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It’s not enough to please consumers; from now on, be a brand with an attitude

It’s not enough to please consumers; from now on, be a brand with an attitude

You might question the title by asking "A brand is not a person, how can it have an attitude?" Before we answer this question, let's start by taking a look

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Netflix Opens Brick and Mortar Movie Theater, Building its Classic Image “Marking its Territory”?

Netflix Opens Brick and Mortar Movie Theater, Building its Classic Image “Marking its Territory”?

▲ Netflix leases 70s old cinema "Paris Theatre" in New York to show its own movies causing a huge external buzz (Source of the photo: official Netflix Film twitter page)

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The Living Simulation Builder Mobile Game “Komori Life”‘s Official Website Goes Online! First Look at the Game’s Four Main Features

The Living Simulation Builder Mobile Game “Komori Life”‘s Official Website Goes Online! First Look at the Game’s Four Main Features

The official website of "Komori Life" is officially online on December 17. The living simulation builder mobile game is distributed by GungHo Gamania of the Gamania Group, developed by Shanghai

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First Major Revision of “Lineage Remastered”! Lifetime Free Membership Synchronized with Korea!

First Major Revision of “Lineage Remastered”! Lifetime Free Membership Synchronized with Korea!

The first major revision of "Lineage Remastered" (hereinafter referred to as Lineage R), developed by Korean gaming mogul  NCSOFT and distributed by Gamania, debuts on December 19, 2019! "Dragon Dungeon

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PREV NEXT
2015.09.01
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Smashing Success! First Collision Combat RPG Mobile Game, Finger Knights Officially Online

Gamania and major Korean game firm NEOWIZ GAMES worked on launching the no wipe beta testing version of the first collision combat mobile game, Finger Knights, last month. Within a week of being on the market, the game was downloaded more than 20,000 times. Today (the 4th), the Android version is not officially online. The first boss is Gigantes, a giant stone monster created with ancient technology. Players will experience the damage this boss can deal in an all new system: World Leadership Battle. At the conclusion of each session, the damage which the player does to the boss

Events TW
2015.09.01
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Dare to Challenge 「2015 Gama Cup Gamania 20」

The biggest sporting event for all hot- blooded Gamanians at the start of each summer, the Gama Cup, finally took place on May 16th, at the Zhonghe Sports Center! What sets this year apart from past years is that Gamania has grown in strength and determination after 20 years of experience! This is the reason that a variety of new challenges were added this year, like rock climbing, hockey, squash, and more. The professional sports venues at the center allowed each contestant to perform to his or her best. Competitions on all levels of the building added to the

Events TW
2015.09.01
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Loving Return to Pocket Maple Story Yields Dazzling Results!

Licensed to Gamania’s subsidiary, Joymobee, developed by renowned Korean game developer Nexon, Pocket Maple Story was officially launched on both Google Play and the App Store in Taiwan and Hong Kong on August 6th! Players across Taiwan, Hong Kong, and Macau rushed immediately to download this game, creating impressive figures! Just 4 short days after the Android version was launched, the game was downloaded more than 100,000 times! The day after the iOS version was launched, the game won Apple’s recommendation and became number 1 on the overall download ranking! Within two weeks of launch, it was ranked the

Events HK
2015.09.01
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Time Magazine Embraces Social Median, Transforms a Brand Crisis Into Potential

Time Magazine is one of the most recognizable, influential contemporary publication brands. Many of its tasteful cover photos have become classics. However, Time surprised the public with the cover photo which they published on August 17th this year, which the public has called their “worst cover ever”. The founder of Oculus VR, Palmer Luckey, was invited to be on the cover for a cover story on virtual reality. In the photo, Luckey is wearing a polo shirt and jeans with his hands spread apart like he is floating in mid-air, amidst a beach background. The general opinion was that

Columns On Branding
2015.09.01
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Implementing A Line of Security for the Mobile Phone: Digicentre

According to the 2015 First Quarter Information Security Report published by Trend Micro, the largest threat to mobile devices comes from malicious ads. According to statistics, in March this year alone, Google Play might have had more than 2,000 apps which may have contained malicious programs. In an era where almost everyone owns a mobile phone, smart phones bring convenience to people’s lives but have also become a medium for certain individuals to pry into our privacy. When these individuals begin infiltrating app downloading platforms, the potential for unknown danger forces people to begin valuing mobile safety more. Formidable

Feature VOL. 71
2015.09.01
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Feast of the Gods Begins! Dragon Poker Launches First Part of Treasure Hunter Dungeon Exclusively for Taiwan

A popular Japanese mobile game represented by Gamania, Dragon Poker, is launching two exclusive Taiwan only dungeons this Saturday (30th) and Sunday (31st), Treasure Hunter. This first wave consists of the Feast of the Gods dungeon, which is an exclusive dungeon that contains all Greek gods and goddesses. As players combat enemies of increasingly higher level, they will need to try their hardest if they want to achieve final victory. Players who are victorious will win raffle tickets for the chance to win experience chestnuts, skill fairies, or fragments of Greek gods. At the same time, from today (27th)

Events TW
2015.09.01
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Creating Brand Power Within Social Networks: Ants’ Power

In the era of social media, the best way for brands to exert influence is through sharing on social media networks. However, what content should be shared? Brands have to take several issues into consideration, from the perspective of consumer habits. What sort of contents to consumers designer, and what content inspires consumers to share and repost this content? An in-depth understanding of consumers and a profound understanding of the issues mentioned above are required if one hopes to make full use of social media. Who understands consumers the best? Those who understand consumers best are the people who

Feature VOL. 71
2015.09.01
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10th Anniversary of Loving Taiwan! Custom Alishan Dungeon Launched for Maple Story

Today (3rd), one of Gamania’s most popular games, Maple Story, launched its exclusive 10th anniversary dungeon, Alishan. The number 1 scenic spot chosen in 2009’s Taiwan update map became a reality. Classic scenes such as the railway, sunrise, sea of clouds, cherry blossoms and more guide players into a well-known Taiwanese landmark to begin this challenge. At the same time, players will assist shrine maiden Xiao Jing to uncover the reason behind the unsettling changes to Leshan Village and Alishan, so they can work to restore these locations to their former status. As the plot unfolds, players will be

Events TW
2015.09.01
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After a Year, Elsword Launches Newest Class: Lu/Ciel

To welcome summer vacation, Gamania’s most exciting action adventure online game, Elsword, has released a new class today (the 2nd), after a year.This is the first male/female dual character class. Players can switch between the two characters freely, without the limitation of cool down periods, or combine the two’s forces to embark on strong consecutive attacks. In order to provide the newest firsthand game content and close interaction with players, the Elsword Experience Meeting was hosted at Rimuan Café in Dazhi on June 27th. The 40 players there experienced the characteristics and charm of the new characters.At the same

Events TW
2015.09.01
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A Revolutionary In Electronic Currency: GASH

Did you ever think that you would be able to rely on your mobile phone alone someday? From the time you open your eyes to taking public transportation on the way to work, having meals, shopping, and more. We no longer have to carry a heavy slew of change, thick wads of cash, or even a confusing stack of plastic cards to pay. This is no longer a dream of the future but something which is possible right now! The revolution from physical to plastic currency is old news. Now GASH is about to initiate an electronic currency revolution

Feature VOL. 71
2015.09.01
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Maple Story X 10th Anniversary Exhibition Comes to Successful Conclusion after Nearly 100,000 Players’ Support

As a pioneer of free to play online games in Taiwan, the ever-popular Gamanian game, Maple Story, held the Maple Story X 10th Anniversary Exhibition at the Songshan Cultural and Creative Park Warehouse 3 from July 25th to 26th. The exhibition included a small garden which contained nearly a thousand mushrooms, a Crystal Garden which was nearly 2.4 meters high, and a variety of game scenes, characters, and classes on exhibition. Almost 10,000 players took part in the event, reminiscing about how the game originally moved them. To express our gratitude towards players’ support for Maple Story, players above

Events TW
2015.09.01
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Jollywiz Shanghai Wins Two Taobao Partner Awards

On July 29th, the 2015 First Half Year TaoBao Branding and Service Market New Brands Press Release contest was held at the Taobao Alibaba Xixi Era in Hangzhou. This TaoBao Partner evaluation was the longest in history, and it used the most stringent standards ever. In addition to items which measured statistical potential which they used in the past, a new component where businesses requested reviews was added in order to select excellent vendors which were highly recognized by consumers. This evaluation was deemed the highest quality evaluation process to date. Taobao Partners are outstanding businesses which acquire official

Laurels
2015.07.06
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Gamania Cheer up Foundation: Continue to Soar

Gamania is a conglomeration of dreams, converging dreams from CEO, Albert, fellow Gamanians and many others from the society.  Founded for over a dozen years, Gamania has continuously received support and help from the outside over the years which prompted it to think about establishing an integrated and organized institution to give back to the society and to fulfill its corporate social responsibility. Hence in January 4th, 2008, Gamania officially founded, Gamania Cheer up Foundation.  The Foundation believes that teenagers are the initiators of all dreams and the main force that drives our future world. However, in this age

Feature
2015.07.02
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Courage Triology-Part 2:Stepping Out of Comfort Zone, Outdoor Training that Inspires Courage

The Nature could teach us many things, including the “self” we’ve never really discovered. This 5 day outdoor training enables teenagers to learn by exploring and experiencing the Nature. From river tracing and canoeing, they learned to build a team, to lead and cooperate. From assemble and dissemble tents and cleaning the camp site, they acquired the ability to be independent and take initiative. From the challenge of mountain climbing, they learned to take care of each other, self-motivation and the positive attitude to never give up.  Stepping out of the comfort zone, out of complacency, you can hear your

Feature
2015.07.02
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Courage Triology-Part 3:Courage to Pass on the Spirit, Carrying out Social Services in Remote Areas

The trainees came back to their respective hometowns after the training to share feedbacks with other people.  Summer School hopes to not only inspire teens’ courage to dream but spread the “seeds of dream” far and wide. These teens (dream seeds) who received the 5 day training were sent to remote areas to serve the school children. During their service, they passed on the spirit of Courage to these children through mutual discussion, collaboration and various interesting methods.  From the initial Courage Triathlon (marathon, mountain climbing and canoe) to urban adventure with a strict budget in the big city,

Feature
2015.07.02
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Summer School Courage Bumper Havest—Result Show

▲Who said we haven’t got courage?! Reaping the Courage Field in Summer School In the afternoon of September 15th, gama-island, Gamania’s very own employee restaurant swarmed in dozens of college students. Unlike other students, they’re quite ready to settle down and wait for the school to start but chatted to one another about their courageous challenges and adventures that took place in the Summer School—their most precious reward for the summer of 2011!  ▲The result show of the 3rd Annual Summer School was held in the employee restaurant in Gamania.  The 3rd Annual Summer School result show invited few distinguished guests

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2015.07.01
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In 2011, Cheer up Foundation Leads the Youngsters to Activate the Courage to Pursue Dreams

Gamania Courage ship is expected to be one of the pivot events of this year.  Through the canoe context, Janet and Tommy exhibited the true courage of “Fear not, dare to pursue your dream. ” Since its inception in 2008, Gamania Cheer Up Foundation has been encouraging teenagers across Taiwan to dream and be themselves. What is the most important thing for them to make that first step? Through the survey made by the Foundation this year and analyzed by parental expert, Ms. Wu Jane-Yu. We discovered that the new generation of teenagers tend to rely on the external

Feature
2015.07.01
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Courage Triology-Part 1:Gamania Courage Sail: A Test of 72 hours and 966 km Journey

This year’s Summer School adopted Courage as the theme. Gamania Courage sailboat was the first step: total of 10 teenagers learning to drive unpowered sailboat, Gamania Courage and embarked a voyage from Hong Kong to Taiwan. The members learned about professional nautical knowledge, but the most difficult part would be, to never give up and finding a solution in the face of adverse challenges.   Training and Itinerary for Gamania Courage Members of Gamania Courage set to sail to Hong Kong.  Pre-Sailing Training 6/7 June 7th, Hong Kong 6/7 June 7th, Hong Kong ● Ice breaking● Getting to know each

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