speedometer-busting straight-line speeds for a limited time until April 10. There is no need to drift or power up, simply step on the accelerator and make clever of the speed-up devices on the track and overtake your opponents. The 30-sec ultra-fast races will offer the thrill of speed like never before.  All New "LTE Mode"! Experience the Thrill of Busting the Speedometer For a limited time from now until April 10, the "LTE Mode" will offer straight-line drag races with no need for drifting that lasts

To mark the 15th anniversary of the blockbuster gaming classic Lineage in the Taiwanese market, Gamania announced on April 9 that it is partnering with Korean developer NCSOFT to launch Lineage Eternal Life exclusive to Android. Lineage Eternal Life, the first game to cross both the mobile and PC platforms in Taiwan, to provide existing players with a unique form of entertainment through all-new gaming services. Long-absent veteran players can also return to the fold of Lineage and rediscover what made it so special. Players will not just be able to play in any time and place. The new

Gamania's popular online game Mabinogi will soon launch its all-new "The Divine Knights" expansion. Players will become a member of the "Divine Knights" and join three other knights "Altur", "Aveline" and "Torvish" in investigating the Mystery Cult and exciting new adventures. The giant boss "Disciple: Gilgash" will also pose a deadly threat that only "Divine Skills" powered by belief can combat.  Challenge the Darkness! Welcome the Light! "The Divine Knights" Expansion Takes to the Field Players have all been talking about the new "Iria II" quest storyline released for Mabinogi due to its great story and exciting content. To

Gamania's most blood-pounding online action, RPG Elsword, released the new ultimate class for "Destroyer of Worlds" on March 19. "ADD", the god of arrogance, now has a new 1st class "Time Tracer". The ability to use his "Dynamos" mechanized weapon to travel freely through space and time means ADD can now advance to become the "Time Tracer" sworn to take back what he lost. His journey of vengeance begins now.  ADD's new 1st class "Time Tracer" has sworn to take back what he lost After tremendous effort, "ADD", the god of arrogance, finally completed his time travel equation. ADD

Gamania is now 20 years old! For a born adventurer like Gamania, it has been a long road with many ups and downs. Like a child who won't take no for an answer, Gamania has challenged the market, come what may. For Gamanians, the slings and arrows of outrageous fortune are nutrients for growth. The more impossible a challenge is, the more we find it worth the try! Just like how our perspectives change through the course of life, Gamania at the age of 20 is now a mature adult. We are continuing to forge ahead with the same

Gamania announced on March 24 that it has formed another partnership with NEOWIZ GAMES, the top Korean game developer, for the rights to distribute Finger Knights in Taiwan, Hong Kong and Macao. The popular Korean mobile game combines the RPG and catapult genre, and will be officially introduced to Taiwan in 2015 Q2. Gamania is renowned for its professionalism and innovation. It also has years of experience in Taiwan as a game operator. Finger Knights will allow Taiwanese players to enjoy the fun of cultivating heroes and competing on who can catapult faster!  Finger Knights is the first mobile