The People’s Supermarket, The people’s Brand.

Here is a brand that stands for the everyman, generated from the notion of being “cooperative”. The chain store The People’s Supermarket (TPS) in the UK opened in 2012 with the slogan, “For the people, by the people”. Their aim is to provide the local community with good quality food that comes from local producers sold “back” at a fair price to local residents. Sticking to the principle of “For the people, by the people”, TPS also allows the entire staff to participate in the management of the supermarket as a collective community. Members that contribute 4 hours of their time every month working in the store will receive a 20% discount off of their in-store shopping. 
Simple and Approachable Features
TPS has successfully created a supermarket literally belonging to “the people” and has gained recognition through simple euro slot shopping bags and their distinctive, clean-cut yellow label with black captions. The euro slot design is by all means nothing new. It is produced easily with a europunch and integrated with the common paper bag found in any supermarket. The simplicity of their brand image reflects again the notion of being available “anywhere for anyone”. In market-oriented fields, a recognizable corporate identification system (CIS) is crucial in order to sustain competitive status. The bright yellow design with a simple euro slot appeals to the common ground people, and resonates the “cooperation” valued by TPS. TPS has further launched “The People’s Toast”, “The People’s Kitchen” and “The People’s Wine” etc, all with their signature euro slot label, so that consumers are able to associate the products with the TPS distributive channel. 

The Supermarket’s Color; The People’s Color
TPS chosen yellow as their color of association on the grounds of stating that there are no race, gender or age indicators in their target consumers; it is truly “belonging to the people”. Upon wearing the TPS yellow T-shirt, they are “for the people, by the people”, in a very tangible fashion. 
http: //www. guardian. co. uk
http: //www. mydesy. com ; 
http: //www. channel4. com ; 
http: //www. inspirationspam. com



Read more
May 7, 2020

Cover 89

April 1, 2020

Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

If you ask a person randomly on the streets in Taiwan his or her impression

Columns On Market Trends
May 15, 2020

The Most Fashionable Acessory for 2020 GAMA DRAGON BOAT FESTIVAL – Q Brick Fragrant Sachet

May 5 Dragon Boat Festival is the holiday on which we conduct customs to pursue

2020 Design
April 1, 2020

Q Brick X Nic Hsu “A little surreal, a bit out of the daily life” of Retired Nutcracker Soldier

▲ Nic Hsu on the London's streets  Article | Mei-Ling Liu Photo | Nic Hsu

2020 Design
April 1, 2020

Gamania First Mild Builder Mobile Game “Komori Life” World Debut on Mar 25!

Pre-registration for dual platform and exclusive release of limited edition browser game "Komori Life Cat"

Events TW
April 1, 2020

“Tonight, I’ll be eating…” Internet slams Uber Eats spokesperson campaign ads. Is a plus or minus for the brand profile?

"Tonight, I'll be eating...Kebuke bubble milk tea without ice." "Tonight, I'll be eating...Jin Feng braised

Columns On Branding